WHAT IS DESIGN THINKING? Systems to deliver products and services rather than look and functionality of products Addresses the needs of the people who will consume a product or service Innovative—distinguish the brand from other products Non-profits are beginning to use design thinking to develop better solutions
GAME 1: PEOPLE TO PEOPLE1. Walk around at random until I say "people to people";2. Lock one arm with whoever is next to you at that moment.3. I will mention two body parts, for instance: "elbow to toe.‖ The 2 people have to touch their elbow with the other person’s toe and freeze in that position.4. Break and repeat.
GAME 1: PEOPLE TO PEOPLE –WHY? To show that in order to be innovative, you have to be ready to do anything, even if it seems crazy! To see that there are so many ways to accomplish one thing.! The importance of working in a team!
CHANGES HOW WE THINK Design thinkers look for new ways to approach problems and improvise solutions the edges: places where ―extreme‖ people live differently, think differently, and consume differently Not only form or function, but also how you will distribute it
APPROACH OF DESIGN THINKING Taps into qualities we all have, but usually do not use because of conventional thinking Recognize patterns, to construct ideas, that have emotional meaning, in media other than words or symbols
GAME 2: HUMAN KNOT Cross your arms Grab someone’s right hand with your right hand—cannot be anyone next to you! Grab someone’s left hand with your left hand—cannot be anyone next to you!
GAME 2: HUMAN KNOT—WHY? To show the importance of cooperation Coming up with an idea, can be like untying a knot—there are a lot of twist and turns in order to formulate an organized solution Similar to the three spaces— implementation, ideation, implementation Implementation- how do we go around doing this? Ideation- trying out different ways to untangle Implementation- making progress and actually figuring it out!
PROCESS-THREE SPACES Inspiration The problem or opportunity that motivates the search for solutions Ideation The process of generating, developing, and testing ideas Implementation The path that leads from the project stage into people’s lives.
INSPIRATION The brief- framework and benchmarks to measure progress Based on price point, available technology, market segment How to start: instead of the conventional way of asking people what they want, observe the actual experiences.
IDEATION Create choices and different insights about human behavior Test competing ideas against one another Empathy for people and for disciplines before one’s own. Openness, curiosity, optimism, learning through doing, experimentation
IMPLEMENTATION From ideation a concrete, fully conceived action plan. Prototyping--turning ideas into actually products and services that are then tested, iterated, and refined. Important for products and services destined for the developing world, where the lack of infrastructure, retail chains, communication networks, literacy, and other essential pieces of the system make it difficult to design new products and services
TIPS: HOW TO APPLY1. What moves your users?2. All content is communication3. What’s the user’s investment?4. What are your user’s individual motives?5. Embrace ambiguity6. Change your frame7. Know your blindspot8. What’s your surplus value?9. Help users help each other10. What differences make a difference?11. Don’t lose yourself in metrics and numbers
QUESTIONS? How can you incorporate design thinking into your daily life? Do you agree with design thinking?
THE FUTURE SMS CONSULTATION DISTANCE LEARNING HANDHELD HOSPITAL DIY CHECK UP GAMING FOR HEALTH MOBILE DISTRIBUTED WEALTH OFF THE GRID ENERGY
EVOLUTION mobile technology as a catalyst for change especially important in countries with little or no healthcare infrastructure and areas in which there are few trained healthcare professionals. shift towards one-on-one, in- field diagnostics and monitoring. Services that were once only available at a doctor’s office or hospital are now available on-demand through low-tech, affordable solutions. From: psfk consulting
EMBRACE Based in Bangalore, India Came out of d.schools Entrepreneurial Design For Extreme Affordability class in 2007, Looks like miniature sleeping bag, but in reality, will saves lives of vulnerable infants. new, low cost solution to help keep low birth weight babies body temperature warm so they can survive and thrive in developing countries.