User experienceMyths to forget & advices to conceive                               6 May 2011
UX   All interactions with a brand
UX
UX
USABILITY?  Usability!  !  To adapt the object to the users who must use it  in a certain context.
A SHORT STORY …  I want a    ticket!      Customer
A SHORT STORY …  I want a    ticket!      Customer    Complex system
A SHORT STORY …  I want a    ticket!      Customer   Interface   Complex system
OBJECTIVESWe must improve theü  Learnabilityü  Efficiencyü  Memorabilityü  Errors managementü  Satisfaction
BASIS = PUT USERS FIRST …
1. TO FORGET               6 May 2011
MYTH #1 « All page should be accessible in 3 clicks! »                  6 May 2011
MYTH #2« People read »                  6 May 2011
MYTH #3   Links must be          underlined &          blue                    6 May 2011
MYTH #4   « Usability = common sense »                                 6 May 2011
MYTH #5   The hp is          the most          important            page &           must be          designed            ...
If it works for Amazon,MYTH #6               it will work for all                             6 May 2011
2. TO DO           6 May 2011
1. LEARN ABOUT YOUR USERSto take successfull design decisions
… BY KNOWING THEM               We need to know               •  Who they are?               •  What they (dis)like?      ...
CONTACT
SURVEYS
TARGETS  The week end city triper   The family with kids   The business man  The occasional traveller   The Office Assista...
PERSONA   Business traveller          35-50 years old          Product: Business          Frequent flyer          Travels ...
Travel experienceLIFECYCLE
CONVERSION         Google           Ads            Direct                      Funnel point                          ?    ...
2. STRUCTURE YOUR WEBSITE website    Shaping the structure of yourto make it easy to navigate, efficient to find, …
Travel experiencePERSONA     1. Enumeration   2. Categorization   3. Structuring
3. CONCEIVE SIMPLE SOLUTIONSfor your complex business issues
ICONS        6 May 2011
CHOICE OF ILLUSTRATIONS                          6 May 2011
ATTENTION, HIGHLIGHT, PRIORITY                                 6 May 2011
FRAMEWORK            6 May 2011
GESTALT - PROXIMITY                      6 May 2011
GESTALT - SIMILARITY                       6 May 2011
CHINESE TEST               6 May 2011
SOME CONVENTIONS                   6 May 2011
4. TEST WITH PEOPLEto evaluate & validate the user interface
DETAILS          6 May 2011
A/B & Analytics
ROI
Thanks Questions?  Remarks?    Insults?       6 May 2011
Feweb - 3/5/2011 - emakina
Upcoming SlideShare
Loading in …5
×

Feweb - 3/5/2011 - emakina

721 views
683 views

Published on

User experience: Myths to forget & advices to conceive

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
721
On SlideShare
0
From Embeds
0
Number of Embeds
179
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Feweb - 3/5/2011 - emakina

  1. 1. User experienceMyths to forget & advices to conceive 6 May 2011
  2. 2. UX All interactions with a brand
  3. 3. UX
  4. 4. UX
  5. 5. USABILITY? Usability! ! To adapt the object to the users who must use it in a certain context.
  6. 6. A SHORT STORY … I want a ticket! Customer
  7. 7. A SHORT STORY … I want a ticket! Customer Complex system
  8. 8. A SHORT STORY … I want a ticket! Customer Interface Complex system
  9. 9. OBJECTIVESWe must improve theü  Learnabilityü  Efficiencyü  Memorabilityü  Errors managementü  Satisfaction
  10. 10. BASIS = PUT USERS FIRST …
  11. 11. 1. TO FORGET 6 May 2011
  12. 12. MYTH #1 « All page should be accessible in 3 clicks! » 6 May 2011
  13. 13. MYTH #2« People read » 6 May 2011
  14. 14. MYTH #3 Links must be underlined & blue 6 May 2011
  15. 15. MYTH #4 « Usability = common sense » 6 May 2011
  16. 16. MYTH #5 The hp is the most important page & must be designed first … 6 May 2011
  17. 17. If it works for Amazon,MYTH #6 it will work for all 6 May 2011
  18. 18. 2. TO DO 6 May 2011
  19. 19. 1. LEARN ABOUT YOUR USERSto take successfull design decisions
  20. 20. … BY KNOWING THEM We need to know •  Who they are? •  What they (dis)like? ? •  Their context? •  Their web background? •  Their tasks? •  Their needs? •  Their fear? •  Their constraints? •  Their priorities? …
  21. 21. CONTACT
  22. 22. SURVEYS
  23. 23. TARGETS The week end city triper The family with kids The business man The occasional traveller The Office Assistant The African 6 May 2011
  24. 24. PERSONA Business traveller 35-50 years old Product: Business Frequent flyer Travels early in the morning Time is money > save time Price doesn’t matter/Timetable is key Fast booking – online booking – online check-in Works while travelling (space to work, information on Wifi, Internet spots, plug computer during flight) Mobile usage (mobile check-in)
  25. 25. Travel experienceLIFECYCLE
  26. 26. CONVERSION Google Ads Direct Funnel point ? ? ? Non-linear ? (persuasion) ? Linear (conversion) Conversion point
  27. 27. 2. STRUCTURE YOUR WEBSITE website Shaping the structure of yourto make it easy to navigate, efficient to find, …
  28. 28. Travel experiencePERSONA 1. Enumeration 2. Categorization 3. Structuring
  29. 29. 3. CONCEIVE SIMPLE SOLUTIONSfor your complex business issues
  30. 30. ICONS 6 May 2011
  31. 31. CHOICE OF ILLUSTRATIONS 6 May 2011
  32. 32. ATTENTION, HIGHLIGHT, PRIORITY 6 May 2011
  33. 33. FRAMEWORK 6 May 2011
  34. 34. GESTALT - PROXIMITY 6 May 2011
  35. 35. GESTALT - SIMILARITY 6 May 2011
  36. 36. CHINESE TEST 6 May 2011
  37. 37. SOME CONVENTIONS 6 May 2011
  38. 38. 4. TEST WITH PEOPLEto evaluate & validate the user interface
  39. 39. DETAILS 6 May 2011
  40. 40. A/B & Analytics
  41. 41. ROI
  42. 42. Thanks Questions? Remarks? Insults? 6 May 2011

×