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Feweb - 3/5/2011 - emakina
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Feweb - 3/5/2011 - emakina

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User experience: Myths to forget & advices to conceive …

User experience: Myths to forget & advices to conceive

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  • 1. User experienceMyths to forget & advices to conceive 6 May 2011
  • 2. UX All interactions with a brand
  • 3. UX
  • 4. UX
  • 5. USABILITY? Usability! ! To adapt the object to the users who must use it in a certain context.
  • 6. A SHORT STORY … I want a ticket! Customer
  • 7. A SHORT STORY … I want a ticket! Customer Complex system
  • 8. A SHORT STORY … I want a ticket! Customer Interface Complex system
  • 9. OBJECTIVESWe must improve theü  Learnabilityü  Efficiencyü  Memorabilityü  Errors managementü  Satisfaction
  • 10. BASIS = PUT USERS FIRST …
  • 11. 1. TO FORGET 6 May 2011
  • 12. MYTH #1 « All page should be accessible in 3 clicks! » 6 May 2011
  • 13. MYTH #2« People read » 6 May 2011
  • 14. MYTH #3 Links must be underlined & blue 6 May 2011
  • 15. MYTH #4 « Usability = common sense » 6 May 2011
  • 16. MYTH #5 The hp is the most important page & must be designed first … 6 May 2011
  • 17. If it works for Amazon,MYTH #6 it will work for all 6 May 2011
  • 18. 2. TO DO 6 May 2011
  • 19. 1. LEARN ABOUT YOUR USERSto take successfull design decisions
  • 20. … BY KNOWING THEM We need to know •  Who they are? •  What they (dis)like? ? •  Their context? •  Their web background? •  Their tasks? •  Their needs? •  Their fear? •  Their constraints? •  Their priorities? …
  • 21. CONTACT
  • 22. SURVEYS
  • 23. TARGETS The week end city triper The family with kids The business man The occasional traveller The Office Assistant The African 6 May 2011
  • 24. PERSONA Business traveller 35-50 years old Product: Business Frequent flyer Travels early in the morning Time is money > save time Price doesn’t matter/Timetable is key Fast booking – online booking – online check-in Works while travelling (space to work, information on Wifi, Internet spots, plug computer during flight) Mobile usage (mobile check-in)
  • 25. Travel experienceLIFECYCLE
  • 26. CONVERSION Google Ads Direct Funnel point ? ? ? Non-linear ? (persuasion) ? Linear (conversion) Conversion point
  • 27. 2. STRUCTURE YOUR WEBSITE website Shaping the structure of yourto make it easy to navigate, efficient to find, …
  • 28. Travel experiencePERSONA 1. Enumeration 2. Categorization 3. Structuring
  • 29. 3. CONCEIVE SIMPLE SOLUTIONSfor your complex business issues
  • 30. ICONS 6 May 2011
  • 31. CHOICE OF ILLUSTRATIONS 6 May 2011
  • 32. ATTENTION, HIGHLIGHT, PRIORITY 6 May 2011
  • 33. FRAMEWORK 6 May 2011
  • 34. GESTALT - PROXIMITY 6 May 2011
  • 35. GESTALT - SIMILARITY 6 May 2011
  • 36. CHINESE TEST 6 May 2011
  • 37. SOME CONVENTIONS 6 May 2011
  • 38. 4. TEST WITH PEOPLEto evaluate & validate the user interface
  • 39. DETAILS 6 May 2011
  • 40. A/B & Analytics
  • 41. ROI
  • 42. Thanks Questions? Remarks? Insults? 6 May 2011