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How to Woo Colleagues
&
Influence IT Powers that Be
Jen Slaski & Kris Bushover
Marketing-meets-IT Duo
Once upon a time…in 2009.
Secrets to Getting Your Users to Do What You Want.
Isabel Myers Briggs 1897 - 1979
“I dream that long after I’m gone my work will go on helping people” ~IMB
16 Types. Which Are You?
U.S Population Breakdown
ESFJ = Most Common ~ INFJ = Least Common
Full Disclosure: I am an E/I-NFJ
The Myers Briggs Type Indicator
A spectrum, not an absolute.
A preference…not a sentence.
Intrigue: Introvert vs. Extrovert.
SpiceHeads: I-kind-of-People!
68% Introverts ~ 32% Extroverts
Our DNA is heavy on introverts!
INTJs
50% management teams; 90% of CEOs
Guess who the E in the bunch is?
Jay Hallberg, VP marketing & Co-founder (aka Vanilla Ice) - ENTP
Spiceworks an I-kind-of-Place.
Department E I
Development 17% 83%
Finance 0% 100%
HR 67% 33%
Marketing 50% 50%
Sales 87% 1...
Techies: An I-kind-of-People.
Department E I
Technical 19% 81%
Non-Technical 69% 31%
Things that make ‘ya go...
What’s the Difference?
Extraversion
(70-75% of population)
Introversion
(25-30% of population)
Energized by what goes on i...
So, what makes ‘em different?
Genetics predisposes us.
D4DR gene on chromosome 11 - linked to the neurotransmitter dopamine.
Controls excitement levels ...
Introverts –naturally focused.
I brain > higher level of activity and thinking than the E brain due to long, slow pathway ...
Extroverts –well rested & happy.
E brain > lower level of activity and thinking than the I brain due to show, fast pathway...
What’s the Difference?
Extraversion
(70-75% of population)
Introversion
(25-30% of population)
Energized by what goes on i...
The Misunderstood Introvert.
Myth #1: I’s are shy &bashful.
Myth #2: I’s are loners.
Myth #3: I’s Hate You..
Relax, it’s a preference, not a sentence.
I’s just…need…some…space!
Tip 1: Indicate when you’re
busy.
Tip 2: Try to verbalize thoughts.
Tip 3: Realize Es need to talk
Tip 4: Don’t forget to socialize!
Is + Es = Welcome to Your IT Day!
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How to Woo Colleagues & Influence IT Powers that Be - Jen

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Transcript of "How to Woo Colleagues & Influence IT Powers that Be - Jen"

  1. 1. How to Woo Colleagues & Influence IT Powers that Be Jen Slaski & Kris Bushover Marketing-meets-IT Duo
  2. 2. Once upon a time…in 2009. Secrets to Getting Your Users to Do What You Want.
  3. 3. Isabel Myers Briggs 1897 - 1979 “I dream that long after I’m gone my work will go on helping people” ~IMB
  4. 4. 16 Types. Which Are You?
  5. 5. U.S Population Breakdown ESFJ = Most Common ~ INFJ = Least Common
  6. 6. Full Disclosure: I am an E/I-NFJ
  7. 7. The Myers Briggs Type Indicator
  8. 8. A spectrum, not an absolute.
  9. 9. A preference…not a sentence.
  10. 10. Intrigue: Introvert vs. Extrovert.
  11. 11. SpiceHeads: I-kind-of-People! 68% Introverts ~ 32% Extroverts
  12. 12. Our DNA is heavy on introverts! INTJs 50% management teams; 90% of CEOs
  13. 13. Guess who the E in the bunch is? Jay Hallberg, VP marketing & Co-founder (aka Vanilla Ice) - ENTP
  14. 14. Spiceworks an I-kind-of-Place. Department E I Development 17% 83% Finance 0% 100% HR 67% 33% Marketing 50% 50% Sales 87% 13% Support 13% 88% Testing 33% 67% Total 41% 59%
  15. 15. Techies: An I-kind-of-People. Department E I Technical 19% 81% Non-Technical 69% 31%
  16. 16. Things that make ‘ya go...
  17. 17. What’s the Difference? Extraversion (70-75% of population) Introversion (25-30% of population) Energized by what goes on in the outer world Energized by what goes on in the inner world Need to talk to clarify what they think Need to reflect before they talk Can be seen as accessible and understandable Can be seen as subtle and difficult to know well initially Difficult for them to just sit & listen Work quietly without interruption Often work to change the world Often work to understand the world Interests often have breadth Interests often have depth Interaction Concentration Sociability Territoriality Multiplicity of relationships Limited relationships Expenditure of energies Conservation of energies
  18. 18. So, what makes ‘em different?
  19. 19. Genetics predisposes us. D4DR gene on chromosome 11 - linked to the neurotransmitter dopamine. Controls excitement levels & is vital for motivation. •E= gene is longer/less sensitive – so need to seek more thrill-seeking stimuli. •I=gene is shorter/ more sensitive – receive ample stimulation w/quiet activities.
  20. 20. Introverts –naturally focused. I brain > higher level of activity and thinking than the E brain due to long, slow pathway of neurotransmitter called acetylcholine; E = shorter > less activity and seeks to compensate.
  21. 21. Extroverts –well rested & happy. E brain > lower level of activity and thinking than the I brain due to show, fast pathway of neurotransmitter called acetylcholine
  22. 22. What’s the Difference? Extraversion (70-75% of population) Introversion (25-30% of population) Energized by what goes on in the outer world Energized by what goes on in the inner world Need to talk to clarify what they think Need to reflect before they talk Can be seen as accessible and understandable Can be seen as subtle and difficult to know well initially Difficult for them to just sit & listen Work quietly without interruption Often work to change the world Often work to understand the world Interests often have breadth Interests often have depth Interaction Concentration Sociability Territoriality Multiplicity of relationships Limited relationships Expenditure of energies Conservation of energies
  23. 23. The Misunderstood Introvert.
  24. 24. Myth #1: I’s are shy &bashful.
  25. 25. Myth #2: I’s are loners.
  26. 26. Myth #3: I’s Hate You.. Relax, it’s a preference, not a sentence.
  27. 27. I’s just…need…some…space!
  28. 28. Tip 1: Indicate when you’re busy.
  29. 29. Tip 2: Try to verbalize thoughts.
  30. 30. Tip 3: Realize Es need to talk
  31. 31. Tip 4: Don’t forget to socialize!
  32. 32. Is + Es = Welcome to Your IT Day!
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