Hacking the Public Presentation

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Michigan Association of Planning
2012 Annual Planning Conference
Thursday, October 18, 2012

Published in: Self Improvement
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Hacking the Public Presentation

  1. 1. Hacking the Public Presentation Michigan Association of Planning 2012 Annual Planning Conference Thursday, October 18, 2012 | 11:30 am to 12:45 pm
  2. 2. Introductions Robert Eggers, AICP Principal/Senior Planner Spicer Group, Saginaw Alan Bean, AICP Project Planner Spicer Group, SaginawHacking the Public Presentation 2
  3. 3. IntroductionsAbout Spicer Group • Based in Saginaw • Founded in 1944 • Offices also in St. John’s and Belleville • Over 100 full-time professional and technical employees • On the web: www.spicergroup.comHacking the Public Presentation 3
  4. 4. Agenda 1) Meaningful “Hacking”: Using Online Media for Planning 2) Framework for Using Online Media 3) Demonstration 4) Assessment 5) Parting Thoughts 6) Q & A TimeHacking the Public Presentation 4
  5. 5. Meaningful “Hacking”:Using Online Media for Planning The word hacker... [is] generally referring to someone who challenges the existing order... Source: http://en.wikipedia.org/wiki/Hacker_(term)Hacking the Public Presentation 5
  6. 6. Meaningful “Hacking”:Using Online Media for Planning Hacker Ethics: The belief that information-sharing is a powerful positive good, and that it is an ethical duty of hackers to share their expertise by... facilitating access to information and to computing resources wherever possible. Source: http://dictionary.reference.com/browse/hacker+ethicHacking the Public Presentation 6
  7. 7. Meaningful “Hacking”:Using Online Media for Planning Our Goals for You Today: 1) Show you how to use online media more effectively 2) De-Mystify many aspects of using online media for planning projects and for public participation 3) Inspire you to try some of these tools and techniques for an upcoming meeting or your next planning project 4) Provide you with realistic expectations and insights on challengesHacking the Public Presentation 7
  8. 8. Meaningful “Hacking”:Using Online Media for Planning Some Reasons for Using Online Media: 1) Inform the public in creative ways – can strengthen a project 2) Offers additional method(s) for public to engage the planning process 3) Presents opportunities to keep projects in front of the public, helps to minimize misinformationHacking the Public Presentation 8
  9. 9. Meaningful “Hacking”:Using Online Media for Planning CAUTIONS! NOT A MAGICAL ZONING AMULET (apologies to The Onion)Hacking the Public Presentation 9
  10. 10. Meaningful “Hacking”:Using Online Media for Planning Also, It’s Not This: MIGHT GET YOU IN TROUBLE ( just sayin’)Hacking the Public Presentation 10
  11. 11. Meaningful “Hacking”:Using Online Media for Planning Additional Context International Association for Public Participation (IAP2) …the recognized global authority on tools and best practices for people who develop and conduct public participation processes. More information about IAP2’s Spectrum of Public Participation at www.iap2.orgHacking the Public Presentation 11
  12. 12. Framework for Using Online Media Platform Tools ContentHacking the Public Presentation 12
  13. 13. Framework for Using Online Media Platform Tools ContentHacking the Public Presentation 13
  14. 14. Framework for Using Online Media Pictures Videos Agendas & Mapping Files & Minutes GPS Data Powerpoints PDFs Content (this stuff should be in your office)Hacking the Public Presentation 14
  15. 15. Framework for Using Online Media Tools (puts you in the driver’s seat)Hacking the Public Presentation 15
  16. 16. Framework for Using Online Media Platform (mission control, baby)Hacking the Public Presentation 16
  17. 17. Framework for Using Online Media Now let’s take a tour… (plutonium-powered curiosity)Hacking the Public Presentation 17
  18. 18. wordpresspublic hearing postlinking to a PDF file 18
  19. 19. wordpress meeting postlinking to site plans 19
  20. 20. flickr imagesembedded in wordpress 20
  21. 21. scribdembedded inwordpress 21
  22. 22. scribdembedded inwordpress 22
  23. 23. image filesuploaded & posted in facebook 23
  24. 24. slideshareposted infacebook 24
  25. 25. vimeoembedded inwordpress 25
  26. 26. youtubeembedded inwordpress 26
  27. 27. videouploaded & posted in facebook 27
  28. 28. google mapsembedded in wordpress 28
  29. 29. google mapsembedded insurveymonkey 29
  30. 30. surveymonkey posted in facebook 30
  31. 31. geocommonsembedded in wordpress 31
  32. 32. wordpressblog comments 32
  33. 33. wordpress dashboardshowing referrers 33
  34. 34. wordpress dashboardshowing search terms 34
  35. 35. wordpress dashboardshowing clicks 35
  36. 36. Demonstration Let’s Observe the Interwebs at Work (the fusion of content, tools, and platforms)Hacking the Public Presentation 36
  37. 37. Demonstration Google Maps in WordPress in four easy steps #1 Create your mapping featuresHacking the Public Presentation 37
  38. 38. Demonstration Google Maps in WordPress in four easy steps #2 Click the link creation button and copy the HTML codeHacking the Public Presentation 38
  39. 39. Demonstration Google Maps in WordPress in four easy steps #3 Create a new post in your WordPress.com blogHacking the Public Presentation 39
  40. 40. Demonstration Google Maps in WordPress in four easy steps #4 Paste the HTML code in your blog post and click the publish buttonHacking the Public Presentation 40
  41. 41. Demonstration Vimeo in Facebook in six easy steps #1 Upload your video fileHacking the Public Presentation 41
  42. 42. Demonstration Vimeo in Facebook in six easy steps #2 Click the name of your videoHacking the Public Presentation 42
  43. 43. Demonstration Vimeo in Facebook in six easy steps #3 Highlight the video URL and copy itHacking the Public Presentation 43
  44. 44. Demonstration Vimeo in Facebook in six easy steps #4 Go to your Facebook page and paste the URL in the status boxHacking the Public Presentation 44
  45. 45. Demonstration Vimeo in Facebook in six easy steps #5 Wait for Facebook to convert that URLHacking the Public Presentation 45
  46. 46. Demonstration Vimeo in Facebook in six easy steps #6 Type over the URL left-overs with an interesting statement and click “post”Hacking the Public Presentation 46
  47. 47. Assessment Off the Charts!Hacking the Public Presentation 47
  48. 48. Tools: Flickr flickr.com Photos Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways Public can provide comments onlineHacking the Public Presentation 48
  49. 49. Tools: Photobucket photobucket.com Photos Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 49
  50. 50. Tools: Panoramio panoramio.com Photos Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content X Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 50
  51. 51. Tools: Google Maps maps.google.com Maps Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 51
  52. 52. Tools: Bing Maps bing.com/maps/ Maps Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments online XHacking the Public Presentation 52
  53. 53. Tools: GeoCommons geocommons.com Maps Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats Can show information in unique ways Public can provide comments online XHacking the Public Presentation 53
  54. 54. Tools: Scribd scribd.com Documents Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 54
  55. 55. Tools: SlideShare slideshare.net Documents Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 55
  56. 56. Tools: YouTube youtube.com Video Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 56
  57. 57. Tools: Vimeo vimeo.com Video Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 57
  58. 58. Platform: WordPress.com wordpress.com Social Media Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats Can show information in unique ways Public can provide comments onlineHacking the Public Presentation 58
  59. 59. Platform: Blogger blogger.com Social Media Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways Public can provide comments onlineHacking the Public Presentation 59
  60. 60. Platform: Facebook facebook.com Social Media Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content X Allows uploads of various file formats Can show information in unique ways Public can provide comments onlineHacking the Public Presentation 60
  61. 61. Other Tools: Google Earth google.com/earth/ Virtual Globe Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free ! Tool creates code for embedded content X Allows uploads of various file formats ! Can show information in unique ways ! Public can provide comments online XHacking the Public Presentation 61
  62. 62. Other Tools: SurveyMonkey surveymonkey.com Opinion Survey Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free ! Tool creates code for embedded content Allows uploads of various file formats X Can show information in unique ways X Public can provide comments onlineHacking the Public Presentation 62
  63. 63. Other Tools: Wordle wordle.net Word Cloud Use this for online outreach? Use this tool at a meeting? Use this tool for a planning project? Use content URL in public notice? Practical to convert this to print media? Can newbies easily use this tool? Use this tool for online storage (cloud)? Allows you to upload content for free Tool creates code for embedded content X Allows uploads of various file formats X Can show information in unique ways Public can provide comments online XHacking the Public Presentation 63
  64. 64. Assessment Spicer’s Top Recommendation Flickr Facebook Perfect for Newbies!Hacking the Public Presentation 64
  65. 65. Assessment Spicer’s Top Recommendation GeoCommons WordPress.com Advanced Users Will Love This!Hacking the Public Presentation 65
  66. 66. Assessment Spicer’s Top Recommendation Google Maps Vimeo Best of the Best!Hacking the Public Presentation 66
  67. 67. Parting Thoughts Consider how these tools and platforms might be used in different contexts. Compare how they might be deployed for a public hearing compared to a planning project.Hacking the Public Presentation 67
  68. 68. Parting Thoughts Manage workflow through consistent naming for e-mail, e- logins, screen names, and URLS. For example: laurelparkplan@yahoo.com laurelparkplan.wordpress.com www.facebook.com/LaurelParkPlan geocommons.com/users/laurelparkplan geocommons.com/users/laurelparkplanHacking the Public Presentation 68
  69. 69. Parting Thoughts WordPress.com gives you 3 gigabytes of free media uploads. This is like a free cloud storage service! You have options in terms of whether choosing to be dependent upon external content or if you should upload your own.Hacking the Public Presentation 69
  70. 70. Parting Thoughts Future considerations: How will your information look on mobile devices? Keep your ear to the ground: There are always new services out there, look at how Pinterest, Tumblr, and infogr.am Pinterest, Tumblr, keep growing.Hacking the Public Presentation 70
  71. 71. Parting Thoughts Don’t forget this reality check: The Pew Internet and American Life Project notes that as of September 2012, 45% of American adults have a smartphone, smartphone, 58% have a desktop computer, and 61% have a laptop. Understanding this should compel us to find ways to provide our plans and other documents more regularly through electronic means.Hacking the Public Presentation 71
  72. 72. Q & A Time time to share Can’t get enough? This presentation is available for online viewing at spicerplanning.tumblr.comHacking the Public Presentation 72

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