PR 101: Websites, Email, Blogs, Social Media, New Media Presented by Dave Tedlock

PR 101: Websites, Email, Blogs, Social Media & New Media Websites Blogs (not so hot) Email Social Media New Media

Websites

Blogs (not so hot)

Email

Social Media

New Media

Website Costs & Benefits Website Costs Website Benefits Board & Committee Use Promote Events, Sell Tickets Promote Products & Services Increase Revenue (Memberships, Donations) Reduce Costs

Website Costs

Website Benefits

Board & Committee Use

Promote Events, Sell Tickets

Promote Products & Services

Increase Revenue (Memberships, Donations)

Reduce Costs

Web Site Costs Domain names (3 varieties) Web Hosting Design, Content & Maintenance

Domain names (3 varieties)

Web Hosting

Design, Content & Maintenance

Domain Names Short, sweet, fits on business card Logical www.myorganizationwiththebiglongname.org Search Engine Optimization (SEO) $20/year; no-brainer www.godaddy.com www.netsol.com

Short, sweet, fits on business card

Logical www.myorganizationwiththebiglongname.org

Search Engine Optimization (SEO)

$20/year; no-brainer

www.godaddy.com

www.netsol.com

SEO Domain Names Rescue a Golden of Arizona Actual: www.golden-retriever.org SEO Option = key words in domain name www.arizonagoldenretrieverrescue.com Tu Nidito Actual: www.tunidito.org (your little nest) SEO Option: www.tucsonfamilysupport.com

Rescue a Golden of Arizona

Actual: www.golden-retriever.org

SEO Option = key words in domain name

www.arizonagoldenretrieverrescue.com

Tu Nidito

Actual: www.tunidito.org (your little nest)

SEO Option: www.tucsonfamilysupport.com

Design & Maintenance Only Build What You Can Maintain Use Content Management Systems (CMS) Adobe’s program Dreamweaver Use Contribute to Edit Choose from one or More Templates Quick & Easy text, image changes

Only Build What You Can Maintain

Use Content Management Systems (CMS)

Adobe’s program Dreamweaver

Use Contribute to Edit

Choose from one or More Templates

Quick & Easy text, image changes

Costs & Benefits Costs Domain Name -- $50/year or less Hosting -- $120/year Design, Build & Maintain Benefits -- Create Huge Benefits Board Volunteers Events Donations Selling Reduce Costs

Costs

Domain Name -- $50/year or less

Hosting -- $120/year

Design, Build & Maintain

Benefits -- Create Huge Benefits

Board

Volunteers

Events

Donations

Selling

Reduce Costs

Keys to Board/Committee Success Recognition Communication Recruitment Fund Raising Facilitation Resources Meeting Minutes Agendas Fund Raising Tools Create “Members Only Section”

Recognition

Communication

Recruitment

Fund Raising Facilitation

Resources

Meeting Minutes

Agendas

Fund Raising Tools

Create “Members Only Section”

Promote Events, Sell Tickets Selling the Event (Details, PDF) Facilitating Sales (Registration) Registering Online Classes Cross Selling Must Deal with Ecommerce Issue

Selling the Event (Details, PDF)

Facilitating Sales (Registration)

Registering Online Classes

Cross Selling

Must Deal with Ecommerce Issue

Attracting & Accepting Donations Make Your Case Dramatize How would you most like to help children? Imagine a dog, whose owner has died … Email Campaign Post Online Newsletters as PDFs Deal with Ecommerce Issue

Make Your Case

Dramatize

How would you most like to help children?

Imagine a dog, whose owner has died …

Email Campaign

Post Online Newsletters as PDFs

Deal with Ecommerce Issue

Promote Products & Services Sell Products Online Sell Services Online Event Ticket Sales Auction Tickets Must Deal with Ecommerce Issue

Sell Products Online

Sell Services Online

Event Ticket Sales

Auction Tickets

Must Deal with Ecommerce Issue

E Commerce – Levels of the Game PDFs with Order Forms Complete Form On Site & Mail Secure Site, Manual Processing Shared Ecommerce Platform Networkforgood.org Guidestar – check your listing Your Own Real-Time Payment Processing

PDFs with Order Forms

Complete Form On Site & Mail

Secure Site, Manual Processing

Shared Ecommerce Platform

Networkforgood.org

Guidestar – check your listing

Your Own Real-Time Payment Processing

E Commerce – Secure Site, Manual Processing Complete Form on Secure Site Manually Retrieve Orders from Site Manually Process Credit Card Charges

Complete Form on Secure Site

Manually Retrieve Orders from Site

Manually Process Credit Card Charges

Real-Time, Boarding Pass Approach. Desert Museum

Use Site to Reduce Costs Online Brochures Virtual Newsletters, Magazines (PDFs) E-mail Campaigns Fund Raising Campaigns (a “Green” approach – no paper)

Online Brochures

Virtual Newsletters, Magazines (PDFs)

E-mail Campaigns

Fund Raising Campaigns (a “Green” approach – no paper)

Email Campaigns Use Constant Contact or Other Source Manage Multiple Lists Key Features: Opt in/Opt Out Reports on Opens, Deletes, Etc. Free or Small Monthly Fee

Use Constant Contact or Other Source

Manage Multiple Lists

Key Features: Opt in/Opt Out

Reports on Opens, Deletes, Etc.

Free or Small Monthly Fee

Exciting New Options Video Flash, Loads Almost Instantly YouTube, easy Ad Words Google & Yahoo! Daily Budget = $2/Day Pay Per Click Through Use Key Phrase

Video

Flash, Loads Almost Instantly

YouTube, easy

Ad Words

Google & Yahoo!

Daily Budget = $2/Day

Pay Per Click Through

Use Key Phrase

Needed Talent & Expertise Design Marketing & Communications Web-Based Programming Coke = Linux, My SQL, PHP, HTML Pepsi = Windows, SQL, ASP/PHP, HTML RC Colas = Cold Fusion, Drupal, Others Dreamweaver/Contribute great because Dreamweaver is powerful, time saving Contribute is Like Using Word

Design

Marketing & Communications

Web-Based Programming

Coke = Linux, My SQL, PHP, HTML

Pepsi = Windows, SQL, ASP/PHP, HTML

RC Colas = Cold Fusion, Drupal, Others

Dreamweaver/Contribute great because

Dreamweaver is powerful, time saving

Contribute is Like Using Word

Blogs – Not So Hot in 2009 Mean different things to people Personal Blog Media Blog (Commenting on a story)

Mean different things to people

Personal Blog

Media Blog (Commenting on a story)

Personal Blogs – Be Careful Personal diary or column Indexed by search engines Be careful why you say Search for employee use

Personal diary or column

Indexed by search engines

Be careful why you say

Search for employee use

Media Blogs, e.g. The Arizona Daily Star Publish blog comments (in print edition) Screen Names = No accountability BIOS Basic Input, Output System What you see when you turn on a computer UG - BIOS Ugliness Bad Manners Ignorance & Off-the-wall Stupidity Blogs = Free user-generated content Blogs = Increased length of stay on site Free Content + Increased Length of Stay = Profit$

Publish blog comments (in print edition)

Screen Names = No accountability

BIOS

Basic Input, Output System

What you see when you turn on a computer

UG - BIOS

Ugliness

Bad Manners

Ignorance &

Off-the-wall Stupidity

Blogs = Free user-generated content

Blogs = Increased length of stay on site

Free Content + Increased Length of Stay = Profit$

Reacting to News/Blogs Be Prepared for News Story Crisis Communication Plan Seed the Blog Board Members Staff Members Volunteers Act Quickly Remember – Blogs Indexed by Search Engines

Be Prepared for News Story

Crisis Communication Plan

Seed the Blog

Board Members

Staff Members

Volunteers

Act Quickly

Remember – Blogs Indexed by Search Engines

Twitter, Facebook, LinkedIn, Plaxo Millennials (Gen Y) 11 – 23 Years Old All About Me, Technology = IM, Internet, Texting Blur the Personal Lives & Work Lives Gen Xers 23 – 35 years old Some Blur of Personal Life & Work Technology = MAC/PC + Internet + Texting Baby Boomers 35 – 65 years old Separate Personal Life, Work Technology = Confusion

Millennials (Gen Y)

11 – 23 Years Old

All About Me, Technology = IM, Internet, Texting

Blur the Personal Lives & Work Lives

Gen Xers

23 – 35 years old

Some Blur of Personal Life & Work

Technology = MAC/PC + Internet + Texting

Baby Boomers 35 – 65 years old

Separate Personal Life, Work

Technology = Confusion

Social Media, Facebook Personal Page Requires careful control of access Becomes personal very easily Requires substantial maintenance

Requires careful control of access

Becomes personal very easily

Requires substantial maintenance

Social Media, Facebook Business Page

Social Media, Professional LinkedIn Plaxo Public Profile Business, Not Personal Links to Websites Networking Potential New stream of spam

LinkedIn

Plaxo

Public Profile

Business, Not Personal

Links to Websites

Networking Potential

New stream of spam

New Media Cell Phones, PDAs = “Mobile Apps” Not the Cutting Edge, the Bleeding Edge Ask again next year RSS Feeds, Like Blogs, were “It” Be realistic and just say no Identify the exact return on investment Webinars

Cell Phones, PDAs = “Mobile Apps”

Not the Cutting Edge, the Bleeding Edge

Ask again next year

RSS Feeds, Like Blogs, were “It”

Be realistic and just say no

Identify the exact return on investment

Webinars

Webinars Number of “seats” (people logged in) Conference calling included Great for virtual meetings Acrobat Connect, 15 Seats; $39.95/month Yugma, Highly Cost Competitive WebEx & Others, Free Trial Use

Number of “seats” (people logged in)

Conference calling included

Great for virtual meetings

Acrobat Connect, 15 Seats; $39.95/month

Yugma, Highly Cost Competitive

WebEx & Others, Free Trial Use

Marketing with Websites, Email, Blogs & Social Media Take Care of Business Get Your Domain Name & Site Right Produce a Genuine Return on Investment Manage Your ROI; Maintain the Site Avoid the Bleeding Edge Participate in Facebook, LinkedIn, Plaxo Handle Blogs Consider Webinars to Communicate

Take Care of Business

Get Your Domain Name & Site Right

Produce a Genuine Return on Investment

Manage Your ROI; Maintain the Site

Avoid the Bleeding Edge

Participate in Facebook, LinkedIn, Plaxo

Handle Blogs

Consider Webinars to Communicate

Resources www.netoutcomes.com/pr101/ Dave Tedlock’s Blog www.netoutcomes.com/Internet_Insights/Articles/tedlock_online.html Contact Dave: 520.325.6900, extension 157 [email_address]

www.netoutcomes.com/pr101/

Dave Tedlock’s Blog

www.netoutcomes.com/Internet_Insights/Articles/tedlock_online.html

Contact Dave: 520.325.6900, extension 157

[email_address]