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Marketing With Websites, Email,  Blogs & New Options
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  • 1. PR 101: Websites, Email, Blogs, Social Media, New Media Presented by Dave Tedlock
  • 2. PR 101: Websites, Email, Blogs, Social Media & New Media
    • Websites
    • Blogs (not so hot)
    • Email
    • Social Media
    • New Media
  • 3. Website Costs & Benefits
    • Website Costs
    • Website Benefits
      • Board & Committee Use
      • Promote Events, Sell Tickets
      • Promote Products & Services
      • Increase Revenue (Memberships, Donations)
      • Reduce Costs
  • 4. Web Site Costs
    • Domain names (3 varieties)
    • Web Hosting
    • Design, Content & Maintenance
  • 5. Domain Names
    • Short, sweet, fits on business card
    • Logical www.myorganizationwiththebiglongname.org
    • Search Engine Optimization (SEO)
    • $20/year; no-brainer
      • www.godaddy.com
      • www.netsol.com
  • 6. SEO Domain Names
    • Rescue a Golden of Arizona
    • Actual: www.golden-retriever.org
    • SEO Option = key words in domain name
    • www.arizonagoldenretrieverrescue.com
    • Tu Nidito
    • Actual: www.tunidito.org (your little nest)
    • SEO Option: www.tucsonfamilysupport.com
  • 7. Design & Maintenance
    • Only Build What You Can Maintain
    • Use Content Management Systems (CMS)
    • Adobe’s program Dreamweaver
    • Use Contribute to Edit
    • Choose from one or More Templates
    • Quick & Easy text, image changes
  • 8. Costs & Benefits
    • Costs
      • Domain Name -- $50/year or less
      • Hosting -- $120/year
      • Design, Build & Maintain
    • Benefits -- Create Huge Benefits
      • Board
      • Volunteers
      • Events
      • Donations
      • Selling
      • Reduce Costs
  • 9. Keys to Board/Committee Success
    • Recognition
    • Communication
    • Recruitment
    • Fund Raising Facilitation
    • Resources
      • Meeting Minutes
      • Agendas
      • Fund Raising Tools
    • Create “Members Only Section”
  • 10. Promote Events, Sell Tickets
    • Selling the Event (Details, PDF)
    • Facilitating Sales (Registration)
    • Registering Online Classes
    • Cross Selling
    • Must Deal with Ecommerce Issue
  • 11. Attracting & Accepting Donations
    • Make Your Case
    • Dramatize
      • How would you most like to help children?
      • Imagine a dog, whose owner has died …
    • Email Campaign
    • Post Online Newsletters as PDFs
    • Deal with Ecommerce Issue
  • 12. Promote Products & Services
    • Sell Products Online
    • Sell Services Online
      • Event Ticket Sales
      • Auction Tickets
    • Must Deal with Ecommerce Issue
  • 13. E Commerce – Levels of the Game
    • PDFs with Order Forms
    • Complete Form On Site & Mail
    • Secure Site, Manual Processing
    • Shared Ecommerce Platform
      • Networkforgood.org
      • Guidestar – check your listing
    • Your Own Real-Time Payment Processing
  • 14. E Commerce – Secure Site, Manual Processing
    • Complete Form on Secure Site
    • Manually Retrieve Orders from Site
    • Manually Process Credit Card Charges
  • 15. Real-Time, Boarding Pass Approach. Desert Museum
  • 16. Use Site to Reduce Costs
    • Online Brochures
    • Virtual Newsletters, Magazines (PDFs)
    • E-mail Campaigns
    • Fund Raising Campaigns (a “Green” approach – no paper)
  • 17. Email Campaigns
    • Use Constant Contact or Other Source
    • Manage Multiple Lists
    • Key Features: Opt in/Opt Out
    • Reports on Opens, Deletes, Etc.
    • Free or Small Monthly Fee
  • 18. Exciting New Options
    • Video
      • Flash, Loads Almost Instantly
      • YouTube, easy
    • Ad Words
      • Google & Yahoo!
      • Daily Budget = $2/Day
      • Pay Per Click Through
      • Use Key Phrase
  • 19. Needed Talent & Expertise
    • Design
    • Marketing & Communications
    • Web-Based Programming
      • Coke = Linux, My SQL, PHP, HTML
      • Pepsi = Windows, SQL, ASP/PHP, HTML
      • RC Colas = Cold Fusion, Drupal, Others
    • Dreamweaver/Contribute great because
      • Dreamweaver is powerful, time saving
      • Contribute is Like Using Word
  • 20. Blogs – Not So Hot in 2009
    • Mean different things to people
    • Personal Blog
    • Media Blog (Commenting on a story)
  • 21. Personal Blogs – Be Careful
    • Personal diary or column
    • Indexed by search engines
    • Be careful why you say
    • Search for employee use
  • 22. Media Blogs, e.g. The Arizona Daily Star
    • Publish blog comments (in print edition)
    • Screen Names = No accountability
    • BIOS
      • Basic Input, Output System
      • What you see when you turn on a computer
    • UG - BIOS
      • Ugliness
      • Bad Manners
      • Ignorance &
      • Off-the-wall Stupidity
    • Blogs = Free user-generated content
    • Blogs = Increased length of stay on site
    • Free Content + Increased Length of Stay = Profit$
  • 23. Reacting to News/Blogs
    • Be Prepared for News Story
    • Crisis Communication Plan
    • Seed the Blog
      • Board Members
      • Staff Members
      • Volunteers
    • Act Quickly
    • Remember – Blogs Indexed by Search Engines
  • 24. Twitter, Facebook, LinkedIn, Plaxo
    • Millennials (Gen Y)
      • 11 – 23 Years Old
      • All About Me, Technology = IM, Internet, Texting
      • Blur the Personal Lives & Work Lives
    • Gen Xers
      • 23 – 35 years old
      • Some Blur of Personal Life & Work
      • Technology = MAC/PC + Internet + Texting
    • Baby Boomers 35 – 65 years old
      • Separate Personal Life, Work
      • Technology = Confusion
  • 25. Social Media, Facebook Personal Page
    • Requires careful control of access
    • Becomes personal very easily
    • Requires substantial maintenance
  • 26. Social Media, Facebook Business Page
  • 27. Social Media, Professional
    • LinkedIn
    • Plaxo
      • Public Profile
      • Business, Not Personal
      • Links to Websites
      • Networking Potential
      • New stream of spam
  • 28. New Media
    • Cell Phones, PDAs = “Mobile Apps”
      • Not the Cutting Edge, the Bleeding Edge
      • Ask again next year
    • RSS Feeds, Like Blogs, were “It”
      • Be realistic and just say no
      • Identify the exact return on investment
    • Webinars
  • 29. Webinars
    • Number of “seats” (people logged in)
    • Conference calling included
    • Great for virtual meetings
    • Acrobat Connect, 15 Seats; $39.95/month
    • Yugma, Highly Cost Competitive
    • WebEx & Others, Free Trial Use
  • 30. Marketing with Websites, Email, Blogs & Social Media
    • Take Care of Business
      • Get Your Domain Name & Site Right
      • Produce a Genuine Return on Investment
    • Manage Your ROI; Maintain the Site
    • Avoid the Bleeding Edge
    • Participate in Facebook, LinkedIn, Plaxo
    • Handle Blogs
    • Consider Webinars to Communicate
  • 31. Resources
    • www.netoutcomes.com/pr101/
    • Dave Tedlock’s Blog
    • www.netoutcomes.com/Internet_Insights/Articles/tedlock_online.html
    • Contact Dave: 520.325.6900, extension 157
    • [email_address]