Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)

879 views
779 views

Published on

http://HowToStartAnITBusiness.com SUMMARY SLIDES: Own a value added reseller? This post takes you through a simple value added reseller check-up on brand loyalty, client needs, and choices. Copyright (C) SP Home Run Inc.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
879
On SlideShare
0
From Embeds
0
Number of Embeds
304
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)

  1. 1. SPHomeRun.com Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr elisasizzle
  2. 2. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Depending on the Business Model, Geographic Location, Company Size,
  3. 3. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comVerticalSpecialization(or Lack thereof),and Core Skill Sets,
  4. 4. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com A Value Added Reseller, Over Time,
  5. 5. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comGravitates TowardsCertain Vendors,Channel Programs,Platforms,and Products
  6. 6. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com How a VAR Chooses to Partner with a Particular Vendor
  7. 7. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Is Described on More a Continuum of Anywhere from Brand Loyal to Brainwashed
  8. 8. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Multi-Vendor Options vs. One-Size-Fits-All
  9. 9. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com“Is it OK for VARs toOffer CompetingSoftware products?”
  10. 10. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comAdvice on How toDecide Which of theTwo CompetingProducts Should beOffered to Clients:
  11. 11. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Reminder: A Value Added Reseller Must Add “Value”
  12. 12. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comReselling Productsand CommoditizedServices Isn’t ReallySufficient AddedValue
  13. 13. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com VARs Learn Very Quickly That One Single Platform Does Not Fit All Clients
  14. 14. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comBe Open toWorking withMultiple, CompetingProducts
  15. 15. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com It’s All about Choices that Meet Each Client’s Unique Needs
  16. 16. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com A Value Added Reseller Must:
  17. 17. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com • Avoid Putting all of its Eggs in One Basket
  18. 18. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com • Be Able to Select from Among Multiple Vendors
  19. 19. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Being a VAR Should Mean “More Choices” to Cater to Clients’ Unique Needs
  20. 20. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Fulfill Different Customers’ Wants, Needs, Expectations, Brand Loyalties,
  21. 21. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com And Budgets, Among Other Factors
  22. 22. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com How Many Different CRM Choices Are Enough?
  23. 23. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com A Value Added Reseller Must Offer Choice, Which Would Mean at Least 2 Choices
  24. 24. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Resell Substantially More than Two Different CRM Platforms?
  25. 25. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Depends on How Many Employees and Contractors to Add to the Mix, at What Stages,
  26. 26. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com And with Which Skill Sets that Each Team Member Would Bring to the Table
  27. 27. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Steer Clear of Exclusive Agreements that Block Client Choices
  28. 28. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Adhere to the Type of Agreement Signed with Each Vendor,
  29. 29. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Whether it is Exclusive or Nonexclusive
  30. 30. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Ensure that Available Choices Take into Account Clients’ Budgets,
  31. 31. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Existing Platforms, and Required Features and Functionality
  32. 32. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com The Bottom Line
  33. 33. Sponsored by HowToStartAnITBusiness.comSPHomeRun.comValue AddedReseller AllegianceCan be Anywherefrom Brand Loyalto Brainwashed
  34. 34. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com It’s Recommended, that a VAR Keep its Options Open, to Best Satisfy its Clients’ Needs
  35. 35. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com How Loyal is Your Company to Certain Brands?
  36. 36. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Has Being Too Loyal Ever Cost You Clients?
  37. 37. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com And How Does a Value Added Reseller Decide if Two CRM Choices are Sufficient?
  38. 38. Sponsored by HowToStartAnITBusiness.comSPHomeRun.com Please Share Your Thoughts in the Comments Section Below
  39. 39. SPHomeRun.com Recommended Reading: How to Start a Computer Consulting Business 6 Proven Ways to Build Your Initial Client Base Download this Free Special Report Now atHowToStartAnITBusiness.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr elisasizzle

×