SPHomeRun.com   Top 4 Computer  Repair Advertising      Mistakes  Courtesy of the  Small Business Computer Consulting Blog...
Sponsored by ITMarketingIdeas.comSPHomeRun.com  What are the  Top Four Biggest  Computer Repair  Advertising  Mistakes
Sponsored by ITMarketingIdeas.comSPHomeRun.com  That Youll Want to  Avoid at all Costs?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  1. No Concisely     Defined Target     Market
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Who Are They?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What    Occupations?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What    Industries?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • How Can the    Target Market Be    Pinpointed    Geographically?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What Do They    Read?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What Trade    Groups Do They    Belong to?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What Are Their    Biggest    Business and    IT Problems?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Where Do They    “Hang out"    (Online and    Offline)?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • How Many    Decision Makers    or Buying Units    Are in This    Group?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  For a Step-by-step  Walkthrough of  Identifying Your  Target Market Size, ...
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • infoUSA.com for    Starting a    Computer    Business (Blog    Post Demo)
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • zapdata.com for    Starting a    Computer    Business (Blog    Post Demo)
Sponsored by ITMarketingIdeas.comSPHomeRun.com  2. Pretending     There is No     Competition
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Whos Selling to    Your Intended    Market?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What Are They    Selling?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • At What Price    Points?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • In What    Packaging?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Where Are these    Competitors    Advertising /    Promoting?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • What Do Their    Customers Like /    Dislike?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  3. Putting All of     Your Eggs in     One Basket
Sponsored by ITMarketingIdeas.comSPHomeRun.com  Make Sure Your  Marketing Plan  Includes at Least  Three or Four  Differen...
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Display    Advertising
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Targeted Direct    Mail for    Prospecting
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Direct Mail to    Your In-house    List
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Organizational    Sponsorships
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Broadcast Media
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Pay per click    (PPC)    Advertising
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Etc.
Sponsored by ITMarketingIdeas.comSPHomeRun.com  4. Ignoring the     Need for     Accountability
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Tracking URLs
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Coupon Codes
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • Department    Numbers
Sponsored by ITMarketingIdeas.comSPHomeRun.com  • VIP Codes
Sponsored by ITMarketingIdeas.comSPHomeRun.com      The Bottom Line
Sponsored by ITMarketingIdeas.comSPHomeRun.com Review the List of the Top Four Biggest Computer Repair Advertising Mistakes
Sponsored by ITMarketingIdeas.comSPHomeRun.com  And Make Sure  You Don’t Fall into  Similar Traps
Sponsored by ITMarketingIdeas.comSPHomeRun.comWhat Kinds ofComputer RepairAdvertising HaveBeen Successful forYour Business?
Sponsored by ITMarketingIdeas.comSPHomeRun.com  What’s Been a  Miserable Failure  and Worthy of  Being Number Five  on the...
Sponsored by ITMarketingIdeas.comSPHomeRun.com  Please Share  Your Tips, Hints,  and War Stories in  the Comments  Area Be...
SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies                                Download this              ...
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Top 4 Computer Repair Advertising Mistakes (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Need better results from your computer repair advertising? Learn how to avoid the 4 biggest computer repair advertising mistakes that trip up so many. Copyright (C) SP Home Run Inc.

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Top 4 Computer Repair Advertising Mistakes (Slides)

  1. 1. SPHomeRun.com Top 4 Computer Repair Advertising Mistakes Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
  2. 2. Sponsored by ITMarketingIdeas.comSPHomeRun.com What are the Top Four Biggest Computer Repair Advertising Mistakes
  3. 3. Sponsored by ITMarketingIdeas.comSPHomeRun.com That Youll Want to Avoid at all Costs?
  4. 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com 1. No Concisely Defined Target Market
  5. 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Who Are They?
  6. 6. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Occupations?
  7. 7. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Industries?
  8. 8. Sponsored by ITMarketingIdeas.comSPHomeRun.com • How Can the Target Market Be Pinpointed Geographically?
  9. 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Do They Read?
  10. 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Trade Groups Do They Belong to?
  11. 11. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Are Their Biggest Business and IT Problems?
  12. 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Where Do They “Hang out" (Online and Offline)?
  13. 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com • How Many Decision Makers or Buying Units Are in This Group?
  14. 14. Sponsored by ITMarketingIdeas.comSPHomeRun.com For a Step-by-step Walkthrough of Identifying Your Target Market Size, See
  15. 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com • infoUSA.com for Starting a Computer Business (Blog Post Demo)
  16. 16. Sponsored by ITMarketingIdeas.comSPHomeRun.com • zapdata.com for Starting a Computer Business (Blog Post Demo)
  17. 17. Sponsored by ITMarketingIdeas.comSPHomeRun.com 2. Pretending There is No Competition
  18. 18. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Whos Selling to Your Intended Market?
  19. 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Are They Selling?
  20. 20. Sponsored by ITMarketingIdeas.comSPHomeRun.com • At What Price Points?
  21. 21. Sponsored by ITMarketingIdeas.comSPHomeRun.com • In What Packaging?
  22. 22. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Where Are these Competitors Advertising / Promoting?
  23. 23. Sponsored by ITMarketingIdeas.comSPHomeRun.com • What Do Their Customers Like / Dislike?
  24. 24. Sponsored by ITMarketingIdeas.comSPHomeRun.com 3. Putting All of Your Eggs in One Basket
  25. 25. Sponsored by ITMarketingIdeas.comSPHomeRun.com Make Sure Your Marketing Plan Includes at Least Three or Four Different “Legs":
  26. 26. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Display Advertising
  27. 27. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Targeted Direct Mail for Prospecting
  28. 28. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Direct Mail to Your In-house List
  29. 29. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Organizational Sponsorships
  30. 30. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Broadcast Media
  31. 31. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Pay per click (PPC) Advertising
  32. 32. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Etc.
  33. 33. Sponsored by ITMarketingIdeas.comSPHomeRun.com 4. Ignoring the Need for Accountability
  34. 34. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Tracking URLs
  35. 35. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Coupon Codes
  36. 36. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Department Numbers
  37. 37. Sponsored by ITMarketingIdeas.comSPHomeRun.com • VIP Codes
  38. 38. Sponsored by ITMarketingIdeas.comSPHomeRun.com The Bottom Line
  39. 39. Sponsored by ITMarketingIdeas.comSPHomeRun.com Review the List of the Top Four Biggest Computer Repair Advertising Mistakes
  40. 40. Sponsored by ITMarketingIdeas.comSPHomeRun.com And Make Sure You Don’t Fall into Similar Traps
  41. 41. Sponsored by ITMarketingIdeas.comSPHomeRun.comWhat Kinds ofComputer RepairAdvertising HaveBeen Successful forYour Business?
  42. 42. Sponsored by ITMarketingIdeas.comSPHomeRun.com What’s Been a Miserable Failure and Worthy of Being Number Five on the Above List?
  43. 43. Sponsored by ITMarketingIdeas.comSPHomeRun.com Please Share Your Tips, Hints, and War Stories in the Comments Area Below
  44. 44. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows
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