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Should Your IT Lead
Generation Also Include
News Releases?
SPHomeRun.com
The Changing
Online PR
Landscape
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Consider
On-Page SEO,
Social Sharing,
Anchor Text Links,
and Relevant CTAs
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
When You’re
Planning Your
News Releases,
Make Sure That You
Take Into Account:
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. On Page SEO
Strategy
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Social Sharing
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Anchor Text
Linking
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
4. Relevant CTAs
(Calls To Action)
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Case in point:
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Online News
Releases Are Now
in the Same Google
Crosshairs of
Controversy
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
As Article
Directories Were
a Short Time Ago,
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
As You Can See
From This Article
From the Content
Marketing Institute,
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Which Specifically
Warns About:
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Infographics
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Native
Advertising
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Press Releases
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Mass Article
Submission
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Guest Posts
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Distribute
Externally with Care
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Do You Currently
Use News Releases
To Generate Leads?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
If So, What Have
You Found Most
Important To
Ensuring Long-term
Success?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Let Us Know Your Thoughts
in the Comments Section
Below
Sponsored by ITMarketingGuide.com
SPHomeRun.com
IT Channel Inbound Marketing
Planning Guide
Download This Free Guide Now at
http://www.ITMarketingGuide.com
Recommended Reading:
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

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Should Your IT Lead Generation Also Include News Releases? (Slide Deck)