Protect Your IT Sales Leads with Smarter Lead Nurturing (Slides)


Published on SUMMARY SLIDES: How do you protect your IT sales leads? Learn why smart lead nurturing and content marketing are so vital to engaging with qualified IT sales leads. Copyright (C) SP Home Run Inc.

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Protect Your IT Sales Leads with Smarter Lead Nurturing (Slides)

  1. 1. Protect Your IT Sales Leads with Smarter Lead Nurturing Courtesy of the Small Business Computer Consulting Blog Source: iStockphoto
  2. 2. Sponsored by “Thanks, But I’m Not Ready to Buy Yet.”
  3. 3. Sponsored by ITSalesSecrets.comSPHomeRun.comHow Often Do YouHear Some Variationof That ResponseFrom Your IT SalesLeads?
  4. 4. Sponsored by Adjust to Your Sales Cycle Length
  5. 5. Sponsored by For Sales Staff at VARs, IT Consultancies, and Managed Service Providers
  6. 6. Sponsored by There’s Generally a Sales Cycle of 3-12 Months
  7. 7. Sponsored by Of Course, Your Mileage May Vary Depending on Your
  8. 8. Sponsored by • Target Market
  9. 9. Sponsored by • Industry Concentration
  10. 10. Sponsored by • Geographic Location
  11. 11. Sponsored by • Average Sales Size
  12. 12. Sponsored by • Other Factors
  13. 13. Sponsored by But What Can You Do Proactively to Protect Your Hard-earned IT Sales Leads,
  14. 14. Sponsored by So That When They’re Ready to Buy,
  15. 15. Sponsored by These Leads Don’t End Up Going to Your Most Feared Competitor?
  16. 16. Sponsored by Two Words: Lead Nurturing
  17. 17. Sponsored by Stay Top of Mind
  18. 18. Sponsored by It’s Critical to Stay in Touch with Prospective Clients, in a Value-added Way,
  19. 19. Sponsored by Over an Extended Period of Time
  20. 20. Sponsored by This Done by Sharing Highly- relevant, Highly- Valuable Content and Information:
  21. 21. Sponsored by • Blog Posts
  22. 22. Sponsored by • E-mail Newsletters
  23. 23. Sponsored by • Webinars
  24. 24. Sponsored by • White Papers
  25. 25. Sponsored by • Case Studies
  26. 26. Sponsored by • Evaluation Guides
  27. 27. Sponsored by The Goal is for Lead Nurturing Content Drive More Engagement
  28. 28. Sponsored by And Move the Decision Maker Through the Various Stages of the Sales Cycle
  29. 29. Sponsored by Any Time You Have a Sales Cycle thats Anything But an Impulse Buy
  30. 30. Sponsored by You Definitely Need to Stay Top of Mind With Lead Nurturing
  31. 31. Sponsored by What’s Been Your Experience With Using Various Forms of Lead Nurturing
  32. 32. Sponsored by And Content Marketing to Keep Qualified Leads Engaged?
  33. 33. Sponsored by Please Share Your Thoughts in the Comments Area Below
  34. 34. SPHomeRun.comRecommended Reading:Seven IT Sales Secrets Download this Free Special Report Now at ITSalesSecrets.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Source: iStockphoto
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