Protect Your IT Sales Leads with Smarter Lead Nurturing (Slides)

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http://ITSalesSecrets.com SUMMARY SLIDES: How do you protect your IT sales leads? Learn why smart lead nurturing and content marketing are so vital to engaging with qualified IT sales leads. Copyright (C) SP Home Run Inc.

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Protect Your IT Sales Leads with Smarter Lead Nurturing (Slides)

  1. 1. SPHomeRun.com Protect Your IT Sales Leads with Smarter Lead Nurturing Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Source: iStockphoto
  2. 2. Sponsored by ITSalesSecrets.comSPHomeRun.com “Thanks, But I’m Not Ready to Buy Yet.”
  3. 3. Sponsored by ITSalesSecrets.comSPHomeRun.comHow Often Do YouHear Some Variationof That ResponseFrom Your IT SalesLeads?
  4. 4. Sponsored by ITSalesSecrets.comSPHomeRun.com Adjust to Your Sales Cycle Length
  5. 5. Sponsored by ITSalesSecrets.comSPHomeRun.com For Sales Staff at VARs, IT Consultancies, and Managed Service Providers
  6. 6. Sponsored by ITSalesSecrets.comSPHomeRun.com There’s Generally a Sales Cycle of 3-12 Months
  7. 7. Sponsored by ITSalesSecrets.comSPHomeRun.com Of Course, Your Mileage May Vary Depending on Your
  8. 8. Sponsored by ITSalesSecrets.comSPHomeRun.com • Target Market
  9. 9. Sponsored by ITSalesSecrets.comSPHomeRun.com • Industry Concentration
  10. 10. Sponsored by ITSalesSecrets.comSPHomeRun.com • Geographic Location
  11. 11. Sponsored by ITSalesSecrets.comSPHomeRun.com • Average Sales Size
  12. 12. Sponsored by ITSalesSecrets.comSPHomeRun.com • Other Factors
  13. 13. Sponsored by ITSalesSecrets.comSPHomeRun.com But What Can You Do Proactively to Protect Your Hard-earned IT Sales Leads,
  14. 14. Sponsored by ITSalesSecrets.comSPHomeRun.com So That When They’re Ready to Buy,
  15. 15. Sponsored by ITSalesSecrets.comSPHomeRun.com These Leads Don’t End Up Going to Your Most Feared Competitor?
  16. 16. Sponsored by ITSalesSecrets.comSPHomeRun.com Two Words: Lead Nurturing
  17. 17. Sponsored by ITSalesSecrets.comSPHomeRun.com Stay Top of Mind
  18. 18. Sponsored by ITSalesSecrets.comSPHomeRun.com It’s Critical to Stay in Touch with Prospective Clients, in a Value-added Way,
  19. 19. Sponsored by ITSalesSecrets.comSPHomeRun.com Over an Extended Period of Time
  20. 20. Sponsored by ITSalesSecrets.comSPHomeRun.com This Done by Sharing Highly- relevant, Highly- Valuable Content and Information:
  21. 21. Sponsored by ITSalesSecrets.comSPHomeRun.com • Blog Posts
  22. 22. Sponsored by ITSalesSecrets.comSPHomeRun.com • E-mail Newsletters
  23. 23. Sponsored by ITSalesSecrets.comSPHomeRun.com • Webinars
  24. 24. Sponsored by ITSalesSecrets.comSPHomeRun.com • White Papers
  25. 25. Sponsored by ITSalesSecrets.comSPHomeRun.com • Case Studies
  26. 26. Sponsored by ITSalesSecrets.comSPHomeRun.com • Evaluation Guides
  27. 27. Sponsored by ITSalesSecrets.comSPHomeRun.com The Goal is for Lead Nurturing Content Drive More Engagement
  28. 28. Sponsored by ITSalesSecrets.comSPHomeRun.com And Move the Decision Maker Through the Various Stages of the Sales Cycle
  29. 29. Sponsored by ITSalesSecrets.comSPHomeRun.com Any Time You Have a Sales Cycle thats Anything But an Impulse Buy
  30. 30. Sponsored by ITSalesSecrets.comSPHomeRun.com You Definitely Need to Stay Top of Mind With Lead Nurturing
  31. 31. Sponsored by ITSalesSecrets.comSPHomeRun.com What’s Been Your Experience With Using Various Forms of Lead Nurturing
  32. 32. Sponsored by ITSalesSecrets.comSPHomeRun.com And Content Marketing to Keep Qualified Leads Engaged?
  33. 33. Sponsored by ITSalesSecrets.comSPHomeRun.com Please Share Your Thoughts in the Comments Area Below
  34. 34. SPHomeRun.comRecommended Reading:Seven IT Sales Secrets Download this Free Special Report Now at ITSalesSecrets.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Source: iStockphoto
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