SPHomeRun.com               ITSMA            Warns Against           Confusing Social           Media Listening           ...
Sponsored by ITTradeAssociations.comSPHomeRun.com Can Listening to Comments and Analyzing Sentiment from Social Media
Sponsored by ITTradeAssociations.comSPHomeRun.com Also be Counted as Research?
Sponsored by ITTradeAssociations.comSPHomeRun.com In a Blog Post on its Website,
Sponsored by ITTradeAssociations.comSPHomeRun.com ITSMA (Information Technology Services Marketing Association) Says No
Sponsored by ITTradeAssociations.comSPHomeRun.com In its Opinion, Listening to Social Media:
Sponsored by ITTradeAssociations.comSPHomeRun.com 1. Does Not    Replace Asking    the Questions    You Need to Ask
Sponsored by ITTradeAssociations.comSPHomeRun.com 2. Does Not Allow    You to Test    Hypotheses
Sponsored by ITTradeAssociations.comSPHomeRun.com 3. Does Not Truly    Represent Your    Market
Sponsored by ITTradeAssociations.comSPHomeRun.com 4. Does Not    Indicate Future    Trends, Only    Past Events
Sponsored by ITTradeAssociations.comSPHomeRun.com      Not Quite So Cut         and Dried
Sponsored by ITTradeAssociations.comSPHomeRun.com The ITSMA Blog Post Goes on to Credit Listening to Social Media as
Sponsored by ITTradeAssociations.comSPHomeRun.com at Least Contributing to Market Research
Sponsored by ITTradeAssociations.comSPHomeRun.com Social Media Can be Good for Testing Ideas by “Floating Trial Balloons”
Sponsored by ITTradeAssociations.comSPHomeRun.com The Potential to Garner Information About Hitherto Unrecognized Needs is...
Sponsored by ITTradeAssociations.comSPHomeRun.com     Actually Better   than Conventional       Marketing      Research?
Sponsored by ITTradeAssociations.comSPHomeRun.com  By Combining  Social Media  Listing and CRM  Into “Social CRM,”
Sponsored by ITTradeAssociations.comSPHomeRun.com  Companies  Can Find out  Beforehand
Sponsored by ITTradeAssociations.comSPHomeRun.com  How Customers  Feel About their  Products and  Services
Sponsored by ITTradeAssociations.comSPHomeRun.com The Information Collected Can Also Be Mined to Reveal Overall Trends and...
Sponsored by ITTradeAssociations.comSPHomeRun.com The Information is Also Available in Real Time
Sponsored by ITTradeAssociations.comSPHomeRun.com Bottom Line?
Sponsored by ITTradeAssociations.comSPHomeRun.com Social Media Listening Does Not Replace Other Marketing Research Methods,
Sponsored by ITTradeAssociations.comSPHomeRun.com But Can Be a Useful Addition to Them
Sponsored by ITTradeAssociations.comSPHomeRun.com  Do You Glean  Information About  Your Market From  Facebook, Twitter,
Sponsored by ITTradeAssociations.comSPHomeRun.com  or Any Other  Social Network?
Sponsored by ITTradeAssociations.comSPHomeRun.com  How Relevant or  Reliable Have You  Found That To be?
Sponsored by ITTradeAssociations.comSPHomeRun.com Sum Up Your Social Media Viewpoint in the Comments Section Below
SPHomeRun.com     Recommended Reading:    Top 9 IT Trade Associations          for Small Business VARs, Integrators,     I...
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ITSMA Warns Against Confusing Social Media Listening and Research (Slides)

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http://ITTradeAssociations.com SUMMARY SLIDES: ITSMA says no in a blog post to the use of social media for market research, but there is one area where it might be better than traditional methods. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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ITSMA Warns Against Confusing Social Media Listening and Research (Slides)

  1. 1. SPHomeRun.com ITSMA Warns Against Confusing Social Media Listening and Research Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr Official GDC
  2. 2. Sponsored by ITTradeAssociations.comSPHomeRun.com Can Listening to Comments and Analyzing Sentiment from Social Media
  3. 3. Sponsored by ITTradeAssociations.comSPHomeRun.com Also be Counted as Research?
  4. 4. Sponsored by ITTradeAssociations.comSPHomeRun.com In a Blog Post on its Website,
  5. 5. Sponsored by ITTradeAssociations.comSPHomeRun.com ITSMA (Information Technology Services Marketing Association) Says No
  6. 6. Sponsored by ITTradeAssociations.comSPHomeRun.com In its Opinion, Listening to Social Media:
  7. 7. Sponsored by ITTradeAssociations.comSPHomeRun.com 1. Does Not Replace Asking the Questions You Need to Ask
  8. 8. Sponsored by ITTradeAssociations.comSPHomeRun.com 2. Does Not Allow You to Test Hypotheses
  9. 9. Sponsored by ITTradeAssociations.comSPHomeRun.com 3. Does Not Truly Represent Your Market
  10. 10. Sponsored by ITTradeAssociations.comSPHomeRun.com 4. Does Not Indicate Future Trends, Only Past Events
  11. 11. Sponsored by ITTradeAssociations.comSPHomeRun.com Not Quite So Cut and Dried
  12. 12. Sponsored by ITTradeAssociations.comSPHomeRun.com The ITSMA Blog Post Goes on to Credit Listening to Social Media as
  13. 13. Sponsored by ITTradeAssociations.comSPHomeRun.com at Least Contributing to Market Research
  14. 14. Sponsored by ITTradeAssociations.comSPHomeRun.com Social Media Can be Good for Testing Ideas by “Floating Trial Balloons”
  15. 15. Sponsored by ITTradeAssociations.comSPHomeRun.com The Potential to Garner Information About Hitherto Unrecognized Needs is Admitted
  16. 16. Sponsored by ITTradeAssociations.comSPHomeRun.com Actually Better than Conventional Marketing Research?
  17. 17. Sponsored by ITTradeAssociations.comSPHomeRun.com By Combining Social Media Listing and CRM Into “Social CRM,”
  18. 18. Sponsored by ITTradeAssociations.comSPHomeRun.com Companies Can Find out Beforehand
  19. 19. Sponsored by ITTradeAssociations.comSPHomeRun.com How Customers Feel About their Products and Services
  20. 20. Sponsored by ITTradeAssociations.comSPHomeRun.com The Information Collected Can Also Be Mined to Reveal Overall Trends and Opportunities
  21. 21. Sponsored by ITTradeAssociations.comSPHomeRun.com The Information is Also Available in Real Time
  22. 22. Sponsored by ITTradeAssociations.comSPHomeRun.com Bottom Line?
  23. 23. Sponsored by ITTradeAssociations.comSPHomeRun.com Social Media Listening Does Not Replace Other Marketing Research Methods,
  24. 24. Sponsored by ITTradeAssociations.comSPHomeRun.com But Can Be a Useful Addition to Them
  25. 25. Sponsored by ITTradeAssociations.comSPHomeRun.com Do You Glean Information About Your Market From Facebook, Twitter,
  26. 26. Sponsored by ITTradeAssociations.comSPHomeRun.com or Any Other Social Network?
  27. 27. Sponsored by ITTradeAssociations.comSPHomeRun.com How Relevant or Reliable Have You Found That To be?
  28. 28. Sponsored by ITTradeAssociations.comSPHomeRun.com Sum Up Your Social Media Viewpoint in the Comments Section Below
  29. 29. SPHomeRun.com Recommended Reading: Top 9 IT Trade Associations for Small Business VARs, Integrators, IT Solution Providers, MSPs, System Builders, Computer Repair Businesses, and Computer Consulting Firms Download this Free Special Report Now at ITTradeAssociations.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr Official GDC
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