IT Services Marketing - Building Your Team with the Right Players (Slides)


Published on SUMMARY SLIDES: Is IT services marketing as cut and dry as it seems? Uncover a two-phase process for building your team with the right players at the right time. Copyright (C) SP Home Run Inc.

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IT Services Marketing - Building Your Team with the Right Players (Slides)

  1. 1. SPHomeRun.comIT Services Marketing Building Your Team with the Right Players Courtesy of the Small Business Computer Consulting Blog Creative Commons Image Source: Flickr BUILDWindows
  2. 2. Sponsored by When Planning IT Services Marketing Campaigns for a Startup,
  3. 3. Sponsored by The First Inclination is Often to Start with the Popular Cookie- cutter Shortcuts:
  4. 4. Sponsored by • Market – Message – Media (in a triangle)
  5. 5. Sponsored by • Attention – Interest – Desire – Action (AIDA)
  6. 6. Sponsored by But What if that Just Wasn’t Enough?
  7. 7. Sponsored by Or What if those Simplifications Were Simply Putting the Cart Before Horse?
  8. 8. Sponsored by “Is There a Road Map for Setting up the Marketing Function in an IT Start-up
  9. 9. Sponsored by Where Marketing Was Being Handled by the Practice and Sales, Predominantly?”
  10. 10. Sponsored by Pat McGraw of McGraw Marketing, Explains How One Single Road Map Wouldn’t Work
  11. 11. Sponsored by The Company Really Needs to:
  12. 12. Sponsored by (a) Tap into its Existing Resources
  13. 13. Sponsored by (b) Concentrate on Company Goals
  14. 14. Sponsored by Essentially, it’s all About Building Your Team with the Right Players, at the Right Time
  15. 15. Sponsored by Phase 1
  16. 16. Sponsored by Start with a Senior Marketing Executive, such as a CMO or VP of Marketing
  17. 17. Sponsored by This Person Would Need a Vast Skill Set to Tackle:
  18. 18. Sponsored by • Market Research
  19. 19. Sponsored by • Products/ Services Research
  20. 20. Sponsored by• Strategic PlanningProducts/Service,Pricing, DistributionChannels, andPromotion
  21. 21. Sponsored by Outsource Tactical Functions Rather than Hiring In-house Staff
  22. 22. Sponsored by Lobby for a CRM-focused Position
  23. 23. Sponsored by Analyze Internal Processes from Development all the Way Through to Client Retention
  24. 24. Sponsored by Phase 2
  25. 25. Sponsored by Various Tactical Needs:
  26. 26. Sponsored by • Lead Generation
  27. 27. Sponsored by • Lead Nurturing
  28. 28. Sponsored by • Client Acquisition and Retention
  29. 29. Sponsored by • Referral Programs
  30. 30. Sponsored by • Channel Partner/ Affiliate Programs
  31. 31. Sponsored by What Do You Think of McGraw’s IT Services Marketing Advice?
  32. 32. Sponsored by Is it Overkill for a One or Two-person IT Startup?
  33. 33. Sponsored by Or, Exactly What’s Needed?
  34. 34. Sponsored by Please Share Your Thoughts in the COMMENTS Section Below
  35. 35. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows