IT Services Marketing - Building Your Team with the Right Players (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Is IT services marketing as cut and dry as it seems? Uncover a two-phase process for building your team with the right players at the right time. Copyright (C) SP Home Run Inc.

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IT Services Marketing - Building Your Team with the Right Players (Slides)

  1. 1. SPHomeRun.comIT Services Marketing Building Your Team with the Right Players Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
  2. 2. Sponsored by ITMarketingIdeas.comSPHomeRun.com When Planning IT Services Marketing Campaigns for a Startup,
  3. 3. Sponsored by ITMarketingIdeas.comSPHomeRun.com The First Inclination is Often to Start with the Popular Cookie- cutter Shortcuts:
  4. 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Market – Message – Media (in a triangle)
  5. 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Attention – Interest – Desire – Action (AIDA)
  6. 6. Sponsored by ITMarketingIdeas.comSPHomeRun.com But What if that Just Wasn’t Enough?
  7. 7. Sponsored by ITMarketingIdeas.comSPHomeRun.com Or What if those Simplifications Were Simply Putting the Cart Before Horse?
  8. 8. Sponsored by ITMarketingIdeas.comSPHomeRun.com “Is There a Road Map for Setting up the Marketing Function in an IT Start-up
  9. 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com Where Marketing Was Being Handled by the Practice and Sales, Predominantly?”
  10. 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com Pat McGraw of McGraw Marketing, Explains How One Single Road Map Wouldn’t Work
  11. 11. Sponsored by ITMarketingIdeas.comSPHomeRun.com The Company Really Needs to:
  12. 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com (a) Tap into its Existing Resources
  13. 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com (b) Concentrate on Company Goals
  14. 14. Sponsored by ITMarketingIdeas.comSPHomeRun.com Essentially, it’s all About Building Your Team with the Right Players, at the Right Time
  15. 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com Phase 1
  16. 16. Sponsored by ITMarketingIdeas.comSPHomeRun.com Start with a Senior Marketing Executive, such as a CMO or VP of Marketing
  17. 17. Sponsored by ITMarketingIdeas.comSPHomeRun.com This Person Would Need a Vast Skill Set to Tackle:
  18. 18. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Market Research
  19. 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Products/ Services Research
  20. 20. Sponsored by ITMarketingIdeas.comSPHomeRun.com• Strategic PlanningProducts/Service,Pricing, DistributionChannels, andPromotion
  21. 21. Sponsored by ITMarketingIdeas.comSPHomeRun.com Outsource Tactical Functions Rather than Hiring In-house Staff
  22. 22. Sponsored by ITMarketingIdeas.comSPHomeRun.com Lobby for a CRM-focused Position
  23. 23. Sponsored by ITMarketingIdeas.comSPHomeRun.com Analyze Internal Processes from Development all the Way Through to Client Retention
  24. 24. Sponsored by ITMarketingIdeas.comSPHomeRun.com Phase 2
  25. 25. Sponsored by ITMarketingIdeas.comSPHomeRun.com Various Tactical Needs:
  26. 26. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Lead Generation
  27. 27. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Lead Nurturing
  28. 28. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Client Acquisition and Retention
  29. 29. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Referral Programs
  30. 30. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Channel Partner/ Affiliate Programs
  31. 31. Sponsored by ITMarketingIdeas.comSPHomeRun.com What Do You Think of McGraw’s IT Services Marketing Advice?
  32. 32. Sponsored by ITMarketingIdeas.comSPHomeRun.com Is it Overkill for a One or Two-person IT Startup?
  33. 33. Sponsored by ITMarketingIdeas.comSPHomeRun.com Or, Exactly What’s Needed?
  34. 34. Sponsored by ITMarketingIdeas.comSPHomeRun.com Please Share Your Thoughts in the COMMENTS Section Below
  35. 35. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows

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