IT Marketing that Turns Legacy Technology Dangers into an Opportunity (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Smart IT marketing helps customers see why hanging onto legacy systems is counter-productive, and investing in new technology is profitable. Copyright (C) SP Home Run Inc.

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IT Marketing that Turns Legacy Technology Dangers into an Opportunity (Slides)

  1. 1. SPHomeRun.com IT Marketing that Turns Legacy Technology Dangers into an Opportunity Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
  2. 2. Sponsored by ITMarketingIdeas.comSPHomeRun.com Your IT Marketing Has to Give Your Customers Good Arguments to Move on
  3. 3. Sponsored by ITMarketingIdeas.comSPHomeRun.com Here’s a Selection of Discussion Points
  4. 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com That You Can Adapt to Specific Customers and Their Needs:
  5. 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com Legacy Technology
  6. 6. Sponsored by ITMarketingIdeas.comSPHomeRun.com Point Out These Often-overlooked Hidden Costs and Risks:
  7. 7. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Poorer Performance
  8. 8. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Less Functionality
  9. 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Lower Level of Support
  10. 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com • More Exposed to Breakdown and Security Threats
  11. 11. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Higher Ongoing Costs
  12. 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com • More Difficult to Attract Talented Employees
  13. 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com New Technology
  14. 14. Sponsored by ITMarketingIdeas.comSPHomeRun.com Focus on How New Technologies Help a Company to be More Efficient and Profitable
  15. 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com Tablets, for Example, Allow Employees to, Regardless of Their Location:
  16. 16. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Work on the Move
  17. 17. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Take Notes Easily
  18. 18. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Create Content
  19. 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Get Deals Signed
  20. 20. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Process Credit/Debit Card Payment
  21. 21. Sponsored by ITMarketingIdeas.comSPHomeRun.com How Many of Your Customers are Stuck in a Legacy Technology Rut?
  22. 22. Sponsored by ITMarketingIdeas.comSPHomeRun.com Which of the IT Marketing Arguments Above
  23. 23. Sponsored by ITMarketingIdeas.comSPHomeRun.com Would Best Help Them to Embrace New Technology?
  24. 24. Sponsored by ITMarketingIdeas.comSPHomeRun.com Please Help Us Do a Quick Poll by Putting Your Remarks in the Comments Section
  25. 25. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows

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