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7 IT Marketing Questions to Ask Yourself if You Want Great SMB Clients (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: How are your IT marketing results? Answer these seven IT marketing questions to test whether you’re attracting the right SMB clients. Copyright (C) SP Home …

http://ITMarketingIdeas.com SUMMARY SLIDES: How are your IT marketing results? Answer these seven IT marketing questions to test whether you’re attracting the right SMB clients. Copyright (C) SP Home Run Inc.

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  • 1. SPHomeRun.com 7 IT Marketing Questions to AskYourself if You Want Great SMB Clients Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
  • 2. Sponsored by ITMarketingIdeas.comSPHomeRun.comWork ThroughThese Seven ShortIT MarketingQuestions to StartYou Thinking
  • 3. Sponsored by ITMarketingIdeas.comSPHomeRun.comAbout Where theGaps Are in YourMarketingApproach:
  • 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com1. How Much Revenue Does Your Average Small Business IT Client
  • 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com Generate Each Year (Annually)? A. <$5,000 B. $5,000 - $11,999 C. > $12,000
  • 6. Sponsored by ITMarketingIdeas.comSPHomeRun.com2. Do You Have aWritten IT MarketingPlan or Calendar?
  • 7. Sponsored by ITMarketingIdeas.comSPHomeRun.com A. No. I Have Some Target Goals in My Head. B. Yes.
  • 8. Sponsored by ITMarketingIdeas.comSPHomeRun.com3. How Many WaysAre You ReachingPotential ClientsBesides Word-of-Mouth?
  • 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com A. 0 B. 1-3 C. 4+
  • 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com 4. How Well Do You Qualify Your Leads?
  • 11. Sponsored by ITMarketingIdeas.comSPHomeRun.comA. I Don’t Do Lead Qualification.B. I Kind of Go With My Gut.C. I Have a Standard
  • 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com Set of Questions to Separate the True Prospects From the “No-ways.”
  • 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com5. Do You Have a Written, Step-by-Step Sales Process?
  • 14. Sponsored by ITMarketingIdeas.comSPHomeRun.comA. No.B. I Just Wing it With Some Basics I Like to Use.C. Yes.
  • 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com6. Do You Follow Up With Prospects Who Don’t Commit During the First Meeting?
  • 16. Sponsored by ITMarketingIdeas.comSPHomeRun.comA. No, They Must Not Be Interested.
  • 17. Sponsored by ITMarketingIdeas.comSPHomeRun.comB. When I’m Sure They’re Interested I Think About Calling Later, But Often Forget.
  • 18. Sponsored by ITMarketingIdeas.comSPHomeRun.comC. Yes, Until They Become Clients or Ask Me to Stop Calling.
  • 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com7. How Many Hours a Week Do You Usually Spend on IT Marketing, Sales,
  • 20. Sponsored by ITMarketingIdeas.comSPHomeRun.com And Business Development? A. < 4 B. 4-8 C. >8
  • 21. Sponsored by ITMarketingIdeas.comSPHomeRun.com If Your Answers Were Mostly “A,” You Are Reacting, Not Acting, and it No Doubt Shows
  • 22. Sponsored by ITMarketingIdeas.comSPHomeRun.com Make a Goal to Move at Least Toward the “B” Answers over the Next Few Months
  • 23. Sponsored by ITMarketingIdeas.comSPHomeRun.com If Your Answers Were Mostly “B,” You’re Probably Good at Winging Your Way Through
  • 24. Sponsored by ITMarketingIdeas.comSPHomeRun.com However, You Can’t Run a Business on the Fly. Try to Move Toward the “C” Approaches
  • 25. Sponsored by ITMarketingIdeas.comSPHomeRun.com If Your Answers Were Mostly “C,” Evaluate Whether Your Well-planned System is Bringing
  • 26. Sponsored by ITMarketingIdeas.comSPHomeRun.com Desired Results & Consistently Attracting Great SMB Clients
  • 27. Sponsored by ITMarketingIdeas.comSPHomeRun.com If Not, There May Be Times You Should Learn to Wing it!
  • 28. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows