BND Recruitment Information


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BND Recruitment Information

  1. 1. The Real News about the Belleville News-Democrat Brand Integrated Multimedia at Work
  2. 2. Business Partnership Program <ul><li>Our focus is on you, </li></ul><ul><li>Your needs and concerns. </li></ul><ul><li>Develop a New Relationship </li></ul><ul><li>Remove Obstacles – Promote Dialogue </li></ul><ul><li>Grow as business partners </li></ul>
  3. 3. We Are the BEST Local Source for Reaching the Metro East Base: 225,689 adults in Metro East citing a source Source: Clarke, Martire & Bartolomeo, 2007
  4. 4. The Belleville News-Democrat Advertising Network <ul><li>Print </li></ul><ul><li>• Local reach </li></ul><ul><li>• Upscale readers </li></ul><ul><li>• High level of engagement </li></ul><ul><li>• Most trusted resource for news & advertising </li></ul>Online • Expand reach to upscale, younger users • Power of local brand promotes credibility • Number one local media site Careerbuilder • The only online resource that captures 98% of the online workforce through our exclusive partnerships with AOL, MSN, and 1,600 other leading industry partners, reaching national, local, industry, diversity and niche audiences . Recruitment Video • Captures the attention of job seekers and positively influences their desire to respond to your ad. Even the hard to reach passive job seeker • Improves your ability to get the right candidates to respond to your ad Dramatically improved click through rates with Job Videos Increase reach on a broader or more defined basis with blended campaigns. Increase frequency against target to bolster campaign effectiveness.
  5. 5. Belleville News-Democrat Print Edition <ul><li>Delivering the Metro East </li></ul><ul><li>• 63% of Job Seekers are News-Democrat Readers </li></ul><ul><li>• 70% are College Educated </li></ul><ul><li>The News-Democrat Reaches More </li></ul><ul><li>Metro East Adults Sunday than the </li></ul><ul><li>St. Louis Post-Dispatch </li></ul><ul><li>• 136,792 readers read the Belleville News-Democrat </li></ul><ul><li>on Sunday </li></ul><ul><li>• 68,861 readers read the St. Louis Post-Dispatch </li></ul><ul><li>on Sunday. </li></ul>Source: Clarke, Martire & Bartolomeo, 2007
  6. 6. Belleville News-Democrat Readers Source: Clarke, Martire & Bartolomeo, 2007 BND Readership Composition Daily BND Readers Sunday Readers Daily Reach Sunday Reach Male Female 46% 54% 47% 53% 38% 41% 50% 50% Age 18-34 Age 35-54 Age 55+ 25% 20% 55% 23% 27% 50% 32% 31% 50% 38% 52% 58% HHI < $35,000 HHI $35,000 - $74,999 HHI $75,000+ 23% 42% 36% 22% 41% 37% 37% 41% 40% 44% 52% 52% High School Ed. or Less Some College College Graduate + 35% 39% 26% 34% 36% 30% 46% 39% 34% 57% 45% 49%
  7. 7. Creative Ad Units <ul><li>Get creative with unique ad sizes and designs </li></ul>
  8. 8. Belleville News Group Reach in the Metro East <ul><li>Belleville News-Democrat </li></ul><ul><li>Serving St. Clair, Madison, Bond, Clinton, </li></ul><ul><li>Monroe, Washington & Randolph Counties </li></ul><ul><li>Daily: 51,270 • Sunday: 60,900 </li></ul><ul><li>O’Fallon Progress/Command Post </li></ul><ul><li>Serving O’Fallon, Shiloh and Scott AFB </li></ul><ul><li>Thursdays: 14,100 </li></ul><ul><li>Sparta News-Plaindealer </li></ul><ul><li>Serving Randolph & Perry Counties </li></ul><ul><li>Thursdays: 2,400 </li></ul><ul><li>Highland News Leader </li></ul><ul><li>Serving Madison, Clinton & Bond Counties </li></ul><ul><li>Thursdays: 6,000 </li></ul><ul><li>Highland Advertiser Direct </li></ul><ul><li>Serving Madison, Clinton & Bond Counties </li></ul><ul><li>Mondays: 9,000 </li></ul><ul><li>Community Advertiser </li></ul><ul><li>Serving Randolph, southeast St. Clair & eastern Monroe Counties </li></ul><ul><li>Fridays: 8,400 </li></ul>Reach 8 counties and more than 101,000 households
  9. 9. <ul><li>Averages 672,000+ unique visitors each month and more than 5.1 million page views per month </li></ul><ul><li>• The combined Belleville News-Democrat </li></ul><ul><li>print and online editions reach more than </li></ul><ul><li>164,000 readers each week. </li></ul><ul><li>• Unlike other media, unduplicated audience </li></ul><ul><li>of print and online combined readership </li></ul><ul><li>continues to grow. </li></ul><ul><li>• Visitors come from both Illinois and Missouri, </li></ul><ul><li>have high household incomes and are </li></ul><ul><li>highly educated. </li></ul><ul><li>Source: Clarke, Martire & Bartolomeo, 2007 </li></ul><ul><li>Page View Comparison </li></ul><ul><li>December 2009 December 2008 Difference </li></ul><ul><li>5,140,241 3,292,131 +29.7% </li></ul><ul><li>Source: Omniture, 2009 </li></ul>
  10. 10. Our Total Reach is Growing September 2008 - 2009 *7-Day Net Paid & Average Daily Unique Visitors Sources: Audit Bureau of Circulations and Omniture More than 10,500 additional people per day either view our Web site or buy our newspaper than did a year ago. That’s growth of 12% in a year.
  11. 11. <ul><li>The Belleville News-Democrat/Yahoo! Alliance </li></ul><ul><li>provides an unparalleled combination of local reach. </li></ul><ul><li>This innovative partnership leverages the strength of the BND’s local penetration with the reach of Yahoo!, giving advertisers the ability to reach the audience they want on a much larger scale. </li></ul><ul><li>Yahoo! + Unduplicated Reach…..…….1,305,000 </li></ul><ul><li>Total Online Users in the St. Louis DMA……….….1,510,000 </li></ul><ul><li>With and Yahoo!, reach 86% </li></ul><ul><li>of the total online audience in the St. Louis DMA </li></ul><ul><li>Source: com Score Media Metrix, 2009 </li></ul>
  12. 12. Yahoo Behavioral Targeting <ul><li>Reach the right people, with the right message, at the right time … </li></ul><ul><li>Your ad is delivered ONLY to consumers who are actively seeking careers </li></ul><ul><li>in the St. Louis DMA </li></ul>
  13. 13. Online Targeting <ul><li>Demographics </li></ul><ul><li>With Demo Targeting, your ad is delivered ONLY to the gender and age grouping </li></ul><ul><li>of the job seekers you want to reach within the St. Louis DMA </li></ul>Time of Day Target your job seekers at any time of day • Time sensitive positions • All kinds of information delivered to the right person at the right time. Geo Targeting Target job seekers within your market with industry-leading accuracy With Time of Day Targeting, your ad is delivered ONLY during the time of day that will drive the greatest response to your business, reaching customers throughout the St. Louis DMA. With Geo Targeting, your ad is delivered ONLY to job seekers in your area you want to reach within the St. Louis DMA
  14. 14. Thank You! <ul><li>I look forward to developing our partnership and meeting the needs of your business. </li></ul>Your Belleville News-Democrat Recruitment Specialist <ul><ul><li>I offer over 15 years of advertising expertise with extensive experience in multimedia budgeting, planning, procurement and design. </li></ul></ul><ul><ul><li>I specialize in : </li></ul></ul><ul><ul><ul><ul><li>• Helping clients competitively attract the most qualified candidates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>to your business instead of to your competition </li></ul></ul></ul></ul><ul><li>• Designing ad campaigns that fit into your budget and offer both </li></ul><ul><li>print and online solutions </li></ul>Phone: 618-239-2478 Fax: 618-235-6846 Email: [email_address]