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M3.sm.uk landing-page-case-study-eggington

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  • 1. Landing PagesLanding pages created especially for SEO work extremely well. They are designed to capturethe attention of the audience and give them exactly what they need to know in an instant.People do not READ a webpage, they SCAN it, and so a landing page is designed verydifferently to a full website.About the Consultant:1) Tracy has been an Internet Consultant for nearly 7 years. She came from a customerservice and marketing background of customer service, and her clients expect the best andare not disappointed. Landing Pages created for SEO are a small part of her expertise, but,as this case study will show, a very rewarding part.About the Client:Name of Client: Pecks Farm ShopURL: http://www.EggingtonDairyMilkDelivery.co.ukClient Industry: Food RetailWhere did you get the lead?M3 Social Mindz UK Ltd works with many Marketing and PR companies in the area, and thislead came from a local alliance.Summary:Pecks Farm Shop is situated within a local community and supply milk, fruit and vegetableswithin the local area. M3 Social Mindz UK Ltd created a Landing Page for SEO.Goals and Challenges:Pecks Farm Shop had a limited website presence, and was having their website re-designedto look a little more modern and to add some calls to action as well.The landing page was to be designed to bring in more business for the Eggington Dairy sideof the business. They deliver milk and cream to people’s doorstep within the local area, andthis complimented their regular fruit and vegetable business.Our aim was to create a landing page solely for the dairy, to increase visitors to theirwebsite. T: 01604 652006 – E: info@M3SM.co.uk
  • 2. The Solution:A bespoke landing page with a contact form was created, key words were added thatreflected the services they offered and the geographical areas they covered. It was createdusing simple html. Keyword research was a very important part of this project, and helpedchoose a domain name as well.http://www.EggingtonDairyMilkDelivery.co.ukOnce the landing page was launched, M3 Social Mindz UK Ltd used webmaster tools tomanually submit the website to the 3 major search engines. We also added Meta tags,Header Tags and because it is locally targeted, we also added Geo Tags. As well asRobots.txt, Google analytics, verification files and XML files to ensure maximum visibility onthe web. The Landing Page was launched on 15th September 2010, and on 22nd September2010 (1 week later) the Landing page was in First Position of Page 1 on Google for thefollowing terms:  Milk Delivery Leighton Buzzard  Local Milk Delivery Leighton Buzzard  Milk Delivery Toddington  Local Milk Delivery Toddington  Milk Delivery Studham  Local Milk Delivery Studham  Milk Delivery Tebworth  Local Milk Delivery Tebworth  Milk Delivery Tilsworth  Local Milk Delivery Tilsworth  Milk Delivery Toddington  Local Milk Delivery Toddington  Milk Delivery Tottenhoe  Local Milk Delivery TottenhoeAll the work was done in-house using our own website developers and SEO experts. T: 01604 652006 – E: info@M3SM.co.uk
  • 3. Benefits to the Client:As you can see from the image below, achieving top of the first page of Google results formajor search terms against strong competition in such a short space of time meant that theclient was delighted.Furthermore, because we had inserted Google Analytics on the clients own Google Account,she could watch the number of visitors grow, as could we at M3 Social Mindz UK Ltd. T: 01604 652006 – E: info@M3SM.co.uk