The Science Behind Inbound Marketing
for Builders and Remodelers
Spencer Powell
Inbound Marketing Director
@spowell24
Ente...
Agenda
Enter questions/comments in the chat panel www.tmrdirect.com
1. Brief overview of inbound marketing
2. Real data be...
Inbound Marketing Overview
Step 1: Attract Visitors
Website
Blogging
Search Engine
Optimization
Social Media
Referral Site...
Inbound Marketing Overview
Step 2: Convert Visitors
•Create Compelling Offers
•Design CTAs
•Build Landing Pages
Inbound Marketing Overview
Step 3: Convert Leads to
Customers
•Educate
•Nurture
•Re-Convert
Inbound Marketing Overview
Step 4: Analyze
•Traffic
•Conversion Rates
•Customers
The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Pages
3. Impact of Social Media
4. Im...
Eating our own dog food…
594 Visits
4,254 Visits!
The True Science Behind Inbound Marketing
1.Impact of Blogging
Blogging 8
times per
month = 3x
the traffic
Blogging 4
times per
month = 2x
the traffic
Custom Home Builder
& Remodeler Example
40 Visits
663 Visits
Blogging 8
times per
month = 4x
the leads
Blogging 4
times per
month = 3x
the leads
Custom Home Builder
& Remodeler Example
8 Leads
65 Leads
Agenda
Agenda
Home Builder Example
0 Blog Articles
60 Blog Articles
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging
2.Impact on Website Content
Agenda
Bigger Websites (i.e. more website pages),
attract more website traffic
Home Builder Example
558 Visits
3,156 Visits
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Content
3.Impact of Social Media
Agenda
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Content
3. Impact of Social Media
4.I...
Agenda
Home Builder Example
24 Leads
293 Leads
MIT Study of
HubSpot
•Avg. of 2.7x
increase in traffic
after 12 months of
active use
MIT Study of
HubSpot
•Experienced lead
database growth of
30.4x after 12
months of active use
MIT Study of
HubSpot
MIT Study of
HubSpot
MIT Study of
HubSpot
MIT Study of
HubSpot
MIT Study of
HubSpot
MIT Study of
HubSpot
TMR Direct: Homebuilder & Remodeler Case Studies
TMR Direct: Homebuilder & Remodeler Case Studies
TMR Direct: Homebuilder & Remodeler Case Studies
Get Started with Inbound Marketing
Inbound Marketing Assessment
HubSpot + TMR Direct
HubSpot + DIY Inbound Marketing
Not a...
Get Started with Inbound Marketing
marketing.tmrdirect.com/IMA
Questions?
Get Started with Inbound Marketing
marketing.tmrdirect.com/IMA
Spencer Powell
Inbound Marketing Director
@spowe...
The Science of Inbound Marketing for Builders and Remodelers
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The Science of Inbound Marketing for Builders and Remodelers

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Walk through the systematic, consistent approach that will earn you more leads and business through your website.

Every builder and remodeler should be using inbound marketing to generate leads. It's a systematic approach to get more potential homeowners to your website as well as getting them to raise their hand. In this free, 60 minute webinar we'll cover the following:

A brief overview of the inbound marketing process
Real data showing how long inbound marketing takes to work for your business
What types of activities will lead to success with inbound marketing
Real case studies from local builders and remodelers

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  • Traffic Improvements: Overall, users experienced an average 2.7x increase in traffic after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • The Science of Inbound Marketing for Builders and Remodelers

    1. 1. The Science Behind Inbound Marketing for Builders and Remodelers Spencer Powell Inbound Marketing Director @spowell24 Enter questions/comments in the chat panel www.tmrdirect.com
    2. 2. Agenda Enter questions/comments in the chat panel www.tmrdirect.com 1. Brief overview of inbound marketing 2. Real data behind specific inbound marketing activities 3. MIT study of HubSpot: how long does this take? 4. 3 TMR Direct case studies - working with HubSpot and our builder clients 5. How to get started with inbound marketing
    3. 3. Inbound Marketing Overview Step 1: Attract Visitors Website Blogging Search Engine Optimization Social Media Referral Sites •Create Content •Optimize that Content •Promote that Content •Facebook •Twitter •Google+ •LinkedIn •Houzz •Pinterest •Page Titles •Keywords •Links •Meta Data
    4. 4. Inbound Marketing Overview Step 2: Convert Visitors •Create Compelling Offers •Design CTAs •Build Landing Pages
    5. 5. Inbound Marketing Overview Step 3: Convert Leads to Customers •Educate •Nurture •Re-Convert
    6. 6. Inbound Marketing Overview Step 4: Analyze •Traffic •Conversion Rates •Customers
    7. 7. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Pages 3. Impact of Social Media 4. Impact of Landing Pages
    8. 8. Eating our own dog food… 594 Visits 4,254 Visits!
    9. 9. The True Science Behind Inbound Marketing 1.Impact of Blogging
    10. 10. Blogging 8 times per month = 3x the traffic Blogging 4 times per month = 2x the traffic
    11. 11. Custom Home Builder & Remodeler Example 40 Visits 663 Visits
    12. 12. Blogging 8 times per month = 4x the leads Blogging 4 times per month = 3x the leads
    13. 13. Custom Home Builder & Remodeler Example 8 Leads 65 Leads
    14. 14. Agenda
    15. 15. Agenda
    16. 16. Home Builder Example 0 Blog Articles 60 Blog Articles
    17. 17. Agenda
    18. 18. The True Science Behind Inbound Marketing 1. Impact of Blogging 2.Impact on Website Content
    19. 19. Agenda
    20. 20. Bigger Websites (i.e. more website pages), attract more website traffic
    21. 21. Home Builder Example 558 Visits 3,156 Visits
    22. 22. Agenda
    23. 23. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Content 3.Impact of Social Media
    24. 24. Agenda
    25. 25. Agenda
    26. 26. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Content 3. Impact of Social Media 4.Impact of Landing Pages
    27. 27. Agenda
    28. 28. Home Builder Example 24 Leads 293 Leads
    29. 29. MIT Study of HubSpot •Avg. of 2.7x increase in traffic after 12 months of active use
    30. 30. MIT Study of HubSpot •Experienced lead database growth of 30.4x after 12 months of active use
    31. 31. MIT Study of HubSpot
    32. 32. MIT Study of HubSpot
    33. 33. MIT Study of HubSpot
    34. 34. MIT Study of HubSpot
    35. 35. MIT Study of HubSpot
    36. 36. MIT Study of HubSpot
    37. 37. TMR Direct: Homebuilder & Remodeler Case Studies
    38. 38. TMR Direct: Homebuilder & Remodeler Case Studies
    39. 39. TMR Direct: Homebuilder & Remodeler Case Studies
    40. 40. Get Started with Inbound Marketing Inbound Marketing Assessment HubSpot + TMR Direct HubSpot + DIY Inbound Marketing Not a fit for Inbound Marketing
    41. 41. Get Started with Inbound Marketing marketing.tmrdirect.com/IMA
    42. 42. Questions? Get Started with Inbound Marketing marketing.tmrdirect.com/IMA Spencer Powell Inbound Marketing Director @spowell24 spowell@tmrdirect.com Sources of Data: HubSpot and MIT
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