The Science of Inbound Marketing for Builders and Remodelers

  • 388 views
Uploaded on

Walk through the systematic, consistent approach that will earn you more leads and business through your website. …

Walk through the systematic, consistent approach that will earn you more leads and business through your website.

Every builder and remodeler should be using inbound marketing to generate leads. It's a systematic approach to get more potential homeowners to your website as well as getting them to raise their hand. In this free, 60 minute webinar we'll cover the following:

A brief overview of the inbound marketing process
Real data showing how long inbound marketing takes to work for your business
What types of activities will lead to success with inbound marketing
Real case studies from local builders and remodelers

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
388
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Traffic Improvements: Overall, users experienced an average 2.7x increase in traffic after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.

Transcript

  • 1. The Science Behind Inbound Marketing for Builders and Remodelers Spencer Powell Inbound Marketing Director @spowell24 Enter questions/comments in the chat panel www.tmrdirect.com
  • 2. Agenda Enter questions/comments in the chat panel www.tmrdirect.com 1. Brief overview of inbound marketing 2. Real data behind specific inbound marketing activities 3. MIT study of HubSpot: how long does this take? 4. 3 TMR Direct case studies - working with HubSpot and our builder clients 5. How to get started with inbound marketing
  • 3. Inbound Marketing Overview Step 1: Attract Visitors Website Blogging Search Engine Optimization Social Media Referral Sites •Create Content •Optimize that Content •Promote that Content •Facebook •Twitter •Google+ •LinkedIn •Houzz •Pinterest •Page Titles •Keywords •Links •Meta Data
  • 4. Inbound Marketing Overview Step 2: Convert Visitors •Create Compelling Offers •Design CTAs •Build Landing Pages
  • 5. Inbound Marketing Overview Step 3: Convert Leads to Customers •Educate •Nurture •Re-Convert
  • 6. Inbound Marketing Overview Step 4: Analyze •Traffic •Conversion Rates •Customers
  • 7. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Pages 3. Impact of Social Media 4. Impact of Landing Pages
  • 8. Eating our own dog food… 594 Visits 4,254 Visits!
  • 9. The True Science Behind Inbound Marketing 1.Impact of Blogging
  • 10. Blogging 8 times per month = 3x the traffic Blogging 4 times per month = 2x the traffic
  • 11. Custom Home Builder & Remodeler Example 40 Visits 663 Visits
  • 12. Blogging 8 times per month = 4x the leads Blogging 4 times per month = 3x the leads
  • 13. Custom Home Builder & Remodeler Example 8 Leads 65 Leads
  • 14. Agenda
  • 15. Agenda
  • 16. Home Builder Example 0 Blog Articles 60 Blog Articles
  • 17. Agenda
  • 18. The True Science Behind Inbound Marketing 1. Impact of Blogging 2.Impact on Website Content
  • 19. Agenda
  • 20. Bigger Websites (i.e. more website pages), attract more website traffic
  • 21. Home Builder Example 558 Visits 3,156 Visits
  • 22. Agenda
  • 23. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Content 3.Impact of Social Media
  • 24. Agenda
  • 25. Agenda
  • 26. The True Science Behind Inbound Marketing 1. Impact of Blogging 2. Impact of Website Content 3. Impact of Social Media 4.Impact of Landing Pages
  • 27. Agenda
  • 28. Home Builder Example 24 Leads 293 Leads
  • 29. MIT Study of HubSpot •Avg. of 2.7x increase in traffic after 12 months of active use
  • 30. MIT Study of HubSpot •Experienced lead database growth of 30.4x after 12 months of active use
  • 31. MIT Study of HubSpot
  • 32. MIT Study of HubSpot
  • 33. MIT Study of HubSpot
  • 34. MIT Study of HubSpot
  • 35. MIT Study of HubSpot
  • 36. MIT Study of HubSpot
  • 37. TMR Direct: Homebuilder & Remodeler Case Studies
  • 38. TMR Direct: Homebuilder & Remodeler Case Studies
  • 39. TMR Direct: Homebuilder & Remodeler Case Studies
  • 40. Get Started with Inbound Marketing Inbound Marketing Assessment HubSpot + TMR Direct HubSpot + DIY Inbound Marketing Not a fit for Inbound Marketing
  • 41. Get Started with Inbound Marketing marketing.tmrdirect.com/IMA
  • 42. Questions? Get Started with Inbound Marketing marketing.tmrdirect.com/IMA Spencer Powell Inbound Marketing Director @spowell24 spowell@tmrdirect.com Sources of Data: HubSpot and MIT