How to Outsource Your Inbound Marketing Services to Other Agencies
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How to Outsource Your Inbound Marketing Services to Other Agencies

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My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age

My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age

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  • “HubSpot Keynote” will be replaced with the name of your track
  • TMR-been in business for 40 years-Hubspot VAR for 2 years-Agency Partnerships and Outsourcing has always been a part of our strategy – we’ve worked with many, many agencies over the years both outsourcing to agencies and being a resource for agenciesSince becoming a VAR, we’ve been developing and perfecting our inbound marketing service offering so that we can help other inbound agencies and marketing professionals grow
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How to Outsource Your Inbound Marketing Services to Other Agencies How to Outsource Your Inbound Marketing Services to Other Agencies Presentation Transcript

  • The Agency Network Effecthow and why to outsource your client work to other agencies.
  • Spencer POWELL @spowell24 Fantasy Football Name: Royal Flush#inbound12
  • Agenda 1. Why Outsource? 2. What Are Your Goals? 3. Agency Lifecycle 4. Selecting a Partner Agency 5. Executing a Partnership#inbound12
  • 1 WHY OUTSOURCE? leverage outsourcing and grow#inbound12
  • stack revenue.#inbound12
  • Sell 1 Retainer per Month Year 1 Year 2 Year 3 Year 4 Jan $500 $6,500 $12,500 $18,500 Feb $1,000 $7,000 $13,000 $19,000 Mar $1,500 $7,500 $13,500 $19,500 Apr $2,000 $8,000 $14,000 $20,000 May $2,500 $8,500 $14,500 $20,500 Jun $3,000 $9,000 $15,000 $21,000 … … … … … Dec $6,000 $12,000 $18,000 $24,000 Annualized $72,000 $144,000 $216,000 $288,000#inbound12
  • LEVERAGE “It is much easier to put existing resources to better use, than to develop resources where they do not exist.” ― George Soros.#inbound12
  • minimize risk.#inbound12
  • Ladder Effect (without outsourcing) New Hires Profit Zones#inbound12
  • Ladder Effect (with outsourcing) New Hires Profit Zone#inbound12
  • 2 GOALS you gotta know where you’re going#inbound12
  • Goals • Scale a 1 person business • Grow a small team • Grow a large team#inbound12
  • scale as one.#inbound12
  • grow a small team.#inbound12
  • grow a large team.#inbound12
  • 3 THE AGENCY LIFECYCLE where is your agency today?#inbound12
  • THE AGENCY LIFECYCLEInfant Toddler Child Teen Adult Senior 1 2-3 4-6 7-10 11-15 16+ Team Size ? ? ? ? ? ? Revenue ? ? ? ? ? ? Amount to Outsource#inbound12
  • Infant Stage • 1 Person • $150K in revenue • Outsourcing 75-100%#inbound12
  • Toddler Stage • 2-3 people • $300K - $450K in revenue • Outsourcing 30-75%#inbound12
  • Child Stage • 4-6 People • $600K - $900K in revenue • Outsourcing 20-30%#inbound12
  • Teen Stage • 7-10 people • $1M - $1.5M in revenue • Outsourcing 10-20%#inbound12
  • Adult Stage • 11-15 People • $1.7M - $2.2M in revenue • Outsourcing 5-10%#inbound12
  • Senior Stage • 16+ people • $2.4M + in revenue • Outsourcing 0-5%#inbound12
  • THE AGENCY LIFECYCLEInfant Toddler Child Teen Adult Senior1 2-3 4-6 7-10 11-15 16+ Team Size$150K $300K - $600K - $1M - $1.7M - $2.4M+ Revenue $450K $900K $1.5M $2.2M (avg. $150K/ head)75-100% 30-75% 20-30% 10-20% 5-10% 0-5% Amount to Outsource (workload)#inbound12
  • Selecting a Partner Agency#inbound12
  • Partner Agency Checklist info.tmrdirect.com/checklist#inbound12
  • How to Execute a Partnership#inbound12
  • Conclusion Why Outsource? 1. Stack Revenue 2. Gain Leverage 3. Minimize Risk 4. Achieve Your Goals