Content marketing for builders and remodelers v2

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Content Marketing for Builders and Remodelers. How to leverage content and grow your business through blogging.

Content Marketing for Builders and Remodelers. How to leverage content and grow your business through blogging.

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  • Chris – 1,3,5Spencer – 2,4,6
  • Bullet points for ChrisMore traffic is the answerIf you build it they will comeAny easy to find contact us page is the best way to get a lead
  • SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
  • SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
  • SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
  • SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
  • http://marketing.tmrdirect.com/ima
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
  • It has clear CTAs to direct your visitorsThe CTAs drive to LPs
  • It has clear CTAs to direct your visitorsThe CTAs drive to LPs
  • It has clear CTAs to direct your visitorsThe CTAs drive to LPs
  • It has clear CTAs to direct your visitorsThe CTAs drive to LPs
  • http://marketing.tmrdirect.com/ima

Transcript

  • 1. D e l i v e r i n g M e a s u r a b l e R e s u l t s Content Marketing for Builders and Remodelers Chris Amber Spencer Powell Inbound Marketing Specialist, Inbound Marketing Director, TMR Direct TMR Direct @chrisamber @spowell24 Enter questions/comments in the chat panelMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s1. Debunk Myths2. How Marketing Has Changed3. Why is Content So Important Today?4. How to Create Great Blog Content5. How Content Turns Visitors Into Leads6. Special Offer for Attending Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 3. D e l i v e r i n g M e a s u r a b l e R e s u l t s TMR Direct: Who?!Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 4. D e l i v e r i n g M e a s u r a b l e R e s u l t s Debunking the Myths Using Content to Generate Leads Myth # 1: If I write it, they will come! Myth # 2: Quality writing is not sustainable Myth # 3: I’ll get an immediate ROI on my content marketing Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive traffic to my websiteMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 5. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing is Changing has changedMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traditional Marketing = OutboundMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Outbound Marketing Is BrokenMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 8. D e l i v e r i n g M e a s u r a b l e R e s u l t s So … what’s INBOUND marketing?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Gives LeverageMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 10. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Is CheaperMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 11. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why is Content So Important Anyways?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 12. D e l i v e r i n g M e a s u r a b l e R e s u l t s Impact on SEOMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 13. D e l i v e r i n g M e a s u r a b l e R e s u l t s Position Yourself as a Trusted AdvisorMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 14. D e l i v e r i n g M e a s u r a b l e R e s u l t s Provides Something Valuable to ShareMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 15. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogs and Blogging: What’s a Blog?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 16. D e l i v e r i n g M e a s u r a b l e R e s u l t s What’s a Blogging Strategy? Three Components 1. Developing Your Marketing Persona 2. Blog Purpose: a. Addressing the needs/wants/desires of your persona b. Trusted advisor c. Setting expectations 3. Optimizing your articles for search enginesMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Marketing Assessment•Inbound Marketing Process•Get More Traffic•Start Generating Leads Today•No Obligation to Buy•Bonus: How to get startedwith blogging now Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 18. D e l i v e r i n g M e a s u r a b l e R e s u l t s How to Create Great Blog ContentMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 19. D e l i v e r i n g M e a s u r a b l e R e s u l t s Answer Your Prospects QuestionsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 20. D e l i v e r i n g M e a s u r a b l e R e s u l t s Solve Your Prospects ProblemsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 21. D e l i v e r i n g M e a s u r a b l e R e s u l t s Address Your Prospects PainsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Use Headlines and Bullets To Make Your Content Easy to ReadMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 23. D e l i v e r i n g M e a s u r a b l e R e s u l t s Link to Other Relevant ContentMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 24. D e l i v e r i n g M e a s u r a b l e R e s u l t sDon’t Be Stiff!
  • 25. D e l i v e r i n g M e a s u r a b l e R e s u l t s How to Turn Visitors Into LeadsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 26. D e l i v e r i n g M e a s u r a b l e R e s u l t s Offer DevelopmentMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 27. D e l i v e r i n g M e a s u r a b l e R e s u l t s Calls to ActionMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 28. D e l i v e r i n g M e a s u r a b l e R e s u l t s Landing PagesMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 29. D e l i v e r i n g M e a s u r a b l e R e s u l t sSummary •Creating Content is the Foundation to an Inbound Marketing Campaign •You Need to Answer Your Prospects Biggest Questions •You Need to be Consistent Inbound Marketing is a process of constant improvement.Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 31. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 32. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Marketing Assessment•Inbound Marketing Process•Get More Traffic•Start Generating Leads Today•No Obligation to Buy•Bonus: How to get startedwith blogging now Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Questions?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com