Builder and Remodeler Lead Conversion

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Builders and remodelers: learn to convert more leads on your website today.

Builders and remodelers: learn to convert more leads on your website today.

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  • Bullet points for ChrisMore traffic is the answerIf you build it they will comeAny easy to find contact us page is the best way to get a lead

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  • 1. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic Jam! Why Most Remodelers Don’t Get Leads Through Their Websites Chris Amber Spencer Powell Inbound Marketing Specialist, Inbound Marketing Director, TMR Direct TMR Direct @chrisamber @spowell24 Enter questions/comments in the chat panelMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s1. Debunk Myths2. How Marketing Has Changed3. Conversion Rates (What to Expect)4. Why You’re Not Getting Leads5. How to Fix the Leads Problem6. Special Offer for Attending Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 3. D e l i v e r i n g M e a s u r a b l e R e s u l t s TMR Direct: Who?!Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 4. D e l i v e r i n g M e a s u r a b l e R e s u l t s Debunking the Myths Websites, SEO and Lead Generation … there is a methodology that actually works!Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 5. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing is Changing has changedMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traditional Marketing = OutboundMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Outbound Marketing Is BrokenMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 8. D e l i v e r i n g M e a s u r a b l e R e s u l t s So … what’s INBOUND marketing?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Gives LeverageMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 10. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Is CheaperMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 11. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 12. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 1. TrafficMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 13. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 2. The Website Should Work As a Sales ToolMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 14. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 3. ConversionMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 15. D e l i v e r i n g M e a s u r a b l e R e s u l t s Speaking of Conversion… Who likes “Free”?!?! Anyone attending this webinar who signs up for a free inbound marketing analysis will also receive a free custom call-to-action button!Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 16. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert Leads Reason #1: Website looks old • Looks outdated • Is not mobile friendly • Does not have an “open” feel • Not easy to navigateMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert Leads Reason #2: Not enough website trafficMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 18. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert LeadsReason #3:No ConversionOpportunities• No phone number• No “Contact Us”page• No CTAsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 19. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Problem: Solution: • Website looks old • Update Your Design • Not Enough Traffic • Get More Traffic • No Conversion • Add Conversion Opportunities OpportunitiesMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 20. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Update Your DesignMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 21. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Get More Traffic Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = TrafficMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogs and Blogging: What’s a Blog?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 23. D e l i v e r i n g M e a s u r a b l e R e s u l t s What’s a Blogging Strategy? Three Components 1. Developing Your Marketing Persona 2. Blog Purpose: a. Addressing the needs/wants/desires of your persona b. Trusted advisor c. Setting expectations 3. Optimizing your articles for search enginesMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 24. D e l i v e r i n g M e a s u r a b l e R e s u l t sOptimizing yourarticles for searchengines Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 25. D e l i v e r i n g M e a s u r a b l e R e s u l t sSearch Engine Optimization Page Title URL H1 TagMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 26. D e l i v e r i n g M e a s u r a b l e R e s u l t sSocial Media WebsiteMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 27. D e l i v e r i n g M e a s u r a b l e R e s u l t sSocial MediaMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 28. D e l i v e r i n g M e a s u r a b l e R e s u l t sThe Result 719.636.1303 | www.TMRdirect.com
  • 29. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling OffersMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling OffersMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 31. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Convert with Landing PagesMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 32. D e l i v e r i n g M e a s u r a b l e R e s u l t sSummary •Update You Design •Get More Traffic •Convert More Leads Inbound Marketing is a process of constant improvement.Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 34. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 35. D e l i v e r i n g M e a s u r a b l e R e s u l t s Free Website Analysis Open Chat Panel and Click the LinkMarketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 36. D e l i v e r i n g M e a s u r a b l e R e s u l t s Questions?Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com