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Link Building Management

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Link Building Management presented at Internet Briefing by Joe Spencer – June 4, 2013

Link Building Management presented at Internet Briefing by Joe Spencer – June 4, 2013

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  • 1. Link Building Management Joe Spencer Spencer e-Strategies
  • 2. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 2 Introduction to Link Building
  • 3. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 3 Link Building? What does Link Building Mean? Link building is the process of creating backlinks for your website. What are Backlinks? Backlinks are links directed to your website (Destination Website or Targeted Pages) from other websites (Source Websites).
  • 4. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 4 What is a link? Links or Hyperlinks are HTML codes for linking internal or external web pages. <a href=”http://www.website.com/” title=”Keyword”>Anchor Text</a>
  • 5. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 5 What is a Anchor Text? Anchor Text, link label or link text that is visible and clickable keyword text used in a hyperlink. <a href=”http://www.website.com/” title=”Keyword”>Anchor Text</a>
  • 6. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 6 Why are Backlinks Important? The number of Backlinks to a website is an indication of the popularity of that website. Backlinks are important for SEO because most search engines give credit to websites that have a high volume of quality Backlinks.
  • 7. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 7 Do Backlinks Work? http://www.google.com/search?q=click+here Google this Keyword Phrase: “Click Here” Do you notice that “click here” in not written in the content or meta tags of the page? This page has a large volume of Backlinks with “click here” Anchor Texts.
  • 8. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 8 Type of Links
  • 9. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 9 One Way Links Backlinks from a external or source website.
  • 10. A few quality reciprocal links are ok but don’t create too many. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 10 Reciprocal Links Exchanged backlinks between two websites.
  • 11. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 11 Web Directory Links A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A few web directory links are ok but don’t create too many. Publish links on only well ranking web directories.
  • 12. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 12 Local Directory Links Local Directories are websites which publish local business information. Publish links on only well ranking Local Directories.
  • 13. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 13 Wiki Article Links A wiki website allows users to add, modify, or delete articles as a community. Publish unique articles for each wiki website.
  • 14. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 14 Press Release Directories Links Publish your press release article to only one directory. Press Release Directories is a website which allows their members to publish company and industry news articles.
  • 15. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 15 Article Directory Links An Article Directory is a website with collections of articles written about different subjects. Publish unique articles for each Article Directory.
  • 16. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 16 Blog Article Links A Blog is a web log which publishes articles for discussion through user comments. Publish unique articles for each blog.
  • 17. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 17 Blog Roll Links A Blog Roll is a list of other blogs that a blog recommends by providing links to them in their sidebar. Be sure the links are nofollowed and not site-wide.
  • 18. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 18 Site Wide Links Site Wide Links are links which are published on every page of a website, often located in the Footer. It is not recommend to use Site Wide Links. Make sure the links are nofollowed.
  • 19. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 19 Advertorials A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article. http://www.youtube.com/watch?v=1SmlsfSqmOw Use nofollow tags.
  • 20. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 20 Blog Comment Links Blogs often allow users to publish comments and links about their articles. Publish comments only on quality and related blog articles.
  • 21. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 21 Infographic Links Infographics are graphic representations of data intended to present complex information quickly and clearly. Publish links on only well ranking Local Directories.
  • 22. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 22 Social Signals - The New Backlinks 2.0 Social Signals measure the actively of social network linking. Search engines do calculate social signals as search ranking factors.
  • 23. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 23 Basic Social Signal Factors • Amount of Conversations • Activity • Number of Followers/Fans • Amount of Shares, Likes, Pluses, Retweets and ect. • Amount of Comments • Amount of Followers/Friends • Click through Rate (CTR)
  • 24. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 24 Google Penalties The Google Penguin Updates Penalizes Link Schemes
  • 25. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 25 Google Link Schemes The following are examples of link schemes which can negatively impact a site's ranking in search results: • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link. • Excessive link exchanging ("Link to me and I'll link to you"). • Linking to web spammers or unrelated sites with the intent to manipulate PageRank. • Building partner pages exclusively for the sake of cross-linking. • Using automated programs or services to create links to your site. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
  • 26. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 26 Google Unnatural Links Email Warning Google Sends Email Alerts Concerning Unnatural Links
  • 27. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 27 Google Reconsideration Request • Only submit a Reconsideration Request if you have received the Unnatural Link Warning. • Remove all unnatural links before submitting the request. • Submit a Disavow Request to manage any links you are unable to remove. • In your request you need to prove that you’ve done everything in your power to remove unnatural links. • Include examples of removal requests, email followups, screenshots, and a list of the links that have been removed. • Keep in mind that Google manually reviews your website and link profile when making their reconsideration. https://www.google.com/webmasters/tools/reconsideration
  • 28. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 28 Google Webmaster Tools - Links to Your Website Reports
  • 29. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 29 Link Disavow Requests • Google’s and Bing’s Disavow Link Request is a way of indicating that you want them to ignore links to your website. • Within 7 to 14 days you will start seeing keyword position movement. http://www.youtube.com/watch?v=393nmCYFRtA https://www.google.com/webmasters/tools/disavow-links-main?pli=1 http://www.bing.com/webmaster/help/how-to-disavow-links-0c56a26f
  • 30. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 30 Negative SEO The action of Negative SEO is to cause a website to drop in positions or be penalized in search engines by creating a high volume of Unnatural Links. This is more common that Google admits. The only protection is to monitor your backlinks. http://www.youtube.com/watch?v=HWJUU-g5U_I
  • 31. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 31 Google Penguin Link Building Strategy • Create Social Signals for your Targeted Pages and Source Pages • Create a Diverse Link Profile • Diverse Brand vs Commercial Anchor Texts - Exact Match Anchor Text: “targeted keywords” - Naked URLs: “http://www.yoursite.com” - Brand Anchor Text: “domain name” - Brand-Keyword: “domain name + keyword” - Generic Anchor Text: “click here” “more information” • Diverse Destination Pages - Homepage - Category Pages - Product or Article Pages • Monitor Backlinks Regularly • Submit Disavow Requests when Unnatural Links Appear
  • 32. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 32 Link Building Monitoring Tools • Sistrix - http://www.sistrix.de • SEMRush - http://www.semrush.com • Ahrefs - http://ahrefs.com • SEOmoz - http://moz.com • Majestic - http://www.majesticseo.com
  • 33. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 33 Questions about Link Building?
  • 34. Link Building Management - Internet Briefing – Joe SpencerJune 4, 2013 34 Spencer e-Strategies Joe Spencer SEO Consultant Spencer e-Strategies Phone: +41-(0)78-696-0202 Fax: +41-(0)43-430-2185 Email: joe@spencerestrategies.com Skype: spencer-estrategies Website: http://www.spencerestrategies.com LinkedIn: http://www.linkedin.com/in/joespencer Xing: http://www.xing.com/profile/Joe_Spencer SEM Strategy Workshop - September 10 & 11, 2013 http://www.semstrategyworkshop.com

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