Recruitment through Social Media

HR and Social Media 0 HR and Social Media

55% of HR professionals rate word of mouth as the best source of candidates HRNext ‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’ Taleo 1 HR and Social Media

The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m 2 HR and Social Media Source: UM Wave 3

Social Media Imagery Blogging Micro Video blogging Podcasting RSS Forums Widgets Chat Networks 3 HR and Social Media

Social Media 62% 47.4% read post 29.0% write 77.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader 4 HR and Social Media

45% of employers screen Social Media sites 5 HR and Social Media source: careerbuilder.com 2009

reported they found content on social media that caused them not to hire the candidate 6 HR and Social Media source: careerbuilder.com 2009

November 2009

Spot the new trend Daemon Group 8 HR and Social Media March 2010 8

Do you use social media to support recruitment? 77% 78% 78% 79% 79% 80% 80% 81% 2008 2009 1. Jobvite Inc, 2008 and 2009 9 HR and Social Media

Which social media sites does your organisation use? 2008 % 2009 % 1 Linkedin 80% Linkedin 95% 2 Facebook 36% Facebook 58% 3 Jobster 17% Twitter 42% 4 MySpace 13% MySpace 11% 5 Ning 6% Ning 10% 6 Second Life 1% 10 HR and Social Media

What does your organisation use social media for? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% To make new contacts To promote open jobs To headhunt To look for passive candidates Other Source hard to find skills 2008 2009 Source, Jobvites Inc, 2008 and 2009 11 HR and Social Media

Type of candidates attracted through social media 60 50 40 30 20 10 0 1% Mid Manager Senior Manager Entry level Executive C level Source, Jobvites Inc, 2009 12 HR and Social Media

Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to spend less in FY10 80 60 70 50 60 40 50 40 30 30 20 20 10 10 0 0 ia ia ds ds te te ed ed si si ar ar s s lM lM bo bo er er e e cia cia b b ar ar Jo Jo So So C C Source, Jobvites Inc, 2009 13 HR and Social Media

Has your organisation hired an applicant through social media? Don't know 12% No 22% Yes 66% Source, Jobvites Inc, 2009 14 HR and Social Media

Normal distribution of adoption 15 HR and Social Media

Early adoption 16 HR and Social Media

1 million members in Australia 17 HR and Social Media

18 HR and Social Media

The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world. 19 HR and Social Media

4 1 2 1 12 1 7 13 70 24 24 HR and Social Media

72.8% of internet users read blogs and globally one new blog is created every second of every day 28 HR and Social Media

“My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.” 32 HR and Social Media

Internal communications 35 HR and Social Media

What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services 36 HR and Social Media

Social Media Engagement strategy 37 HR and Social Media

Social Media engagement model 38 HR and Social Media

Controlled REC AD Monologue Dialogue 39 HR and Social Media Uncontrolled

Controlled REC AD Monologue Dialogue WORD OF MOUTH 40 HR and Social Media Uncontrolled

Controlled REC AD Monologue Dialogue SOCIAL MEDIA 41 HR and Social Media Uncontrolled

Exclusive offer Find out where you stand • What’s being said about working for your organisation – By whom; – Where; and – In what volume? • How positive or negative is the sentiment? • Is your HR social media footprint adding value to your HR strategies? 43 HR and Social Media

follow us @daemonwithin 45 HR and Social Media

Recruitment through Social Media

by Richard Spencer on Apr 29, 2010

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