Social advertising (now defunct) 24www.twosocial.com
Social advertising (now defunct) 25www.twosocial.com
So what next?• New content aggregation • Daniel Roth, Digital Editor, Fortune• Job application plugin • ‘Apply with LinkedIn’ button added to corporate careers sites• Acquisitions? • Yammer • Socialware • Viadeo • Slideshare• Customer Relationship Management? • 100 million names and numbers • Biggest professional database in the world 26www.twosocial.com
SummaryAs an individual• Complete 100% of your Profile• Use the LinkedIn Integrated Apps• Network • LinkedIn is all about the Connections• Join Groups • Get involved and add value• Follow organisations you are interested inAs an organisation• Create and manage Company Page• Consider whether a Group would add value and how?• Follow individual guidelines in reverse! 27www.twosocial.com
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