The year that was 2004• John Howard beats Mark Latham to be re-elected as Prime Minister• George W Bush wins his second term as President in a landslide victory• Roger Federer becomes world #1 for the first time• Athens hosts the Summer Olympic Games• The Indonesian tsunami kills over 200,000 people across Asia• Port Adelaide wins its first Premiership• Boston Red Sox end the Curse of the Bambino and win the World Series• Facebook is founded at Stanford University
1.3 billion 312 million 1.2 billion 800 millionSource: Facebook
1 in every 9 people in the world has a Facebook account
During this 45 minute presentation … … on Facebook …• 2,250,000 links will be shared;• 3,339,000 events invites will be sent out;• 3,570,750 wall posts will be made;• 4,164,750 status updates will be posted;• 4,437,000 friend invites will be accepted;• 6,111,000 photos will be uploaded; and• 22,968,000 comments will be posted.
Australia on Facebook• 10,659,580 Australian’s with Facebook accounts• 50.13% of the total population• 62.58% of regular Australian internet users• Only 0.15% lower penetration than the US Source: Socialbakers.com
Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
Australian Facebook users by Generation 51% 20% 17% 12% Source: Socialbakers.com
Largest branded Facebook Pages Brand Page Likes1 Coca Cola 35,826,4122 Disney 29,392,2063 Starbucks 26,033,4494 Oreo 23,396,5525 Red Bull 23,108,7556 Converse All Star 20,952,4627 Converse 20,589,8208 Skittles 19,536,4389 PlayStation 17,922,60110 iTunes 17,532,955 Source: Socialbakers.com
AverageFacebook CTR 0.04%Facebook CPC $0.63Click to connection rate 24.7%
Hot Spots in Social Recruiting•Facebook; Twitter; LinkedIn•Mobile Recruiting; mobile optimised websites•Blogging; candidate relationship development•Talent Pool Development
Latest Stats.....91% of employers use social media to screen candidates
Latest Stats.....40% of workers looking for a new job will research on Facebook first
Case Study: IT Sector• Reactive recruitment not working, tooexpensive: job boards, recruiters• Requirement: a significant no. of new hires• Technical; phone based, call centre• Single source solution: Facebook Page
Case Study: IT Sector – Campaign Outcome• 4 week initial campaign, which was completed in 2 weeks• Significant volume of applications and a high %age of new hires• Feedback from existing staff: positive impact on culture• New pool of prospective talent willing to engage• Reduced cost-per-hire
Internet browsing via mobile booms 52% 2010 29% 2009 34Source Nielsen Australia Onlinewww.twosocial.com
19% of online Australian households predicted to own an Apple iPad by December 2012Source Nielsen Australia Onlinewww.twosocial.com
Business use of FacebookUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your IPUse Social Media to sell your services
Approach Facebook strategically Do nothing is a perfectly valid strategic option Just be sure it is strategic not lazy!
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