0
…do you have to Like it?
The year that was 2004•   John Howard beats Mark Latham to be re-elected as Prime Minister•   George W Bush wins his secon...
1.3 billion     312 million                                 1.2 billion                   800 millionSource: Facebook
1 in every 9 people in the world    has a Facebook account
During this 45 minute presentation …    … on Facebook …•   2,250,000 links will be shared;•   3,339,000 events invites wil...
Australia on Facebook• 10,659,580 Australian’s with Facebook accounts• 50.13% of the total population• 62.58% of regular A...
Australian Facebook users by age demographic                              25%   26%                                       ...
Australian Facebook users by Generation                               51%                                                2...
Largest branded Facebook Pages                 Brand               Page Likes1                Coca Cola           35,826,4...
AverageFacebook CTR                 0.04%Facebook CPC                 $0.63Click to connection rate     24.7%
Facebook Pages
Facebook Apps
Facebook Groups
Facebook PlacesFacebook - Do I really need to like it?
Facebook DealsFacebook - Do I really need to like it?
Facebook Events
Brands Aussies are passionate about Total Australian brands on Facebook. Number of Facebook Likes on Page         1       ...
Salesforce on Facebook
Salesforce on Facebook
Organisational Value Chain                             27
Hot Spots in Social Recruiting•Facebook; Twitter; LinkedIn•Mobile Recruiting; mobile optimised websites•Blogging; candidat...
Latest Stats.....91% of employers use social media to screen candidates
Latest Stats.....40% of workers looking for a new job will research on Facebook first
Case Study: IT Sector• Reactive recruitment not working, tooexpensive: job boards, recruiters• Requirement: a significant ...
Case Study: IT Sector – Campaign Outcome•   4 week initial campaign, which was completed in 2 weeks•   Significant volume ...
Internet browsing via mobile booms                                     52%                                      2010      ...
19% of online Australian households                     predicted to own an Apple iPad by                              Dec...
Business use of FacebookUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contact...
Approach Facebook strategically  Do nothing is a perfectly    valid strategic option                  Just be sure it is s...
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
Facebook Do you have to Like it?
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Facebook Do you have to Like it?

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How to use Facebook to market your organisation. How to create a strategic approach to ROI using Facebook.

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Transcript of "Facebook Do you have to Like it?"

  1. 1. …do you have to Like it?
  2. 2. The year that was 2004• John Howard beats Mark Latham to be re-elected as Prime Minister• George W Bush wins his second term as President in a landslide victory• Roger Federer becomes world #1 for the first time• Athens hosts the Summer Olympic Games• The Indonesian tsunami kills over 200,000 people across Asia• Port Adelaide wins its first Premiership• Boston Red Sox end the Curse of the Bambino and win the World Series• Facebook is founded at Stanford University
  3. 3. 1.3 billion 312 million 1.2 billion 800 millionSource: Facebook
  4. 4. 1 in every 9 people in the world has a Facebook account
  5. 5. During this 45 minute presentation … … on Facebook …• 2,250,000 links will be shared;• 3,339,000 events invites will be sent out;• 3,570,750 wall posts will be made;• 4,164,750 status updates will be posted;• 4,437,000 friend invites will be accepted;• 6,111,000 photos will be uploaded; and• 22,968,000 comments will be posted.
  6. 6. Australia on Facebook• 10,659,580 Australian’s with Facebook accounts• 50.13% of the total population• 62.58% of regular Australian internet users• Only 0.15% lower penetration than the US Source: Socialbakers.com
  7. 7. Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
  8. 8. Australian Facebook users by Generation 51% 20% 17% 12% Source: Socialbakers.com
  9. 9. Largest branded Facebook Pages Brand Page Likes1 Coca Cola 35,826,4122 Disney 29,392,2063 Starbucks 26,033,4494 Oreo 23,396,5525 Red Bull 23,108,7556 Converse All Star 20,952,4627 Converse 20,589,8208 Skittles 19,536,4389 PlayStation 17,922,60110 iTunes 17,532,955 Source: Socialbakers.com
  10. 10. AverageFacebook CTR 0.04%Facebook CPC $0.63Click to connection rate 24.7%
  11. 11. Facebook Pages
  12. 12. Facebook Apps
  13. 13. Facebook Groups
  14. 14. Facebook PlacesFacebook - Do I really need to like it?
  15. 15. Facebook DealsFacebook - Do I really need to like it?
  16. 16. Facebook Events
  17. 17. Brands Aussies are passionate about Total Australian brands on Facebook. Number of Facebook Likes on Page 1 1,277,675 2 1,137,485 3 907,723 4 634,223 5 594,802Source: Socialbakers.com
  18. 18. Salesforce on Facebook
  19. 19. Salesforce on Facebook
  20. 20. Organisational Value Chain 27
  21. 21. Hot Spots in Social Recruiting•Facebook; Twitter; LinkedIn•Mobile Recruiting; mobile optimised websites•Blogging; candidate relationship development•Talent Pool Development
  22. 22. Latest Stats.....91% of employers use social media to screen candidates
  23. 23. Latest Stats.....40% of workers looking for a new job will research on Facebook first
  24. 24. Case Study: IT Sector• Reactive recruitment not working, tooexpensive: job boards, recruiters• Requirement: a significant no. of new hires• Technical; phone based, call centre• Single source solution: Facebook Page
  25. 25. Case Study: IT Sector – Campaign Outcome• 4 week initial campaign, which was completed in 2 weeks• Significant volume of applications and a high %age of new hires• Feedback from existing staff: positive impact on culture• New pool of prospective talent willing to engage• Reduced cost-per-hire
  26. 26. Internet browsing via mobile booms 52% 2010 29% 2009 34Source Nielsen Australia Onlinewww.twosocial.com
  27. 27. 19% of online Australian households predicted to own an Apple iPad by December 2012Source Nielsen Australia Onlinewww.twosocial.com
  28. 28. Business use of FacebookUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your IPUse Social Media to sell your services
  29. 29. Approach Facebook strategically Do nothing is a perfectly valid strategic option Just be sure it is strategic not lazy!
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