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b2b use of social media
 

b2b use of social media

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Strategic approaches to business to business use of social media as a channel to drive revenue or manage costs.

Strategic approaches to business to business use of social media as a channel to drive revenue or manage costs.

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    b2b use of social media b2b use of social media Presentation Transcript

    • Business to Business use of Social MediaJuly 2011
    • Insert footer (View > Header & Footer) 37/6/2011
    • Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 81.1% belong 7UM Wave 4 and 5
    • b2c creates greater levels of engagement than b2b communication 8
    • Early adoption© Daemon Group 2008www.daemondigital.com
    • Standard extended lifecycle© Daemon Group 2008www.daemondigital.com
    • © Daemon Group 2008www.daemondigital.com
    • © Daemon Group 2008www.daemondigital.com
    • b2b use of Social MediaUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your IPUse Social Media to sell your servicesInsert footer (View > Header & Footer) 137/6/2011
    • Organisational Value Chain 14
    • © Daemon Group 2008www.daemondigital.com
    • Insert footer (View > Header & Footer) 167/6/2011
    • Insert footer (View > Header & Footer) 177/6/2011
    • Linkedin Globally 100,000,000 registered members
    • Linkedin in Australia 2,000,000 professional members
    • Real Life Likes through RFID 22
    • Organisational Value Chain 23
    • 45% of employers screen Social Media sites © Daemon Group 2008 www.daemondigital.comsource: careerbuilder.com 2009
    • 35% reported they found content on social media that caused them not to hire the candidate © Daemon Group 2008 www.daemondigital.comsource: careerbuilder.com 2009
    • Does your company use Social Media to recruit? 26 Source: Jobvite 2010
    • Which social platforms does your company use? 27 Source: Jobvite 2010
    • Have you successfully hired through a Social Media application? 58% 28 Source: Jobvite 2010
    • Organisational Value Chain 29
    • Insert footer (View > Header & Footer) 307/6/2011
    • Insert footer (View > Header & Footer) 317/6/2011
    • Social Media engagement© Daemon Group 2008www.daemondigital.com
    • Social Media engagement model© Daemon Group 2008www.daemondigital.com
    • Controlled ADVERTISING Monologue Dialogue© Daemon Group 2008www.daemondigital.com Uncontrolled
    • Controlled ADVERTISING Monologue Dialogue WORD OF MOUTH© Daemon Group 2008www.daemondigital.com Uncontrolled
    • 36