Business to Business use of Social MediaJuly 2011
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Social Media                                                     62%                                    47.4%           re...
b2c creates greater levels of engagement than b2b communication                                                           ...
Early adoption© Daemon Group 2008www.daemondigital.com
Standard extended lifecycle© Daemon Group 2008www.daemondigital.com
© Daemon Group 2008www.daemondigital.com
© Daemon Group 2008www.daemondigital.com
b2b use of Social MediaUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contacts...
Organisational Value Chain                             14
© Daemon Group 2008www.daemondigital.com
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Linkedin Globally    100,000,000                    registered members
Linkedin in Australia           2,000,000                 professional members
Real Life Likes through RFID                               22
Organisational Value Chain                             23
45% of employers screen   Social Media sites        © Daemon Group 2008        www.daemondigital.comsource: careerbuilder....
35%                                 reported they found content on social media that                                      ...
Does your company use Social Media to recruit?                                                 26  Source: Jobvite 2010
Which social platforms does your company use?                                                27  Source: Jobvite 2010
Have you successfully hired through a Social Media application?                         58%                               ...
Organisational Value Chain                             29
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Social Media engagement© Daemon Group 2008www.daemondigital.com
Social Media engagement model© Daemon Group 2008www.daemondigital.com
Controlled                          ADVERTISING                        Monologue                    Dialogue© Daemon Group...
Controlled                          ADVERTISING                        Monologue                     Dialogue             ...
36
b2b use of social media
b2b use of social media
b2b use of social media
b2b use of social media
b2b use of social media
b2b use of social media
b2b use of social media
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b2b use of social media

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Strategic approaches to business to business use of social media as a channel to drive revenue or manage costs.

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b2b use of social media

  1. 1. Business to Business use of Social MediaJuly 2011
  2. 2. Insert footer (View > Header & Footer) 37/6/2011
  3. 3. Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 81.1% belong 7UM Wave 4 and 5
  4. 4. b2c creates greater levels of engagement than b2b communication 8
  5. 5. Early adoption© Daemon Group 2008www.daemondigital.com
  6. 6. Standard extended lifecycle© Daemon Group 2008www.daemondigital.com
  7. 7. © Daemon Group 2008www.daemondigital.com
  8. 8. © Daemon Group 2008www.daemondigital.com
  9. 9. b2b use of Social MediaUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your IPUse Social Media to sell your servicesInsert footer (View > Header & Footer) 137/6/2011
  10. 10. Organisational Value Chain 14
  11. 11. © Daemon Group 2008www.daemondigital.com
  12. 12. Insert footer (View > Header & Footer) 167/6/2011
  13. 13. Insert footer (View > Header & Footer) 177/6/2011
  14. 14. Linkedin Globally 100,000,000 registered members
  15. 15. Linkedin in Australia 2,000,000 professional members
  16. 16. Real Life Likes through RFID 22
  17. 17. Organisational Value Chain 23
  18. 18. 45% of employers screen Social Media sites © Daemon Group 2008 www.daemondigital.comsource: careerbuilder.com 2009
  19. 19. 35% reported they found content on social media that caused them not to hire the candidate © Daemon Group 2008 www.daemondigital.comsource: careerbuilder.com 2009
  20. 20. Does your company use Social Media to recruit? 26 Source: Jobvite 2010
  21. 21. Which social platforms does your company use? 27 Source: Jobvite 2010
  22. 22. Have you successfully hired through a Social Media application? 58% 28 Source: Jobvite 2010
  23. 23. Organisational Value Chain 29
  24. 24. Insert footer (View > Header & Footer) 307/6/2011
  25. 25. Insert footer (View > Header & Footer) 317/6/2011
  26. 26. Social Media engagement© Daemon Group 2008www.daemondigital.com
  27. 27. Social Media engagement model© Daemon Group 2008www.daemondigital.com
  28. 28. Controlled ADVERTISING Monologue Dialogue© Daemon Group 2008www.daemondigital.com Uncontrolled
  29. 29. Controlled ADVERTISING Monologue Dialogue WORD OF MOUTH© Daemon Group 2008www.daemondigital.com Uncontrolled
  30. 30. 36

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