SPEGCS Digital Energy Study Group - Social Networking
<ul><li>A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. </li></ul><ul><li>Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. </li></ul>
<ul><li>Measure – gather evidence of how many and who you are reaching </li></ul><ul><li>Listen before you act – there is no “build it and they will come” mentality here </li></ul><ul><li>Let people be the brand – connect with your audience (internally or externally) </li></ul>
<ul><li>Who runs your community? – need to have a community manager (accountability) </li></ul><ul><li>Content it king – get your executives to “buy in” and contribute; use the wiki for meeting notes </li></ul><ul><li>Stay the course and invest – if necessary, consider monetization of the effort </li></ul>
<ul><li>Encourage adoption – everyone should know how they can participate </li></ul><ul><li>Pixels vs pennies – use badges, awards, other recognition vectors </li></ul><ul><li>Close the loop – make sure you act on feedback </li></ul>
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