Speed Thinking Case Studies

Case Study 1: Gold’n Plump Chicken (USA) Timing : Aug 09 Application : Development of new Growth Opportunities Challenge : To create a range of big, new growth opportunities the leadership team could feed into their next 12 month strategic planning cycle Design : Identified and presented the key ‘vital signs’. Speed Thinking was applied to each of these throughout a one day workshop. Results: - Development of nine growth opportunities - At least three are being evaluated for inclusion in the next planning cycle ‘ Thank you for coming half way around the world to help the Gold'n Plump managers Speed Think. I have noticed they are already adding your techniques to the agenda's of a few upcoming meetings. ’ Paul Helgeson, Sustainability Manager.

Case Study 2 : McPhersons Consumer Products Timing : July 09 Application : Innovation and Marketing Two Day Planning Workshop Challenge : To develop a new vision for the business and a range of big new product ideas and give participants (senior managers and marketing) a new set of creative thinking tools Design : Planned and facilitated the two day workshop using a number of ‘outside in’ and ‘inside out’ speed tools e.g. Mindset Box, Competitive Insight, Power of Three. Results: - New company vision and a few key BHAG’s developed - Expanded awareness of Competitive Space - Created a range of breakthrough new product concepts including a solar powered BB-Q. - Development of new creative and speed thinking skills and tools

Case Study 3: Qantas Timing : Feb - Dec 09 Application : Customer Service Challenge : To help Qantas to become the number one, premium airline in the world. Design : To achieve this lofty ambition, a Speed Thinking ‘Skill Bite’ was designed as an integral part of a One-Day, Exceptional Service program for 18,000 customer facing staff. Results: - Best customer service rankings since 2003. - 17% improvement in thinking speed (self-scored) - Increased confidence in decision-making in service situations ‘ I am so pleased with this session, not only are you getting tangible results, but the word out there is really positive. People are signing up to the session before they have their lunch – a major achievement in our world’. Lisa Kavanagh, Manager, Learning and Development, Customer Experience Delivery, Qantas Airways.