How Great Organizations Think Differently PRESENTED BY: Sumit Malhotra
What are great organizations?? Shared vision/goals & core values. Game changing breakthrough leaders. Right Business models consisting of: Innovation. Customer focus. Flexibility HR & reduce happiness gap Paradigm shifts in business networking. Exploit oppurtunities. Technology. Corporate responsibility.
Role of today’s breakthrough leadersInformation & data - AdhyapakKnowledge - UpadhayaSkill - AcharyaInsight - PanditForesight - VisionaryWisdom - Guru
Leaders think PVRSCCLLP - Person (Who)V - Core ValuesR - Role for each person & teamS - Situational AnalysisC - Context derived from the situationC - Consequences of actionL - LogicL - LuckLeaders consider talents of individuals, teams & multipleintelligence for effectiveness of results.Leaders do right things. Leaders invite people to meet sharedvision with commitment, passion & drive by demonstratingthrough their own example.
ConnectivityOrkut: The original owner created it to search the whereabouts of his girl friend whose name did not figure in fatality list of train accident. Google bought this site for approx one billion dollars. Connectivity breeds “Networking” & helps in doing more work in less time.
Benchmarking: Jack Welch says that to be a great company you should be either No. 1 or No. 2 in your business.Just in Time: Make efforts to follow the Toyota model of managing logistics & inventories.
Collaborating Gold Corp., Canada decided to go for open ended transparency on web on finding gold from Company’s dilapidated mines. Their Implementation completely changed the scenario of Gold Corp. which was down to $100 million company became a $9 billion turnover per annum company in 5 years time. IBM & Linux (open system) – Example of Peering & transparency, self empowerment of individuals & customers by principle of self organizing.
Competition Insight Installed vending machines all over since then Coke has always been No.1. Pepsi modify their product to gain advantage. Compete against situation, not against rival.
Respect for dissident’s ViewsMr. Tadashi Kume & Mr. Soichiro Honda Encourage views from talented but loyal & committed people who stand by the organizational values. Example: Mr. Tadashi Kume, Who defied Mr. Soichiro Honda – Honda CEO & later on him self became a CEO.
Technology Synergy & LearningTechnological Synergy: Synergy by combining technologies like Cell, TV, Audio, Print & Internet together.Learning: All great companies have their own learning institutions like Universities.
Making non-customers as customers Nirma’s detergent powder story, which took Hindustan Lever by surprise, CMD, Nirma, Karsan Bhai identified the need of lower middle class house wives to use powder for washing clothes, which was earlier used by higher income group for washing utensils. Think customer focus, make customer a prosumer.
Marketing Idea A Brazilian toilet paper company whose sale was stagnant, benefited by printing comics on toilet paper since they found out that Brazilian are found of reading comics while sitting on a toilet seat. Think Different & Do Different
Infusing Dynamic Culture & HabitsStar-Buck capitalized on laziness of people who did not wantto make their own coffee & paid $5 per cup of readymadecoffee.
Thinking of great entrepreneurs encouraged to be more of who they already were. Never pass the buck… “Everything you’ve ever wanted is on the other side of fear.” Make very few promises Remember you are on stage Don’t over promote people. helping people feel unique.
360˚ communication at all levels , People environment in great companies Informal atmosphere Concern for people Large responsibilities Meaningful roles Ownership Personal development No politics Learnability as a prime trait Pay attention to difference between – ‘I think so’, to ‘I know so’.
Vision beyond Profits Merck: We try to remember medicine is for patient. It is not for the profits. Tata Steel: We also make steel. Navigate shared vision through a culture based on well defined thinking habits. Like do more with less effort, innovations & ethics etc. Reliance: Launch of bij. provide education in schools & university in Maharashtra. ITC: Aimed at developing a customer-focused, high-performance organization which creates value for all its stakeholders: Core values are: - Trusteeship, Customer Focus, Respect For People, Excellence, Innovation, Nation Orientation
Game Changing – See different & be different APPLE : CEO’s contribution. TATA : smooth and steady. RELIANCE : aggressive and risky. from vimal garments to reliance industry. FUTURE GROUP : sone ki chidiya GOOGLE : employee oriented
Reactions to changing environment Dynamic : adjusting rapidly to changing business conditions. Collaborative : bringing together resources. Connected : regardless of time, distance and organization silos.
Resolutions taken by managers Spend more time on not to do list. Essential first, email second. Resolve to find your purpose. Resolve to support a cause.
The fight today is not between products but between Business Models