European Sharing Economy Coalition


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The Coalition’s purpose is to bring together the most active organisations at European level and make the case for European policies that place a much greater emphasis on sharing and collaboration, as the driving force behind a more prosperous, sustainable and competitive European economy.

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European Sharing Economy Coalition

  2. 2. Vision
  3. 3. Official Launch  25th September 2013 at a Public Hearing in the European Economic and Social Committee (EESC) - hosted by the Rapporteur of the Collaborative Consumption Opinion of the EESC.  The launch of the Coalition followed an invitation from the European Commission to discuss the importance of tackling the Sharing Economy model for the European Union.
  4. 4. Mission Statement  First multi-stakeholder European network to raise a united voice around the Sharing Economy  Lay the necessary policy framework conditions and enabling environment at EU level to mature policies, markets and sectors for the Sharing Economy to become mainstream  Focus on readily available solutions and best practice examples
  5. 5. Objectives
  6. 6. The European Sharing Economy Coalition The Coalition promotes and monitors progress towards European and national policy that:  Mainstream the Sharing Economy By campaigning to raise awareness, improve visibility and build capacity of community and policy leaders.  Sustain the Sharing Economy By advocating for fair and sensible regulations, ensuring the Sharing Economy becomes a political priority at European level.  Scale Up the Sharing Economy By promoting leadership and best practice exchange, aiming towards scalability and transferability in the EU.  Invest in the Sharing Economy By raising EU funding to kick start relevant pilot projects and platforms all over Europe, above all in cities. MA S S IVE
  7. 7. MAINSTREAM (Through Awareness Raising)  To utilise social media, public relations and marketing to build the foundation for public support that the Sharing Economy is good for the EU, for businesses and for consumers.  To change consumer habits and cultural barriers, scaling up the Sharing Economy from young people and urban areas to a viable alternative for everyone in Europe.  To commission studies, market research, surveys and interviews on the Sharing Economy in the EU.
  8. 8. SUSTAIN (Through Advocacy)  To organise public debates and bilateral meetings with key European, national and other decision makers in the EU, tailoring to them the key messages of the Sharing Economy.  To track and influence EU and Member States policies with a potential impact on sharing business models and recommend appropriate actions.  To draft position papers, participate in EU Commission consultations, write petitions and open letters to the European Parliament, submit policy recommendations, legislative amendments and take a seat in relevant EU platforms.  To assist in the ongoing implementation of EU Commission thematic strategies and initiatives addressing the Sharing Economy.
  9. 9. SCALE UP (ThroughTransferability)  To unite and organise the community of Sharing Economy consumers, providers and cooperatives in Europe in cooperation with existing national platforms.  To provide a forum for collective knowledge exchange and foster cooperation between Sharing Economy practitioners in different sectors.  To facilitate the transferability and scalability of best practice solutions on the Sharing Economy among EU Member States.
  10. 10. INVEST (Through EU Fund Raising)  To kick start pilot initiatives, participate in relevant projects and explore EU funding opportunities for promoters of the Sharing Economy.  To assist the EU Commission to design appropriate funding lines for the Sharing Economy under the new EU Multiannual Financial Framework Program 2014-2020.  To set up public/private partnerships between Sharing Economy platforms and local governments.
  11. 11. Structure
  12. 12. Decision Making and Monitoring  A Steering Committee will provide leadership and guide long-term goals and the strategies to achieve them.  The Steering Committee defines the Coalition strategic priorities and drives its main activities according to a yearly activity plan.  A monitoring system will evaluate progress and keep activities on track.  Decisions of the Coalition will be made by consensus and will be presented as such to the EU decision makers in various key fora to obtain political support and inform policy priorities.
  13. 13. Membership  Open platform to bring together companies, NGOs, academia, local authorities and consumer groups, equally driving an ambitious agenda.  Each member:  Defines an individual voluntary commitment,  Endorses the Coalition Manifesto,  Chooses from the yearly activity plan the activities where it can contribute best.  Members will benefit from a platform for aligning efforts and project groundwork with other partners in the sector, both private and public, driving demand for Sharing Economy products and services.
  14. 14. Business Model  Freemium business model  Poised to obtain EU funding to implement relevant projects and finance its operations  In kind contributions from members/partners to build up the internal resources of the Coalition  More formal collaborations among members will be established once there will be an opportunity to kick start specific joint activities [A draft 2014 Activity Plan is available at request]
  15. 15. Consulting Services 1. Public Policies  Training on capacity building  Supplying policy recommendations  Informing on key regulatory issues  Advising on local programs 2. Market Developments  Performing research studies, data collection and surveys  Designing EU funding pilot projects  Carrying out interactive workshops  Positioning new sharing economy brands  Testing prototype approaches on business models 3. Systemic Innovation  Shaping content and key messages  Delivering speeches  Establishing online platforms and offline alliances  Compiling mapping of best practices and benchmarks  Advising on potential partnerships
  16. 16. EU Policies
  17. 17. The EU and the Sharing Economy Some common goals: 1. Increase resource efficiency 2. Create jobs and prosperity 3. Build community participation 4. Advance social innovation Great opportunity to combine efforts around joint priorities and mainstream a stronger, more resilient Europe in view of meeting the EU2020 objectives.
  18. 18. The EU 2020 Strategy and the Sharing Economy “The consumption of goods and services should take place in accordance with smart, sustainable and inclusive growth and should also have an impact on job creation, productivity and economic, social and territorial cohesion". - EU 2020Strategy The main goal of the Coalition is for the EU to recognise the Sharing Economy as an overarching strategy guiding its whole smart policy thinking in the various sectors.
  19. 19. Taxation Insurance Labour Licensing Health and safety Digital Consumer protection Environment Certification Data privacy Patents IPR Finance RegulatoryTopics Impacting the Sharing Economy
  20. 20. EU Policies and the Sharing Economy  Problem: Current lack of tailored European policy frameworks and institutional support for regulating this new sector. Absence of regulatory measures creates uncertainty that may inhibit investments and development of the sector and can result in companies trying to exploiting loopholes in the legislative vacuum, damaging consumer trust.  Solution:The European Sharing Economy Coalition aims to inspire European policy makers by providing them with a tangible narrative, available scalable solutions and an innovative vision for faster adoption of the Sharing Economy across policies, sectors and markets in Europe.
  21. 21. Initiator
  22. 22. Euro Freelancers Synergic network of independent EU affairs professionals and investors specialised in sustainability, collaborative innovation and crowd-sourcing scalable solutions.
  23. 23. Contact Details MarcoTorregrossa +32 (0)486 71 30 26 Learn more and sign up to support the Coalition (so far 197 supporters from all over Europe): URL: European Sharing Economy Coalition