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Converting your special event guests to program donors
 

Converting your special event guests to program donors

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Your nonprofit just completed a successful special event. Now capitalize on your success! Convert your special event guests into program donors. This presentation provides a roadmap to ensure your ...

Your nonprofit just completed a successful special event. Now capitalize on your success! Convert your special event guests into program donors. This presentation provides a roadmap to ensure your success.

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    Converting your special event guests to program donors Converting your special event guests to program donors Presentation Transcript

    • Converting Your Special Event Guests to Program Donors Deborah Spector, PresidentCreative Solutions & Innovations deborah@creative-si.com www.creative-si.com/blog Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Your nonprofit just completed a successful special event! Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Post-event check list More than 350 guests attended the special event The entertainment was great The silent auction was a success The new awards program was well-received You had great media coverage You beat your financial goal! Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Now capitalize on your success! Convert your special event guests into program donors. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • First StepBe sure that senior staff & board members are going in the same direction& are committed to converting special event guests into program donors! Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Special Event Timeline**Contact deborah@creative-si.com for special event timeline template Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Action steps before event Update timeline & add post-event action steps:  Post-event surveys  Invitations to signup for e-newsletters  Announce updates on programs & volunteer opportunities  Send personalized thank you notes with hand-written note from event chairs Update CRM database:  Identify interests and connections  Research Google & social media sites  Update contact information  Identify personal contact within organization Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Action steps before event #2 Create event micro-site or update website  Add electronic RSVP & payment services  Include information about your mission & vision to auto- responder thank you.  Update your website and e-newsletter on what programs your special event supports. Update communications plan including Social Media  Update social media sites  Activate online communications  Create online press room  Invite guests to like you on Facebook & join you on LinkedIn  Update YouTube site Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Action steps before event #3 Hold a brainstorming session with leadership  Identify new guests prospects  Share knowledge & relationships to guests  Volunteer to serve as ambassadors at event  Choose 5-10 guests to personally invite to event  Be involved in developing seating chart Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • At the event Your board members act as hosts. Ambassadors interact with their ‘target’ guests and where possible join them at their tables. Signage recognizes sponsors & includes mission statement. Printed programs and other materials describe your programs & projects. Be sure all materials have contact information to a person, e.g., development director or program director. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • After the event Send personalized thank you notes.  Arrange for board chair or event chair to sign.  Ask ambassadors to send a separate note to their invitees on personal stationary. Hold a post-event meeting  Share knowledge about guests and possible links to programs  Identify guests for further cultivation Identify ways to stay in touch with key guests  Invite them to special lectures & other targeted programs  Include in your annual campaign with personal invitations Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Keep the story aliveSocial media initiatives should live on, extending the life of your events. Social media makes it easier for you to reach out to attendees, volunteers & sponsors to keep them engaged. Event website: Your event website serves as the hub for your event and after- event activities Post awards Post photographs and a link to download and/or purchase Embed YouTube presentations Provide easy to find links to your social media sites. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Keep the story alive #2 Facebook Launch an event page & keep live after the event. Continue building your community by inviting people to Like your page. Feature your sponsors & post their comments on their event participation. Provide event recaps in photos and videos. Thank participants, sponsors, volunteers. Quote participants about their experiences. Post a recap e-newsletter After the event turn your friends into activists for your cause. Make sure you focus on opportunities to be engaged. Link to YouTube presentations from the event Share your successes. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Keep the story alive #3 Twitter Create a Twitter hashtag for your event. Share relevant information/content about your organization. Put links to your event in your tweets. Build engaged community before and during your event. Invite people to retweet information on your cause. Say thank you to people who retweet your post. Set up twitter to post tweets to your Facebook event page. Tweet links to event videos, & testimonials. Keep up your presence with meaningful information on your cause. Continue to build an interested community. Link to YouTube presentations from the event. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Keep the story alive #4 LinkedIn Create a group for your organization. Post information about your events in your group. At the same time, foster robust discussion groups and encourage members of your group to join the discussion Link to YouTube presentations from the event Share your successes Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Be Realistic!Analyze the reasons people came to your special event. Stay focused on building community: Were guests asked by a friend? Were they part of a corporate table?  Realize cultivation will be more difficult unless you identify a connection.  Regardless, find ways to stay in touch and involve. Do they support your mission? Are family members touched by the issues you address?  Invite to on-site visits and lectures with leading authorities in your field.  Provide links to resources. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
    • Resources In The Spotlight www.creative-si.com/in-the-spotlight.htmlPOWERPOINT PRESENTATIONS - Communications – Getting Attention & Enhancing Your Reputation Loud & Clear - Successfully Marketing Your Nonprofit Fundraising Without Special Events? No Way! The Power of Sponsorships! Promoting a Film Festival in 3 weeks! Special Events during Turbulent Times Role of the Board & Successful Fundraising Techniques Creative Solutions & Innovations | www.creative-si.com | 404.325.7031