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Transcript

  • 1. Welcome to the New Media Seminar Monday, October 11, 2010
  • 2. The Revolution is Here Monday, October 11, 2010
  • 3. 2005 Flashback This phone is so hot Monday, October 11, 2010
  • 4. May 2005 - Went Online November 2005 - Official Launch July 2006 - 65,000 Videos Loaded Daily Now - 2 BILLION Videos Watched Daily Monday, October 11, 2010
  • 5. Go Make something happen. “I think we’ve overlooked what a sea change has occurred in just a few years, when anyone with an idea can expose it directly to the rest of the world.” Seth Godin www.sethgodin.com Best Selling Author Monday, October 11, 2010
  • 6. Radio • In the past you needed to work at a radio station • The gatekeepers had the say • Today, you don’t need anyone’s permission • What do you want to create? • Are there revenue opportunities? • You can go home tonight and get started! The gatekeepers are no longer holding all the cards. Monday, October 11, 2010
  • 7. Kurt Hanson Publisher of RAIN: Radio and Internet Newsletter CEO of AccuRadio! “Considered one of the world’s leading experts in the field of new delivery mechanisms for radio...” Center for Communication www.kurthanson.com www.accuradio.com Monday, October 11, 2010
  • 8. Personalization • Programming specifically to your tastes & interests • A radio station has to please the masses • Internet radio can target a niche audience Monday, October 11, 2010
  • 9. Variety • The opposite of personalization • It’s someone else’s personalization you’re listening to • Radio Paradise - Most successful internet station Monday, October 11, 2010
  • 10. Limited Commercials • What do you usually do when a commercial comes on? • Limited commercials with internet radio • Driving force behind audience growth Monday, October 11, 2010
  • 11. Ubiquity • How many ways can you listen to internet radio? • Computer • Smart Phone • iPad • Plug smart phone through aux jack in cars • 2011 Prediction • Listen through your car dashboard! Monday, October 11, 2010
  • 12. Podcasting • Revolutionizing how we use media • Radio on demand, like a DVR • National Public Radio (NPR) at forefront of new media technologies FIND YOUR NICHE Monday, October 11, 2010
  • 13. Nathan Bender Limit Break Radio eorzeapedia Monday, October 11, 2010
  • 14. Charlie Bit My Finger 235 MILLION views and counting! Monday, October 11, 2010
  • 15. Video Sensations Celebrity Discovery Average Joe Jeremy Browe Monday, October 11, 2010
  • 16. Social Networking • Basics... • Put power behind your creation • Link your work by sharing and tweeting • Start a blog and embed your work Monday, October 11, 2010
  • 17. Conclusion Give your creativity a workout! • Practice your craft • Use free resources • Learn other skills Don’t wait for someone to give you permission to get started on your career. Get Started Now! Monday, October 11, 2010
  • 18. Monday, October 11, 2010