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IGT Social Media for Business
 

IGT Social Media for Business

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  • Today’s session is brief foray in to the world of twitter and linkedin
  • The biggest criticism aimed at social media, especially twitter, is that it is just for ego centric people talking about their breakfast. And this is true. But it is also an incredible source of breaking news, products, services Additional preconceptions – linkedin inTwitter – breakfast
  • Wriggly worms
  • Wriggly worms
  • Set goals, what are you trying to achieve?Why? What is missing from your current strategyMonitorIdentifyEngage
  • No poking and no games
  • Desktop and mobile clients and search functionsTweetdeck &hootsuiteThwirl/ Seesmic/ Grizzly and then mobile clients too!

IGT Social Media for Business IGT Social Media for Business Presentation Transcript

  • Phil Jones, MDWired Sussex
  • HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS
  • about me
    community manager, wired sussex
    background in communications and online marketing
    active member in a huge range of on and offline networks (including sagazone)
  • So, what is social media?
  • What is social media?
    Social media is the sharing and discussing of information, entertainment and experiences with other human beings using online tools
  • Social media...
    ...is the online content left by people as a by-product of being social
    ...enables groups to converse using mass media
    ...turns consumers into producers
    ...can impact on business culture and the marketing message
  • preconceptions
  • Communication
    Blogs: Blogger,LiveJournal,TypePad, WordPress,
    Microblogging / Presence Apps
    Foursquare, Plurk, Tumblr, Twitter, Yammer
    Social networking:, Facebook, Bebo, LinkedIn,
    MySpace,
    Events: Eventful, Meetup.com, Upcoming
    Information Aggregators: Netvibes, Page Flakes
    Multimedia
    Photography and art sharing: deviantArt, Flickr, Picasa, SmugMug,
    Video sharing: Viddler, Vimeo, YouTube, Dailymotion
    Livecasting: Livestream, Skype, Ustream
    Music and audio sharing: Last.fm, MySpace Music, The Hype Machine, Ping
    Presentation sharing: scribd, slideshare
  • Collaboration/authority building
    Wikis: PBworks, Wikimedia
    Social bookmarking: Delicious, Google Reader,
    StumbleUpon
    Social news: Digg, Mixx, , Reddit, Newsvine
    "Answer Sites": EHow, Yahoo! Answers
    Reviews and opinions
    Product reviews: epinions.com
    Business reviews: Yelp, Google
    Community Q&A: WikiAnswers, Yahoo! Answers
  • Brand monitoring
    Social media measurement: Brandwatch, Attentio,
    Radian6
    Google Alerts
    Entertainment
    Media and entertainment platforms: Cisco Eos
    Virtual worlds: Second Life, The Sims Online
    Game sharing: Kongregate, Miniclip
  • Do not just ‘do a Facebook’
  • It’s a party it’s not show and tell
    Its for sharing so share !
    RT and reply
    Build friendships by Replying
    Retweet Messages
    Introduce New People
    Start a Conversation!
  • Twitter Tools
  • 10 things that social media can’t do
    1. Substitute for a marketing strategy
    2. Succeed without senior buy in
    3. Be viewed as a short term project
    4. Produce meaningful, measurable results quickly
    5. Be done in-house by most companies
    6. Provide a quick fix to the bottom line or a tarnished reputation
    7. Be done without either time or money (or both)
    8. Guarantee success
    9. Be done by kids
    10. Replace PR
  • Questions?