IGT Social Media for BusinessPresentation Transcript
Phil Jones, MDWired Sussex
HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS
about me community manager, wired sussex background in communications and online marketing active member in a huge range of on and offline networks (including sagazone)
So, what is social media?
What is social media? Social media is the sharing and discussing of information, entertainment and experiences with other human beings using online tools
Social media... ...is the online content left by people as a by-product of being social ...enables groups to converse using mass media ...turns consumers into producers ...can impact on business culture and the marketing message
Communication Blogs: Blogger,LiveJournal,TypePad, WordPress, Microblogging / Presence Apps Foursquare, Plurk, Tumblr, Twitter, Yammer Social networking:, Facebook, Bebo, LinkedIn, MySpace, Events: Eventful, Meetup.com, Upcoming Information Aggregators: Netvibes, Page Flakes Multimedia Photography and art sharing: deviantArt, Flickr, Picasa, SmugMug, Video sharing: Viddler, Vimeo, YouTube, Dailymotion Livecasting: Livestream, Skype, Ustream Music and audio sharing: Last.fm, MySpace Music, The Hype Machine, Ping Presentation sharing: scribd, slideshare
Collaboration/authority building Wikis: PBworks, Wikimedia Social bookmarking: Delicious, Google Reader, StumbleUpon Social news: Digg, Mixx, , Reddit, Newsvine "Answer Sites": EHow, Yahoo! Answers Reviews and opinions Product reviews: epinions.com Business reviews: Yelp, Google Community Q&A: WikiAnswers, Yahoo! Answers
Brand monitoring Social media measurement: Brandwatch, Attentio, Radian6 Google Alerts Entertainment Media and entertainment platforms: Cisco Eos Virtual worlds: Second Life, The Sims Online Game sharing: Kongregate, Miniclip
Do not just ‘do a Facebook’
It’s a party it’s not show and tell Its for sharing so share ! RT and reply Build friendships by Replying Retweet Messages Introduce New People Start a Conversation!
10 things that social media can’t do 1. Substitute for a marketing strategy 2. Succeed without senior buy in 3. Be viewed as a short term project 4. Produce meaningful, measurable results quickly 5. Be done in-house by most companies 6. Provide a quick fix to the bottom line or a tarnished reputation 7. Be done without either time or money (or both) 8. Guarantee success 9. Be done by kids 10. Replace PR