Phil Jones, MDWired Sussex<br />
HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS<br />
about me<br />community manager, wired sussex<br />background in communications and online marketing<br />active member in...
So, what is social media?<br />
What is social media?<br />Social media is the sharing and discussing of information, entertainment and experiences with o...
Social media...<br />...is the online content left by people as a by-product of being social<br />...enables groups to con...
preconceptions<br />
Communication<br />Blogs: Blogger,LiveJournal,TypePad, WordPress, <br />Microblogging / Presence  Apps<br />Foursquare, Pl...
Collaboration/authority building<br />Wikis: PBworks, Wikimedia<br />Social bookmarking: Delicious,  Google Reader,<br />S...
Brand monitoring<br />Social media measurement: Brandwatch, Attentio,<br />Radian6<br />Google Alerts<br />Entertainment<b...
Do not just ‘do a Facebook’<br />
It’s a party it’s not show and tell<br />Its for sharing so share !<br />RT and reply<br />Build friendships by Replying<b...
Twitter Tools<br />
10 things that social media can’t do<br />1. Substitute for a marketing strategy<br />2. Succeed without senior buy in<br ...
Questions?<br />
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IGT Social Media for Business

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  • Today’s session is brief foray in to the world of twitter and linkedin
  • The biggest criticism aimed at social media, especially twitter, is that it is just for ego centric people talking about their breakfast. And this is true. But it is also an incredible source of breaking news, products, services Additional preconceptions – linkedin inTwitter – breakfast
  • Wriggly worms
  • Wriggly worms
  • Set goals, what are you trying to achieve?Why? What is missing from your current strategyMonitorIdentifyEngage
  • No poking and no games
  • Desktop and mobile clients and search functionsTweetdeck &amp;hootsuiteThwirl/ Seesmic/ Grizzly and then mobile clients too!
  • IGT Social Media for Business

    1. 1.
    2. 2. Phil Jones, MDWired Sussex<br />
    3. 3. HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS<br />
    4. 4. about me<br />community manager, wired sussex<br />background in communications and online marketing<br />active member in a huge range of on and offline networks (including sagazone)<br />
    5. 5. So, what is social media?<br />
    6. 6. What is social media?<br />Social media is the sharing and discussing of information, entertainment and experiences with other human beings using online tools<br />
    7. 7. Social media...<br />...is the online content left by people as a by-product of being social<br />...enables groups to converse using mass media<br />...turns consumers into producers<br />...can impact on business culture and the marketing message<br />
    8. 8. preconceptions<br />
    9. 9.
    10. 10. Communication<br />Blogs: Blogger,LiveJournal,TypePad, WordPress, <br />Microblogging / Presence Apps<br />Foursquare, Plurk, Tumblr, Twitter, Yammer<br />Social networking:, Facebook, Bebo, LinkedIn,<br />MySpace, <br />Events: Eventful, Meetup.com, Upcoming<br />Information Aggregators: Netvibes, Page Flakes<br />Multimedia<br />Photography and art sharing: deviantArt, Flickr, Picasa, SmugMug, <br />Video sharing: Viddler, Vimeo, YouTube, Dailymotion<br />Livecasting: Livestream, Skype, Ustream<br />Music and audio sharing: Last.fm, MySpace Music, The Hype Machine, Ping<br />Presentation sharing: scribd, slideshare<br />
    11. 11. Collaboration/authority building<br />Wikis: PBworks, Wikimedia<br />Social bookmarking: Delicious, Google Reader,<br />StumbleUpon<br />Social news: Digg, Mixx, , Reddit, Newsvine<br />"Answer Sites": EHow, Yahoo! Answers<br />Reviews and opinions<br />Product reviews: epinions.com<br />Business reviews: Yelp, Google<br />Community Q&A: WikiAnswers, Yahoo! Answers<br />
    12. 12. Brand monitoring<br />Social media measurement: Brandwatch, Attentio,<br />Radian6<br />Google Alerts<br />Entertainment<br />Media and entertainment platforms: Cisco Eos<br />Virtual worlds: Second Life, The Sims Online<br />Game sharing: Kongregate, Miniclip<br />
    13. 13. Do not just ‘do a Facebook’<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. It’s a party it’s not show and tell<br />Its for sharing so share !<br />RT and reply<br />Build friendships by Replying<br />Retweet Messages<br />Introduce New People<br />Start a Conversation!<br />
    22. 22.
    23. 23. Twitter Tools<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. 10 things that social media can’t do<br />1. Substitute for a marketing strategy<br />2. Succeed without senior buy in<br />3. Be viewed as a short term project<br />4. Produce meaningful, measurable results quickly<br />5. Be done in-house by most companies<br />6. Provide a quick fix to the bottom line or a tarnished reputation<br />7. Be done without either time or money (or both)<br />8. Guarantee success<br />9. Be done by kids<br />10. Replace PR<br />
    28. 28. Questions?<br />

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