Presented
by                  Spears
Marke0ng                    270‐495‐0014             h;p://SpearsMarke0ng.           ...
INTRODUCTIONWho are we and why should you listen to us?    We help local businesses get more customers by helping     the...
WHAT YOU WILL LEARN TODAYMobile Marketing   Mobile Marketing is one of the best ways to generate new    customers   Mobi...
WHAT ARE MOBILE DEVICES?Pocket-Sized Computing Devices    Cell phones, Smartphones, iPads,     Gaming Devices, ebook read...
MOBILE MARKETINGThe result of all this new technology?         Mobile Marketing! YOUR COMPANY - Phone - Email
MOBILE MARKETING    Stop marketing the shotgun way.    Laser target your marketing instead     with Mobile Marketing! YO...
WHAT IS MOBILE MARKETING?According to the Mobile Marketing Association,             mobile marketing is:   “a set of pract...
WHAT IS MOBILE MARKETING?    Communicating with consumers using mobile devices.    Not a one-way message, not pushing in...
WHAT IS MOBILE MARKETING?     NO SPAM Zone     NO unwanted      messages YOUR COMPANY - Phone - Email
WHAT IS MOBILE MARKETING?     Very targeted marketing     Push marketing     A New Tool for your      Marketing Tool be...
WHY MOBILE IS IMPORTANT                                                                                Population approac...
WHY MOBILE IS IMPORTANT             About 1.3 billion internet users use email             About 3 billion cell phone us...
WHY MOBILE IS IMPORTANT     More people of all ages are accessing emails on cell      phones     But emails are not alwa...
WHY MOBILE IS IMPORTANT              On the other hand:                  90% of text messages are read                   ...
WHY MOBILE IS IMPORTANT       Text messaging through mobile phones is becoming        the preferred way to reach customer...
THE BOTTOM LINE     The mobile marketing potential is               ENORMOUS!   You CANNOT afford to ignore this trend!! YO...
MOBILE – THE 7TH MASS MEDIA            First came Print                Then came Recordings                    … Cinema...
MOBILE – THE 7TH MASS MEDIA      Now we have MOBILE - the 7th Mass Media.      What is Mass Media?          Media that ...
MOBILE – THE 7TH MASS MEDIAWhat’s so special about the Mobile Industry?    With Mobile, you can do everything the other 6...
MOBILE – THE 7TH MASS MEDIA  Bene ts the other 6 Mass Media don’t have:       Only media that is truly Personal       Co...
MOBILE – THE 7TH MASS MEDIA       Mobile is the newest Mass Media        with the potential to become       the most in ue...
FEATURES OF MOBILE MARKETING        Very effective and affordable        Provides constant access to customers        Can...
THE FUTURE...According to Advertising Age,     “It’s clear that retailers that don’t embrace  mobile phone technology in t...
WARNING!    If your business isn’t on the mobile web,               you are losing clients       and, more signi cantly, t...
WHO NEEDS MOBILE MARKETING?     Retail – bene ts the most from mobile marketing     Some others include:         Travel...
WHO DOESN’T NEED MOBILE MARKETING?     A niche whose target population doesn’t use mobile      phones     Small business...
HOW TO USE MOBILE MARKETING            Limited only by your imagination                Coupons                Surveys  ...
SHOW ME THE MONEY!                           Mobile phone use related to                            buying activities inc...
MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!   People use mobile phones to search every day   Mobile friendly website lo...
NON-MOBILE FRIENDLY WEBSITES                                                       .com on mobile         .com on PC      ...
MOBILE FRIENDLY WEBSITES.mobi website on mobile screen      Easy to navigate      Information clear      Pertinent link...
MOBILE FRIENDLY WEBSITE EXAMPLETulsa Zoo website features:    “Donate Now” button and link    “Directions” link    “Hou...
MOBILE FRIENDLY WEBSITES   In planning a mobile marketing campaign, you will send    consumers to your website.   If you...
MOBILE MARKETING TOOLS     There are many mobile marketing tools you can use to       get your message out.     Select som...
MOBILE MARKETING TOOLS  Multimedia Messaging Service (MMS)         Can send audio, video and pictures  Mobile E-mail   ...
MOBILE MARKETING TOOLSMobile Applications        Computer programs installed on mobile phones        Provide capabiliti...
MOBILE MARKETING TOOLSMobile Social Media        Easy to participate in social media         conversations        Incor...
MOBILE MARKETING TOOLSMobile Commerce      Smartphones are like digital wallets, using bar code       scanners and mobil...
MOBILE MARKETING TOOLSMobile-enabled Traditional Media      Use traditional marketing media to invite consumers to      ...
QR CODEQR Code    Quick Response Code – 2D digital barcode    Scan with reader on smart phone camera    Scan with store...
QR CODE   Works as pull advertising rather than    push advertising   Provides links to web pages,    coupons, opt-in in...
QR CODE    Place on print advertising, business cards,     t-shirts, billboards, posters, websites, etc.    Can be creat...
START NOW!!   Create a Mobile Friendly Website       30% of phones are smartphones which can access websites       Smar...
SUMMARY   Mobile – newest mass media   Mobile phone use growing at rapid pace, smartphone    sales growing!   Mobile – ...
Spears Marketing  Spears Marketing will be happy to discuss   your mobile marketing needs with you  and implement the appr...
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Mobile Marketing for Local Businesses

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Presentation on mobile marketing for local business owners.

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  • Mobile Marketing for Local Businesses

    1. 1. Presented
by Spears
Marke0ng 270‐495‐0014 h;p://SpearsMarke0ng. com @SpearsMarke0ngYOUR COMPANY - Phone - Email
    2. 2. INTRODUCTIONWho are we and why should you listen to us?  We help local businesses get more customers by helping them with their mobile marketing.  We are local marketing experts  Our goal is to help small businesses compete against the big boys  When you succeed, we succeed! YOUR COMPANY - Phone - Email
    3. 3. WHAT YOU WILL LEARN TODAYMobile Marketing Mobile Marketing is one of the best ways to generate new customers Mobile Websites t into your online presence Mobile habits of local consumers can affect your ndability This is a NO TECHIE ZONE YOUR COMPANY - Phone - Email
    4. 4. WHAT ARE MOBILE DEVICES?Pocket-Sized Computing Devices  Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle)  Mobile devices are everywhere.  Mobile phones are here to stay. YOUR COMPANY - Phone - Email
    5. 5. MOBILE MARKETINGThe result of all this new technology? Mobile Marketing! YOUR COMPANY - Phone - Email
    6. 6. MOBILE MARKETING  Stop marketing the shotgun way.  Laser target your marketing instead with Mobile Marketing! YOUR COMPANY - Phone - Email
    7. 7. WHAT IS MOBILE MARKETING?According to the Mobile Marketing Association, mobile marketing is: “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” YOUR COMPANY - Phone - Email
    8. 8. WHAT IS MOBILE MARKETING?  Communicating with consumers using mobile devices.  Not a one-way message, not pushing info.  Consumers invited to opt-in, giving permission for communication.  Providing value to consumers. YOUR COMPANY - Phone - Email
    9. 9. WHAT IS MOBILE MARKETING?  NO SPAM Zone  NO unwanted messages YOUR COMPANY - Phone - Email
    10. 10. WHAT IS MOBILE MARKETING?  Very targeted marketing  Push marketing  A New Tool for your Marketing Tool belt The International Telecommunications Union (ITU) has found: According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010. That gure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second. YOUR COMPANY - Phone - Email
    11. 11. WHY MOBILE IS IMPORTANT  Population approaching 7 billion 7,000,000,000  Cell phones approaching 5 billion 5,250,000,000  Internet users – less than 2 billion  80% of Americans have cell phones 3,500,000,000  Smartphone usage growing to 50% in 2011 1,750,000,000  20% of US households are mobile 0 only World
Population ell
Phone
Subscriptions Internet
Users CMost of the cell phone population has purchasing power! YOUR COMPANY - Phone - Email
    12. 12. WHY MOBILE IS IMPORTANT  About 1.3 billion internet users use email  About 3 billion cell phone users use text messages  By the end of 2010, 6.5 trillion text messages will have been sent YOUR COMPANY - Phone - Email
    13. 13. WHY MOBILE IS IMPORTANT  More people of all ages are accessing emails on cell phones  But emails are not always opened  Considered spam or trashed YOUR COMPANY - Phone - Email
    14. 14. WHY MOBILE IS IMPORTANT On the other hand:  90% of text messages are read within 3 minutes  99% of all text messages are read.  Average redemption rate is 20% regardless of business type  No spam lters. YOUR COMPANY - Phone - Email
    15. 15. WHY MOBILE IS IMPORTANT  Text messaging through mobile phones is becoming the preferred way to reach customers.  Global mobile advertising marketing will be over $16 billion by 2011. Clearly,
if
your
business
isn’t
on
the 
mobile
web,
you
are
losing

clients
and,
 more
significantly,
those
clients
are
likely 
to
go
to
your
compe0tors! YOUR COMPANY - Phone - Email
    16. 16. THE BOTTOM LINE The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! YOUR COMPANY - Phone - Email
    17. 17. MOBILE – THE 7TH MASS MEDIA  First came Print  Then came Recordings  … Cinema  … Radio  … TV Then came the Internet YOUR COMPANY - Phone - Email
    18. 18. MOBILE – THE 7TH MASS MEDIA  Now we have MOBILE - the 7th Mass Media.  What is Mass Media?  Media that touches the greater masses. YOUR COMPANY - Phone - Email
    19. 19. MOBILE – THE 7TH MASS MEDIAWhat’s so special about the Mobile Industry?  With Mobile, you can do everything the other 6 media do.  Read newspapers  Watch movies  Listen to music  Listen to radio  Watch TV  Surf the Web YOUR COMPANY - Phone - Email
    20. 20. MOBILE – THE 7TH MASS MEDIA Bene ts the other 6 Mass Media don’t have:  Only media that is truly Personal  Consumer can be identi ed individually  Always on – 24/7  Constantly with the owner  Has built-in payment mechanisms  All can be done at moment of Intense Impulse! YOUR COMPANY - Phone - Email
    21. 21. MOBILE – THE 7TH MASS MEDIA Mobile is the newest Mass Media with the potential to become the most in uential mass media of all time! YOUR COMPANY - Phone - Email
    22. 22. FEATURES OF MOBILE MARKETING  Very effective and affordable  Provides constant access to customers  Can target speci c customers  Trackable  Results can be quick YOUR COMPANY - Phone - Email
    23. 23. THE FUTURE...According to Advertising Age, “It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” YOUR COMPANY - Phone - Email
    24. 24. WARNING! If your business isn’t on the mobile web, you are losing clients and, more signi cantly, those clients are going to your competitors! YOUR COMPANY - Phone - Email
    25. 25. WHO NEEDS MOBILE MARKETING?  Retail – bene ts the most from mobile marketing  Some others include:  Travel  Real estate  Food and beverage  Consumer electronics  Apparel and accessories … and many more YOUR COMPANY - Phone - Email
    26. 26. WHO DOESN’T NEED MOBILE MARKETING?  A niche whose target population doesn’t use mobile phones  Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)  Business owner who ignores important trends. YOUR COMPANY - Phone - Email
    27. 27. HOW TO USE MOBILE MARKETING  Limited only by your imagination  Coupons  Surveys  Loyalty clubs  Last minute travel deals  Ticket sales  Sales and events … and more! YOUR COMPANY - Phone - Email
    28. 28. SHOW ME THE MONEY!  Mobile phone use related to buying activities increased in 2010, especially 4Q 2010.  Check for coupons and sales  Shared deals with friends  Comparison shopped for best prices Buyers used mobile phones to shop! $$$$$$$$$$$ YOUR COMPANY - Phone - Email
    29. 29. MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE! People use mobile phones to search every day Mobile friendly website loads faster Business info is clearly visible – focus on important information (phone #, address …) Travelers search with their mobile phones Market differently with 2 different website formats Higher search engine rankings from 2 websites YOUR COMPANY - Phone - Email
    30. 30. NON-MOBILE FRIENDLY WEBSITES .com on mobile .com on PC  Requires horizontal scrolling on mobile  Likely to miss important information  Frustrating! YOUR COMPANY - Phone - Email
    31. 31. MOBILE FRIENDLY WEBSITES.mobi website on mobile screen  Easy to navigate  Information clear  Pertinent links  Minimum graphics YOUR COMPANY - Phone - Email
    32. 32. MOBILE FRIENDLY WEBSITE EXAMPLETulsa Zoo website features:  “Donate Now” button and link  “Directions” link  “Hours & Admission” link  “Contact” link  Link to main website  Links to current events and exhibits YOUR COMPANY - Phone - Email
    33. 33. MOBILE FRIENDLY WEBSITES In planning a mobile marketing campaign, you will send consumers to your website. If your website is not mobile friendly, consumers will not have a good experience and will leave your site Less than 1% of .com, .net & .org sites are mobile friendly 99% chance your website is not mobile friendly. YOUR COMPANY - Phone - Email
    34. 34. MOBILE MARKETING TOOLS There are many mobile marketing tools you can use to get your message out. Select some and craft your messages to t the tools.Mobile Marketing Tools include:  Text Messaging (SMS) – Short Message Service  Most cell phones can send text messages  Limited to 160 characters  Almost 100% open rates  Texting is universal – it works on all mobile phones YOUR COMPANY - Phone - Email
    35. 35. MOBILE MARKETING TOOLS Multimedia Messaging Service (MMS)  Can send audio, video and pictures Mobile E-mail  Great way to get a message out Mobile Internet Sites  Mobile friendly website for your business YOUR COMPANY - Phone - Email
    36. 36. MOBILE MARKETING TOOLSMobile Applications  Computer programs installed on mobile phones  Provide capabilities for doing things (shop, checking account balance)  Can advertise on mobile apps  Interactive Voice Response (IVR)  Make and receive voice calls without live person on your end YOUR COMPANY - Phone - Email
    37. 37. MOBILE MARKETING TOOLSMobile Social Media  Easy to participate in social media conversations  Incorporate ad messages into conversations  Mobile Advertising  Advertise to broader base using ads placed in apps, on websites  Google bought AdMob – Mobile advertising is very important! YOUR COMPANY - Phone - Email
    38. 38. MOBILE MARKETING TOOLSMobile Commerce  Smartphones are like digital wallets, using bar code scanners and mobile point of sale systems to make purchasesProximity Marketing  Send geo-speci c marketing messages  You need to do local internet marketing for your mobile website YOUR COMPANY - Phone - Email
    39. 39. MOBILE MARKETING TOOLSMobile-enabled Traditional Media  Use traditional marketing media to invite consumers to opt-in to your list (print ads, TV ads … )QR Codes  2D barcode that can be scanned digitally to direct consumers to websites or marketing messages YOUR COMPANY - Phone - Email
    40. 40. QR CODEQR Code  Quick Response Code – 2D digital barcode  Scan with reader on smart phone camera  Scan with store scanner  Store extensive data which is read digitally  Created with help of mobile marketing consultant YOUR COMPANY - Phone - Email
    41. 41. QR CODE Works as pull advertising rather than push advertising Provides links to web pages, coupons, opt-in invites, sales events  e.g. Scan code on sign at Target and get instant coupon delivered to phone  e.g. Scan QR code on Coke can and it downloads the Coke ringtone  e.g. Calvin Klein replaced a billboard with a giant QR code. YOUR COMPANY - Phone - Email
    42. 42. QR CODE  Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc.  Can be created with help of mobile marketing consultant. YOUR COMPANY - Phone - Email
    43. 43. START NOW!! Create a Mobile Friendly Website  30% of phones are smartphones which can access websites  Smartphone usage expected to reach 50% in 2011 Start a Text Message Marketing Program  Majority of mobile phones can receive text messages  Direct, personal and cost-effective marketing strategy Start marketing with your own QR Codes YOUR COMPANY - Phone - Email
    44. 44. SUMMARY Mobile – newest mass media Mobile phone use growing at rapid pace, smartphone sales growing! Mobile – great marketing potential for businesses Mobile is set to explode! It’s time to incorporate mobile into your overall marketingcampaigns. Are you ready for the MOBILE EXPLOSION?!! Go Mobile Now!! YOUR COMPANY - Phone - Email
    45. 45. Spears Marketing Spears Marketing will be happy to discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile presence. Spears Marketing http://SpearsMarketing.com info@spearsmarketing.com (270) 495-0014 YOUR COMPANY - Phone - Email
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