We’ll Talk About . . . What is social media and networking Examples of social media/networking sites Statistics Social networking in schools Your social media IQ School employees and social networking Students and social networking What we have to offer at MASD Resources for teaching digital citizenship All with conversation throughout
Do you use social media?Yes, I doNo, I don’tHow do you network online?
Who are the people you are connectedto… your followers (twitter) your friends (facebook) your readers (blog) your subscribers (YouTube)
Social MediaSocial NetworkingAn online destination that givesusers a chance to connect withone or more groups of friends,facilitating the sharing ofcontent, news, and informationamong them.
More than 845 million people are active users of Facebook.Facebook accounts for 1 out of every5 page views on the internetworldwide. 250 million photos are uploaded to Facebook daily. There are 2.7 billion likes every single day on Facebook.
The average Facebook userspends 20 minutes on the siteper visit.WOW! That’s a lot of time!
Twitter users now send 175million tweets every day.69 percent of users follow othersbased on recommendations fromfriends
At least one in every fourAmericans has a social mediaprofile
When you post photographsand personal information on oneof these sites, you could besharing them with millions ofpeople around the world.
For teachers and educationprofessionals, an inappropriatepage on one of these sites couldlead to disciplinary action ordismissal.
When used appropriately, socialmedia sites can be a valuable,powerful tool for professionaldevelopment, sharing ofresources, and socialinteraction.
Its ok to use Twitter andFacebook to connect withfriends, family and colleagues.
Be careful and thoughtful aboutthe information you share, andwith whom you share it.
Even though the First Amendmentprotects your speech as a privatecitizen on matters of public concern,that speech may fall outside of FirstAmendment protection if it “impedesyour employer’s effectiveness orefficiency, or otherwise disrupts theworkplace.”
Avoid posting anything on yourprofile page about yourcolleagues, administrators, orstudents
Don’t use inappropriate orprofane messages or graphics,or anything that would reflectnegatively on your workplace.
Be aware that social mediaapplications, quizzes, games,and other related features alsocan result in content appearingon your profile page. Make surethat anything posted on yourpage is appropriate.
Each time you post aphotograph or information onthe web, make sure you wouldgladly show it to the followingpeople:
• Your mother• Your students• Your superintendent• The editor of The New YorkTimes
Ashley PayneBarrow County GeorgiaApalachee High SchoolTold to render her resignation orface suspension Picture was taken on her European vacation while visiting the Guinness Brewery and a local pub in Dublin.
Christopher Lee, CongressmanAnthony Weiner isnt New Yorkpolitician to get in trouble usingsocial media. In February,Representative Christopher Lee (R-NY) resigned from his post afterGawker published emails the marriedcongressman sent to women onCraigslist.These emails included photos of ashirtless Lee flexing his muscles forthe camera. The Buffalo-arearepresentative resigned less thanfour hours after Gawker posted theemails and photo.
Connor Riley, Would-be Cisco EmployeeIn March 2009, 22-year old Connor Riley was offered a job at Cisco. Her firstinstinct -- to tweet about her new opportunity -- is pretty common for most peopleof her generation.Unfortunately, Rileys tweet mentioned that taking a "fatty paycheck" would comeat the expense of "hating the work." A Cisco employee responded to her tweet,offering to pass her sentiments along to the hiring manager. Riley lost the jobbefore it was even started. The event, dubbed the "Cisco Fatty" incident, wentviral and was a good cautionary tale for individuals of all ages.
Chrysler Social Media EmployeeWhen someone with access to the @ChryslerAutos Twitter account accidentallydropped the F-bomb back in March, Chrysler was not amused. After first claimingthat its account had been compromised, Chrysler later admitted that the erranttweet was sent by an employee of the social media agency that handles theChrysler account. It appears that the employee accidentally tweeted from thewrong account.The misdirected tweet was enough to cost the employee his or her job.
Disgusting DominosPeopleNote to self: Publishingmisdeeds in the workplace isa great way to lose a job.Thats the lesson that someformer Dominos Pizzaemployees learned, andwere glad they did. A fewworkers filmed themselvesdoing gross things to food -food that was probablyserved to customers. Theythen posted this video toYouTube, because its allabout the lulz. Fortunately,some investigative work onthe part of Consumeristtracked down the employeesbehind the video. Dominosfired the employees.
Let’s determine yoursocial media IQ(Keep track of your correctanswers)
You are writing a twittermessage. What’s themaximum number ofcharacters you can include inyour message?
Do:Control who sees your pageand who can search for yourpage. Set your privacysettings so that only “friends”can review your information.
Do:Monitor comments that are postedto your page. Delete any withinappropriate language orcontent.Monitor your friends’ photographs.If someone “tags” you in aninappropriate photograph, removethe tag and ask that the photo betaken down.
Do:On Facebook, disable theGoogle search function in thePrivacy Settings.
DO NOT:Accept friend requests fromstudents or their parents.
DO NOT:Accept someone you do notknow as your friend.
DO NOT:Join “groups” that may beconsidered unprofessional orinappropriate.
DO NOT:Post inappropriate, vulgar, orobscene language ormaterials that could beconsidered inappropriate orunprofessional.
DO NOT:Post photos which could beconsidered inappropriate orunprofessional.
DO NOT:Link to materials or groupsthat may be considered to beinappropriate orunprofessional.
How should teachers andstudents use socialmedia/networking in education?Video:• Consider what you can, should, or already use in your classroom.• Note the sites mentioned.• What’s your takeaway? What questions do you have?
How can we integrate socialmedia and social networkingin our MASD classrooms?
Teaching Online Safety . . .From http://cybersmartcurriculum.org/Safety and Security OnlineManners & CybercitizenshipAuthentic Learning and CreativityResearch and Information FluencyTwenty-First Century Challenges
Teaching Online Safety . . . "Adding one more thing (to the school day) isalways a challenge (so) I think it clearly hasto be embedded in the way we do ourteaching and learning," says Keith Krueger,head of the Consortium for SchoolNetworking. "As a country, in the school andat the classroom level, we need to be muchbetter at really preparing kids to live in anunfiltered world."