May 2012 Professional Development
Please Initialthe Workshop Sign In List
We’ll Talk About . . .   What is social media and networking   Examples of social media/networking sites   Statistics ...
What is Social Media?What is SocialNetworking?
An internet service used toconnect people andorganizations with commoninterests and purposes . . .
these services often incorporatevarious types of communicationincluding Instant Messaging,video sharing, photo sharing,and...
Social MediaSocial NetworkingIn the online sense, it refers to atype of web site model whereindividual members becomepart ...
people you are connected to.
Do you use social media?Yes, I doNo, I don’tHow do you network online?
Who are the people you are connectedto… your followers (twitter) your friends (facebook) your readers (blog) your subscrib...
Social MediaSocial NetworkingAn online destination that givesusers a chance to connect withone or more groups of friends,f...
More than 845 million people are active users of Facebook.Facebook accounts for 1 out of every5 page views on the internet...
The average Facebook userspends 20 minutes on the siteper visit.WOW! That’s a lot of time!
Twitter users now send 175million tweets every day.69 percent of users follow othersbased on recommendations fromfriends
At least one in every fourAmericans has a social mediaprofile
It’s a Revolution . . .
Many PSEA members andPennsylvania students usesocial media sites to keep intouch with classmates, familyand friends.
What does this mean for us?
When you post photographsand personal information on oneof these sites, you could besharing them with millions ofpeople ar...
For teachers and educationprofessionals, an inappropriatepage on one of these sites couldlead to disciplinary action ordis...
When used appropriately, socialmedia sites can be a valuable,powerful tool for professionaldevelopment, sharing ofresource...
Its ok to use Twitter andFacebook to connect withfriends, family and colleagues.
Be careful and thoughtful aboutthe information you share, andwith whom you share it.
Even though the First Amendmentprotects your speech as a privatecitizen on matters of public concern,that speech may fall ...
Avoid posting anything on yourprofile page about yourcolleagues, administrators, orstudents
Don’t use inappropriate orprofane messages or graphics,or anything that would reflectnegatively on your workplace.
Be aware that social mediaapplications, quizzes, games,and other related features alsocan result in content appearingon yo...
Each time you post aphotograph or information onthe web, make sure you wouldgladly show it to the followingpeople:
• Your mother• Your students• Your superintendent• The editor of The New YorkTimes
Don’t let this happen to you . . .
Ashley PayneBarrow County GeorgiaApalachee High SchoolTold to render her resignation orface suspension Picture was taken o...
Think this can’t happen to you . . .
Christopher Lee, CongressmanAnthony Weiner isnt New Yorkpolitician to get in trouble usingsocial media. In February,Repres...
Connor Riley, Would-be Cisco EmployeeIn March 2009, 22-year old Connor Riley was offered a job at Cisco. Her firstinstinct...
Chrysler Social Media EmployeeWhen someone with access to the @ChryslerAutos Twitter account accidentallydropped the F-bom...
Disgusting DominosPeopleNote to self: Publishingmisdeeds in the workplace isa great way to lose a job.Thats the lesson tha...
Let’s determine yoursocial media IQ(Keep track of your correctanswers)
You are writing a twittermessage. What’s themaximum number ofcharacters you can include inyour message?
140
Which of the following is NOTa social media application?FlickrMySpaceLinkedIniPhone
iPhone
The space on Facebookwhere you can leave publicmessages for your friends iscalled the
Wall
Flickr allows users to create amap of exactly where a photowas taken.
TrueIt’s called geotagging.
At which URL can internet usersaccess videos created by federalagencies?whitehouse.govYouTube.com/USGovernmentdata.govmygo...
YouTube.com/USGovernment
You’ve created a PowerPointpresentation that you want to poston the Web and allow people toembed it on their web pages. As...
SlideShare
You can modify your YouTubeaccount so that comments mustbe approved before they arevisible.
True
You want to create your ownsocial network. An applicationfor doing this is:VimeoAdditTumblrNing
Ning
Which of these is NOT a twitterapplication?TwhirlTwitterpostTweetyliciousTweetdeckTweetr
Tweetylicious
Google is the most popular searchengine in the world. Which is thesecond?YouTubeBingYahoo!
YouTube
How did you do?10-10spend way too much time online but very savvy8-9pretty socially smart online6-7stumbling5 or lesstread...
School Employee SocialMediaDo’s and Don’ts . . .
Do:Use social networking sites toconnect with friends, familyand colleagues.
Do:Use common sense when usingthis technology - and considerwho will see your page before youpost any information, photos,...
Do:Be aware that users cansearch for you by anything inyour profile (your employer,university, etc.).
Have you Googled yourselflately?
Do:Control who sees your pageand who can search for yourpage. Set your privacysettings so that only “friends”can review yo...
Do:Monitor comments that are postedto your page. Delete any withinappropriate language orcontent.Monitor your friends’ pho...
Do:On Facebook, disable theGoogle search function in thePrivacy Settings.
DO NOT:Accept friend requests fromstudents or their parents.
DO NOT:Accept someone you do notknow as your friend.
DO NOT:Join “groups” that may beconsidered unprofessional orinappropriate.
DO NOT:Post inappropriate, vulgar, orobscene language ormaterials that could beconsidered inappropriate orunprofessional.
DO NOT:Post photos which could beconsidered inappropriate orunprofessional.
DO NOT:Link to materials or groupsthat may be considered to beinappropriate orunprofessional.
How should teachers andstudents use socialmedia/networking in education?Video:• Consider what you can, should, or already ...
How can we integrate socialmedia and social networkingin our MASD classrooms?
Should we?               Who should?      How do      we?
MASD Supports . . .MoodleMASD Blogs
Teaching Online Safety . . .From http://cybersmartcurriculum.org/Safety and Security OnlineManners & CybercitizenshipAuthe...
Teaching Online Safety . . .From http://www.netsmartz.org/Educators
Teaching Online Safety . . . "Adding one more thing (to the school day) isalways a challenge (so) I think it clearly hasto...
We’ve come a long way, baby . . .
ConversationQuestionsComments
Your ticket out the door . . .Go to my blog and add a commentto the social media/networking post.What new learning do you ...
Current Issues in Social Networking Presentation
Current Issues in Social Networking Presentation
Current Issues in Social Networking Presentation
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Current Issues in Social Networking Presentation

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Friday, May 25, 2012, Professional Development Workshop for MASD staff

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Current Issues in Social Networking Presentation

  1. 1. May 2012 Professional Development
  2. 2. Please Initialthe Workshop Sign In List
  3. 3. We’ll Talk About . . . What is social media and networking Examples of social media/networking sites Statistics Social networking in schools Your social media IQ School employees and social networking Students and social networking What we have to offer at MASD Resources for teaching digital citizenship All with conversation throughout 
  4. 4. What is Social Media?What is SocialNetworking?
  5. 5. An internet service used toconnect people andorganizations with commoninterests and purposes . . .
  6. 6. these services often incorporatevarious types of communicationincluding Instant Messaging,video sharing, photo sharing,and more . . .
  7. 7. Social MediaSocial NetworkingIn the online sense, it refers to atype of web site model whereindividual members becomepart of a broader virtualcommunity . . .
  8. 8. people you are connected to.
  9. 9. Do you use social media?Yes, I doNo, I don’tHow do you network online?
  10. 10. Who are the people you are connectedto… your followers (twitter) your friends (facebook) your readers (blog) your subscribers (YouTube)
  11. 11. Social MediaSocial NetworkingAn online destination that givesusers a chance to connect withone or more groups of friends,facilitating the sharing ofcontent, news, and informationamong them.
  12. 12. More than 845 million people are active users of Facebook.Facebook accounts for 1 out of every5 page views on the internetworldwide. 250 million photos are uploaded to Facebook daily. There are 2.7 billion likes every single day on Facebook.
  13. 13. The average Facebook userspends 20 minutes on the siteper visit.WOW! That’s a lot of time!
  14. 14. Twitter users now send 175million tweets every day.69 percent of users follow othersbased on recommendations fromfriends
  15. 15. At least one in every fourAmericans has a social mediaprofile
  16. 16. It’s a Revolution . . .
  17. 17. Many PSEA members andPennsylvania students usesocial media sites to keep intouch with classmates, familyand friends.
  18. 18. What does this mean for us?
  19. 19. When you post photographsand personal information on oneof these sites, you could besharing them with millions ofpeople around the world.
  20. 20. For teachers and educationprofessionals, an inappropriatepage on one of these sites couldlead to disciplinary action ordismissal.
  21. 21. When used appropriately, socialmedia sites can be a valuable,powerful tool for professionaldevelopment, sharing ofresources, and socialinteraction.
  22. 22. Its ok to use Twitter andFacebook to connect withfriends, family and colleagues.
  23. 23. Be careful and thoughtful aboutthe information you share, andwith whom you share it.
  24. 24. Even though the First Amendmentprotects your speech as a privatecitizen on matters of public concern,that speech may fall outside of FirstAmendment protection if it “impedesyour employer’s effectiveness orefficiency, or otherwise disrupts theworkplace.”
  25. 25. Avoid posting anything on yourprofile page about yourcolleagues, administrators, orstudents
  26. 26. Don’t use inappropriate orprofane messages or graphics,or anything that would reflectnegatively on your workplace.
  27. 27. Be aware that social mediaapplications, quizzes, games,and other related features alsocan result in content appearingon your profile page. Make surethat anything posted on yourpage is appropriate.
  28. 28. Each time you post aphotograph or information onthe web, make sure you wouldgladly show it to the followingpeople:
  29. 29. • Your mother• Your students• Your superintendent• The editor of The New YorkTimes
  30. 30. Don’t let this happen to you . . .
  31. 31. Ashley PayneBarrow County GeorgiaApalachee High SchoolTold to render her resignation orface suspension Picture was taken on her European vacation while visiting the Guinness Brewery and a local pub in Dublin.
  32. 32. Think this can’t happen to you . . .
  33. 33. Christopher Lee, CongressmanAnthony Weiner isnt New Yorkpolitician to get in trouble usingsocial media. In February,Representative Christopher Lee (R-NY) resigned from his post afterGawker published emails the marriedcongressman sent to women onCraigslist.These emails included photos of ashirtless Lee flexing his muscles forthe camera. The Buffalo-arearepresentative resigned less thanfour hours after Gawker posted theemails and photo.
  34. 34. Connor Riley, Would-be Cisco EmployeeIn March 2009, 22-year old Connor Riley was offered a job at Cisco. Her firstinstinct -- to tweet about her new opportunity -- is pretty common for most peopleof her generation.Unfortunately, Rileys tweet mentioned that taking a "fatty paycheck" would comeat the expense of "hating the work." A Cisco employee responded to her tweet,offering to pass her sentiments along to the hiring manager. Riley lost the jobbefore it was even started. The event, dubbed the "Cisco Fatty" incident, wentviral and was a good cautionary tale for individuals of all ages.
  35. 35. Chrysler Social Media EmployeeWhen someone with access to the @ChryslerAutos Twitter account accidentallydropped the F-bomb back in March, Chrysler was not amused. After first claimingthat its account had been compromised, Chrysler later admitted that the erranttweet was sent by an employee of the social media agency that handles theChrysler account. It appears that the employee accidentally tweeted from thewrong account.The misdirected tweet was enough to cost the employee his or her job.
  36. 36. Disgusting DominosPeopleNote to self: Publishingmisdeeds in the workplace isa great way to lose a job.Thats the lesson that someformer Dominos Pizzaemployees learned, andwere glad they did. A fewworkers filmed themselvesdoing gross things to food -food that was probablyserved to customers. Theythen posted this video toYouTube, because its allabout the lulz. Fortunately,some investigative work onthe part of Consumeristtracked down the employeesbehind the video. Dominosfired the employees.
  37. 37. Let’s determine yoursocial media IQ(Keep track of your correctanswers)
  38. 38. You are writing a twittermessage. What’s themaximum number ofcharacters you can include inyour message?
  39. 39. 140
  40. 40. Which of the following is NOTa social media application?FlickrMySpaceLinkedIniPhone
  41. 41. iPhone
  42. 42. The space on Facebookwhere you can leave publicmessages for your friends iscalled the
  43. 43. Wall
  44. 44. Flickr allows users to create amap of exactly where a photowas taken.
  45. 45. TrueIt’s called geotagging.
  46. 46. At which URL can internet usersaccess videos created by federalagencies?whitehouse.govYouTube.com/USGovernmentdata.govmygovernment.movgsa.gov/newmedia
  47. 47. YouTube.com/USGovernment
  48. 48. You’ve created a PowerPointpresentation that you want to poston the Web and allow people toembed it on their web pages. Asite that enables you to do this is:YouTubeSoundSlidesSlideShareVimeo
  49. 49. SlideShare
  50. 50. You can modify your YouTubeaccount so that comments mustbe approved before they arevisible.
  51. 51. True
  52. 52. You want to create your ownsocial network. An applicationfor doing this is:VimeoAdditTumblrNing
  53. 53. Ning
  54. 54. Which of these is NOT a twitterapplication?TwhirlTwitterpostTweetyliciousTweetdeckTweetr
  55. 55. Tweetylicious
  56. 56. Google is the most popular searchengine in the world. Which is thesecond?YouTubeBingYahoo!
  57. 57. YouTube
  58. 58. How did you do?10-10spend way too much time online but very savvy8-9pretty socially smart online6-7stumbling5 or lesstread carefully in online spaces
  59. 59. School Employee SocialMediaDo’s and Don’ts . . .
  60. 60. Do:Use social networking sites toconnect with friends, familyand colleagues.
  61. 61. Do:Use common sense when usingthis technology - and considerwho will see your page before youpost any information, photos, oranything else about yourself orothers.
  62. 62. Do:Be aware that users cansearch for you by anything inyour profile (your employer,university, etc.).
  63. 63. Have you Googled yourselflately?
  64. 64. Do:Control who sees your pageand who can search for yourpage. Set your privacysettings so that only “friends”can review your information.
  65. 65. Do:Monitor comments that are postedto your page. Delete any withinappropriate language orcontent.Monitor your friends’ photographs.If someone “tags” you in aninappropriate photograph, removethe tag and ask that the photo betaken down.
  66. 66. Do:On Facebook, disable theGoogle search function in thePrivacy Settings.
  67. 67. DO NOT:Accept friend requests fromstudents or their parents.
  68. 68. DO NOT:Accept someone you do notknow as your friend.
  69. 69. DO NOT:Join “groups” that may beconsidered unprofessional orinappropriate.
  70. 70. DO NOT:Post inappropriate, vulgar, orobscene language ormaterials that could beconsidered inappropriate orunprofessional.
  71. 71. DO NOT:Post photos which could beconsidered inappropriate orunprofessional.
  72. 72. DO NOT:Link to materials or groupsthat may be considered to beinappropriate orunprofessional.
  73. 73. How should teachers andstudents use socialmedia/networking in education?Video:• Consider what you can, should, or already use in your classroom.• Note the sites mentioned.• What’s your takeaway? What questions do you have?
  74. 74. How can we integrate socialmedia and social networkingin our MASD classrooms?
  75. 75. Should we? Who should? How do we?
  76. 76. MASD Supports . . .MoodleMASD Blogs
  77. 77. Teaching Online Safety . . .From http://cybersmartcurriculum.org/Safety and Security OnlineManners & CybercitizenshipAuthentic Learning and CreativityResearch and Information FluencyTwenty-First Century Challenges
  78. 78. Teaching Online Safety . . .From http://www.netsmartz.org/Educators
  79. 79. Teaching Online Safety . . . "Adding one more thing (to the school day) isalways a challenge (so) I think it clearly hasto be embedded in the way we do ourteaching and learning," says Keith Krueger,head of the Consortium for SchoolNetworking. "As a country, in the school andat the classroom level, we need to be muchbetter at really preparing kids to live in anunfiltered world."
  80. 80. We’ve come a long way, baby . . .
  81. 81. ConversationQuestionsComments
  82. 82. Your ticket out the door . . .Go to my blog and add a commentto the social media/networking post.What new learning do you leave withtoday?Have a fabulous weekend!!!
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