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Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
Business Blogging Basics
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Business Blogging Basics

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    • 1. Business Blogging Basics Lindsay Patross
    • 2. Lindsay Patross <ul><li>I Heart PGH </li></ul><ul><ul><li>http://www.IheartPGH.com </li></ul></ul><ul><li>Spreadshirt </li></ul><ul><ul><li>http://Blog.Spreadshirt.com </li></ul></ul>
    • 3. Questions About Blogs <ul><li>I already have a website, do I need a blog too? </li></ul><ul><li>Why should I read blogs? </li></ul><ul><li>How can blogging help my marketing efforts? </li></ul><ul><li>How do I set up a blog? </li></ul>
    • 4. Agenda <ul><li>What is a Blog? </li></ul><ul><li>Blog Structure </li></ul><ul><ul><li>Feeds &amp; Syndication </li></ul></ul><ul><li>Why Read Blogs? </li></ul><ul><li>Why Should My Business Have A Blog? </li></ul><ul><ul><li>Communicate &amp; Interact </li></ul></ul><ul><ul><li>Marketing Tool </li></ul></ul><ul><ul><li>Tell Your Story </li></ul></ul><ul><li>Opportunities &amp; Challenges </li></ul><ul><li>Basic Blogging Tools </li></ul><ul><li>Best Blogging Tips </li></ul>
    • 5. What is a Blog? <ul><li>Blog vs. Website </li></ul><ul><ul><li>A blog is a type of website </li></ul></ul><ul><li>Definition of Blog: </li></ul><ul><ul><li>Blog is short for weblog </li></ul></ul><ul><ul><li>A webpage that is updated frequently with most recent content on top </li></ul></ul>
    • 6. Content <ul><li>Content = The Stuff On Your Site </li></ul><ul><li>Types of content </li></ul><ul><ul><li>Static Content - things that stay the same, about page, contact page </li></ul></ul><ul><ul><li>Dynamic Content - things that get updated frequently, news, events  </li></ul></ul><ul><ul><ul><li>Each chunk of info is usually called the post </li></ul></ul></ul>
    • 7. Blog Structure <ul><li>Header </li></ul><ul><li>Side Bar(s) </li></ul><ul><ul><li>Categories </li></ul></ul><ul><li>Body </li></ul><ul><ul><li>Posts </li></ul></ul><ul><li>Blog Roll - links </li></ul>SIDE BAR BLOG POST CATEGORY/ TAGS HEADER
    • 8. &nbsp;
    • 9. Post Structure <ul><li>Each post usually includes… </li></ul><ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Author (If Blog has multiple authors) </li></ul></ul><ul><ul><li>Date </li></ul></ul><ul><ul><li>Comments </li></ul></ul>
    • 10. Feed Me <ul><li>Definition of “Web Feed” from Wikipedia (http://en.wikipedia.org/wiki/Web_feed) </li></ul><ul><ul><li>A web feed is a data format used for serving users frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation , which is performed by an Internet aggregator . </li></ul></ul>
    • 11. More on Feeds <ul><li>Blog publishes a feed, readers subscribe to feed using a feed reader or aggreator </li></ul><ul><ul><li>Common Feed Readers </li></ul></ul><ul><ul><ul><li>Googe Reader </li></ul></ul></ul><ul><ul><ul><li>Outlook </li></ul></ul></ul><ul><ul><ul><li>Blog Lines </li></ul></ul></ul><ul><ul><ul><li>NetVibes </li></ul></ul></ul><ul><ul><ul><li>Many Others </li></ul></ul></ul><ul><li>Feed reader checks for new content and allows reader to see what is new </li></ul>
    • 12. Feed Basics <ul><li>Types of Feeds </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>XML </li></ul></ul><ul><ul><li>Atom </li></ul></ul>
    • 13. Read the Feed <ul><li>Before Feed Reader </li></ul><ul><ul><li>Visit Multiple Websites </li></ul></ul><ul><li>After Feed Reader </li></ul><ul><ul><li>One stop shop for what&apos;s new </li></ul></ul>
    • 14. Google Feed Reader
    • 15. RSS in Plain English
    • 16. More on Google Reader <ul><li>Google.com/reader </li></ul><ul><li>Chris Brogan has a blog post on setting up Google Reader </li></ul><ul><ul><li>http://grasshopperfactory.com/cbc/use-google-reader-to-blaze-news/ </li></ul></ul>
    • 17. More Feeds <ul><li>General Blog Feed </li></ul><ul><li>Comments Feed </li></ul><ul><li>Search Feeds </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Will email you when search term shows up in news </li></ul></ul>
    • 18. Why Read Blogs? <ul><li>See what people are saying about you/your organization </li></ul><ul><li>See what your competitors are saying </li></ul><ul><li>Learn more about your industry </li></ul><ul><li>Get feedback from individuals </li></ul><ul><ul><li>Find a first person perspective on a topic </li></ul></ul><ul><ul><ul><li>Ex: looking for restaurant reviews, see what people are saying about their experiences at a particular establishment </li></ul></ul></ul>
    • 19. Why Should My Business Have A Blog? <ul><li>To Share information with others Customers, Potential Customers, Press </li></ul><ul><ul><li>Industry Info </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Fun Facts </li></ul></ul><ul><ul><li>Ideas for using your products/services </li></ul></ul><ul><li>Establish your business/brand as an expert in your field </li></ul><ul><li>Blogs are easy ways to put info on the web </li></ul><ul><ul><li>Blogging tools are easy to use, no code experience necessary </li></ul></ul><ul><li>Collaboration - people can leave comments and ideas, and others can see those comments </li></ul>
    • 20. The Blog As A Marketing Tool <ul><li>Active vs. Passive Content </li></ul><ul><ul><li>Emailing - active </li></ul></ul><ul><ul><li>Updating Blog (and feed) - passive </li></ul></ul><ul><ul><ul><li>People that want to know about whats new from your blog will follow along - each time you update the blog you are reminding them of your organization/business </li></ul></ul></ul><ul><li>Promotion: </li></ul><ul><ul><li>Blogs give the press and others a way to see what’s new at your organization </li></ul></ul><ul><ul><li>Google ranks blogs high in search engines </li></ul></ul>
    • 21. Use The Blog To Tell Your Story <ul><li>Tell Your Business’s Story </li></ul><ul><ul><li>Put a face with a name </li></ul></ul><ul><li>What is unique about your company? </li></ul><ul><li>The blog is an ongoing “about us” page </li></ul>
    • 22. Blogging Examples <ul><li>Personal Commentary </li></ul><ul><ul><li>2PoliticalJunkies.com - popular Pittsburgh poltical blog </li></ul></ul><ul><li>Organizations/Businesses </li></ul><ul><ul><li>Real Estate Agents </li></ul></ul><ul><ul><ul><li>use a blog rather than a newsletter to remind current and past clients about your expertise and services </li></ul></ul></ul><ul><ul><li>PUMP </li></ul></ul><ul><ul><ul><li>create a blog to share articles, events, info with members &amp; community </li></ul></ul></ul><ul><ul><li>Spreadshirt.com - http://blog.spreadshirt.com – </li></ul></ul><ul><ul><ul><li>update customers and potential customers on news, sales, ideas.  </li></ul></ul></ul><ul><ul><ul><li>Share general info about the industry to establish Spreadshirt as the expert in custom on demand printing. </li></ul></ul></ul><ul><ul><li>IheartPGH.com </li></ul></ul><ul><ul><ul><li>a resource for positive events and places in Pittsburgh </li></ul></ul></ul>
    • 23. The Blog As A Newsletter <ul><li>A Clickable newsletter </li></ul><ul><ul><li>includes a history of information that is a click away </li></ul></ul><ul><ul><li>Readers can find similar info/content - posts can be stored in multiple categories </li></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>IheartPGH.com - posts are put in topic categories and neighborhood categories </li></ul></ul></ul>
    • 24. Opportunities &amp; Challenges <ul><li>Most blogs are about honesty, the trend is to be open and honest about what you or your organization is doing </li></ul><ul><li>Challenge: when comments are on and people can leave their honest thought right below your info. Opponents/Critics can openly post their ideas on your site. </li></ul><ul><ul><li>Be ready for criticism </li></ul></ul><ul><ul><li>Managing negative comments takes time </li></ul></ul>
    • 25. Cost Effective Marketing <ul><li>Blogs are free or cheap </li></ul><ul><ul><li>Does not have to be elaborate technology </li></ul></ul><ul><ul><ul><li>Ex: NutsAboutSouthwest.com </li></ul></ul></ul><ul><li>Multiple Benefits </li></ul><ul><ul><li>Increased Search Engine Ranking </li></ul></ul><ul><ul><li>Increased Exposure for your business </li></ul></ul>
    • 26. How Do I Set-Up A Blog? <ul><li>Popular Blogging Tools </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Moveable Type </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><ul><li>definitely the easiest to use </li></ul></ul></ul><ul><ul><ul><li>Wordpress.com - free and you can use it right away </li></ul></ul></ul><ul><li>Making feeds easier </li></ul><ul><ul><li>Feedburner.com </li></ul></ul><ul><ul><ul><li>lets you see statistics on who is using your feed </li></ul></ul></ul>
    • 27. Best Blogging Tips <ul><li>Focus </li></ul><ul><li>Shorter posts, more often </li></ul><ul><li>Link, Link, Link </li></ul><ul><li>Photos, Video </li></ul><ul><li>ReBlog </li></ul><ul><ul><li>Add your perspective </li></ul></ul>
    • 28. Driving Traffic To Your Blog <ul><li>Include Link </li></ul><ul><ul><li>On website </li></ul></ul><ul><ul><li>Email signatures </li></ul></ul><ul><li>Link to other posts </li></ul><ul><li>Blog Roll – link to like minded blogs </li></ul><ul><li>Social Networking </li></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
    • 29. More Info <ul><li>Blogs On Blogging </li></ul><ul><li>Blogs on Wordpress </li></ul><ul><ul><li>http://lorelle.wordpress.com/ </li></ul></ul><ul><li>Wordpress.com &amp; Wordpress.org support and forums </li></ul><ul><li>Lindsay Patross </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>412-908-2015 </li></ul></ul>

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