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Speak asia corporate presentation

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  • Speak Asia Joining 11000/-Rs
    Including 4500/-Rs. gift voucher of oasisresorts
    And Free oasisresorts membership
    Contact person Er. Devidayal Khosla 09758002501 speakasian@rediffmail.com
    speakasian@ymail.com
    Join Speak Asia & get Free membership of OASISRESORTS And gifts worth 4500/-Rs and above
    2 Day 2 Night Stay in
    Radha Krishna Oasis Resorts Tapovan Rishikesh
    INCL. RAFTING + TREKKING + NEER GARH WATER FALLS
    (INCL. All meals)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

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  • 1.  
  • 2. Stages of Market Research
    • Stage One - Discovering
      • What people want, need or believe
      • How they act
    • Stage Two – Analysis
      • How to market a product or service
  • 3. Business Gain From Market Research
    • Market information
    • Market segmentation
    • Market trends
  • 4. Need of Market Research
    • Understand & Anticipate Industry Changes and Market Dynamics using Competitive Intelligence
    • Competitors, Customers & Technologies Are Complex Interdependencies Competitive Intelligence(CI) is about “Seeing Clearly” through Market Illusions
  • 5. What is Competitive Intelligence?
    • Is about substitutes, emerging new entrants, changing technologies and business models to address needs of customers, as it is about competitors
    • Understand unarticulated customer needs today and align assets & innovations for success tomorrow
    • Risk & Reward – risk to the current status quo or goals vector plus reward in addressing new market objectives
    • CI is about Sensing, Interpreting & Acting to Mitigate Threats & Exploit Opportunities in 3 Contexts:
      • Strategy – existential mission and competency applicability
      • Operations – performance alignment of assets and interface to industry/market
      • Tactics – engagement with customers vis-à-vis equivalents
  • 6. Market information
    • Understand & Anticipate Industry Changes and Market Dynamics-
      • Products
      • Price
      • Placement
      • Demand Supply Chain
      • etc
  • 7. Market Segmentation
    • Understand and categorize market
      • Motivation
      • Geographic
      • Personality
      • Demographic
      • Techno-graphic
      • Utility
      • Psychographic
      • Gender differences
      • etc
  • 8. Market Trends
    • Market movements upward or downward
  • 9. Top 9 Market Research Companies
    • Top 9 (2009) ( In Million USD)
    • 1. Nielsen Company 5,000.0
    • 2. WPP Group (Kantar Group, TNS, 2,000
    • Millward Brown, BMRB, IMRB
    • International & Ziment Group)
    • 3. IMS Health Inc. 1,958.6
    • 4. GfK AG 1,397.3
    • 5. Ipsos 1,077.0
    • 6. Synovate 739.6
    • 7. IRI 665.0
    • 8. Westat 425.8
    • 9. Arbitron 400.0
    • Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.
  • 10. Speak Asia Online Entering India
    • Current scenario
      • Unstructured panels in India and urgent demand of International online panel companies
      • Traditional methods of 90’s (Offline methods)
      • Net penetration very low in rural markets (small towns & R1,R2 )
      • Individual mail ID’s change frequently, Permanent Net Address is not reliable yet.
      • Indian Net surfers are highly fragmented (26 languages / 8 prime languages )
      • Clients don’t care , they want a high quality, Pan India online survey panel, right here , right now.
  • 11. Advantage
    • Effective Panels would require a combination of innovative strategies & local experience
  • 12. Advantage
    • The first effective Online Panel in India from Speak Asia has a clear 1 st mover’s advantage
  • 13. Building An Effective Panel
    • Identify the potential Panellist
    • Introduce Speak Asia
    • Offer him Opportunity to earn
    • Recruit and provide first level training through Franchisees
    • Train on the job for 8 weeks
    • Re-address his concerns and worries
    • Reward his efforts generously
    • Build his loyalty
  • 14. Some Speciality Panels for India
      • Car users with model & make
      • Car users with future purchase intention & views
      • Car sales men
      • Doctors – General
      • Doctors with specialisation
      • Patients with specific ailments like heart disease psychiatric
      • Pathological labs
      • Pregnant women & new mothers
      • Pre Teens & Teenagers with parental consent
      • IT hardware dealers
      • IT software & BPO professionals
  • 15. Our Targets For India
    • 75,000 to 100,000 panelists in first 90 days
    • 1.2 Million Panelists by 31 st December 2010.
  • 16. Eligibility of Panelist
    • If you are an existing online panelist with top 10 market research companies with a valid income proof of atleast $1000 in a year. You can join Speak Asia absolutely free.
    • Fresh /other panelists are required to go through training and read training material from “Online Surveys Today” which are also sent to them in “E-Bulletin”.
    • Subscription for 26/52 issues of “Online Surveys Today” E-Bulletins can be purchased from Franchisees, newspaper agents and select book stores.
  • 17. Legal Information
    • ‘ Survey Today’ an E-Bulletin is a online periodical - No import duties, VAT and service tax as per the Government of India regulations
    • Subscriptions can be purchased in Indian Rupees from authorized Franchisees, newspaper agents and select book stores.
    •   Income generated from working as a panelist or for recruiting other panelist can be sent through bank by Speak Asia from Singapore (As per Government of India regulations).
    • The responsibility of payment of taxes from this income lies with the panelist.
  • 18. Marketing Strategy – Online Panels In India
    • Based on our existing business from International clients, we require about 100,000 panelists in India by 30 th June 2010
    • For long term business developments, we have appointed an effective sales organization in India with a large sales team
  • 19. Career With Us – Have Fun & Earn
    • Regular Income - A rewarding and interesting career generating an income of upto $ 800 per month
    • Additional income - Support your company in recruitment of panelists and get rewarded as high as $6000 every day
    • Learn More - On job training of 8 weeks
    • Constant Improvement - Continuous feedback with guidance.
    • No Loss – Under training period has no penalties for poorly submitted surveys
  • 20. Some Rules for Panelists
    • Please be a part of Speak Asia Online only if career as a panelist interests you. If you do not fill your surveys properly, you do not get paid.
    • Merely registration on Speak Asia Online site or going through the E-Bulletin and training programs does not entitle you to any income whatsoever.
    • Surveys can be rejected on the following grounds :-
      • If you deliberately fill the survey with null value, 0 or (–)
      • If you have given the answers mindlessly
  • 21. Some Rules for Panelists
    • The first question may be – Are you are married ? and Second question could be – When are you planning to get married ? If you answer both the questions as married and planning to get married in 30 days. This means you have answered without reading.
    • If identical answers are given for the same survey from the same IP address, it could mean that a single person has given the same answers for different people without they actually filling up the survey.
    • Our system has a process to check if the survey was filled too fast or by pasting from somewhere or random keys were pressed like “123” or “xyz” such surveys would get rejected.
  • 22.
    • Speak Asia has appointed RACEME - an advertizing and marketing company in India to market its surveys.
    • With the years of experience and a dedicated core team of Raceme Speak Asia expects to be the largest Online survey panel company in India
    Initiative for India
  • 23.
    • Yahoo! India
    • HCC (Hincon Group)
    • Atul Ltd. (Lalbhai Group)
    • BILT (Thappar Group)
    • Bry-Air (Pahawa Group)
    • Dessicant Rotors International
    • CPS Colors
    • Spectrochem
    • Dynalite
    Clients
    • JohnsonDiversey (Unilever & Johnson Wax Professionals)
    • Crompton Greaves (India)
    • DKSH
    • Metro Cash & Carry
    • Everstyle Hospitality
    • Groupo Kettal
    • Goodrich Global
    • ThyssenKrupp
    • Liberti World
  • 24.
    • DLF
    • Zenith Steel Pipes (Yash Birla Group)
    • Stream (Stream, Trackmail & Infowayz)
    • GTL Ltd.
    • B.E.P.S
    • Welcome Heritage
    • Esmech
    • City Gold Entertainment
    • Clarion Chain Of Hotels
    • Avni Energy
    • Underwriter Laboratories
    • Worldwide
    Clients
    • Chinmaya Mission
    • Sahil Exclusive
    • Valson Polyester Pvt. Ltd.
    • Sampark Communication
    • Aanan Suiting
    • Nivada (Nahar Textiles)
    • Ratul Textiles
    • Maxfair Drugs
    • Lucky Star Entertainment
    • BTS Investments
    • Marico Limited
    • Metlife India Insurance Company Ltd.
  • 25. Raceme - Initiative
    • Already initiated dialogues with more than 150 prospective clients which includes
      • Market Research Companies
      • Direct Marketing Companies
      • Advertising Agencies
      • Top Corporates
    • A dedicated team for sales & marketing
    • Preparation of all support material including collaterals, DMs, EDMs and presentations etc.

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