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New Ways of (Web) Content Management
 

New Ways of (Web) Content Management

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The improvements made to managed metadata services, managed navigation, search and the new content by search web part and product catalog provide new ways for building internet and even intranet ...

The improvements made to managed metadata services, managed navigation, search and the new content by search web part and product catalog provide new ways for building internet and even intranet sites. In this session we’ll show you how and what this means to your information infrastructure.

Daniel Wessels

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  • FAST Search Server 2010 for Internet Sites brings the following:Easily managing content transformation through powerful processing toolsAdvanced scalability, flexibility, connectivity and linguistics with FAST ESPOpen & extensible platform, no code customization, familiar development toolsSharePoint Server 2010 for Internet Sites brings the following:Taxonomy driven navigation & page URLsCreate, edit, translate, approve, schedule, publish and expire contentBuilt-in user experiences for authors & visitorsWith these new changes to search, WCM sites can now be implemented two different or mixed ways: Structured Authoring: This is done by navigating to a location in the site & creating content page-by-page. This is how WCM sites were created in pre-SharePoint 2013.Search Based Sites: This new scenario, facilitated by the improvements in search in SharePoint 2013, involves rendering pages directly from the search index. This means that existing product databases or content not living within SharePoint can easily be included in WCM sites in SharePoint 2013.These two scenarios are not mutually exclusive… they can very easily be mixed.
  • The new content model for SharePoint 2013 sites is centered on two main components: the search index & shared metadata. The metadata, facilitated by Managed Metadata taxonomies, drives the navigation and ability to find content both in the index as well as traditionally authored content. The search index consists of content coming from content catalogs and other sources configured using the search management tools. SharePoint automatically generates rollup pages for each term in the taxonomy which lead to detail pages. Each of these pages is a template which can be customized by developers.
  • SharePoint 2010 introduced the Managed Metadata Service which provides taxonomy services to SharePoint sites. SharePoint 2013 builds and delivers on the potential and promises of what SharePoint 2010 introduced.Some of the investments & additions to taxonomy in SharePoint 2013 include:Added CSOM interfaces for working with term sets off the server.In SharePoint 2010, anyone could read term sets in a group, only some could write to it. SharePoint 2013 adds read/write permissions to groups.Term sets now have an “intended use” property to indicate if it should be used for tagging, search, navigation, etc.New management pages were added to reduce the number of people & instances that needed to access the Term Store Manager administration tool.SharePoint 2010 enabled the copy & reuse of terms. SharePoint 2013 introduces pinning which is like reuse, but it blocks any changes where it is being reused. A term set or a set of terms can be pinned.
  • The new navigation structure in SharePoint 2013 will use taxonomy to generate the URLs and paths to content. Even when creating new content, SharePoint will automatically add a new term to the taxonomy that maps to this new page. When navigating to a term that points to a rollup page, SharePoint will automatically generate a Page Layout (.ASPX) that will be used to display the contents. Developers & designers are free to update this template to use specific display templates using within the content by search web part.
  • Microsoft paid special attention in SharePoint 2013 to search engine optimization (SEO). The table on this slide depicts some of the important changes in this release.A big change involves the home page redirect HTTP status code returned when a user browses to a page. Previously a HTTP 302 status was returned which simply tells the requestor that the resource was found. For search engines this isn’t desired… rather it is more helpful to return a status code of HTTP 301 which says “this resource should now be found here”, telling the search engine to update it’s reference.
  • Creating an engaging user experience is only possible if your users can discover content and navigate on your site intuitively.The new Managed Navigation in SharePoint 2013 allows you to drivethe navigation elements on your site by using the term tagged with-in your content.This not only means that managing your site navigation is much easier now using the term store, but also because the same termstore is used for tagging content by your authors/editors, it will ensure that the user experience is consistent and adapts over time as your content also changes.In SharePoint 2013 as users navigate through your site and explore different categories, the experience will be adapt to that new context.In the example above, for Contoso News Video category we surfaced “Duration” refiner for videos, while for Contoso Electronics we provided a “Screen Size”refiner for “Laptops Category”. Managed navigation also provides the ability to create dynamic topics/category pages while minimizing the amount ofphysical pages needed. This is another example on how content and navigation should come together to provide a engaging and contextaware experience while ensuring content is re-used as much as possible.
  • WCM sites are driven by content which may be products, articles or anything else. With the new search & navigation capabilities added to SharePoint 2013 WCM sites, Microsoft has also made it easier to manage content by the introduction of Catalogs. A catalog is a special type of SharePoint list that is registered within search for pre-defined queries. Once a catalog has been created, it can be published and shared across site collections. This allows customers to have a content authoring site, working with products or articles or whatever type of content in a list-like fashion while rendering it in a different way.
  • WCM sites are driven by content which may be products, articles or anything else. With the new search & navigation capabilities added to SharePoint 2013 WCM sites, Microsoft has also made it easier to manage content by the introduction of Catalogs. A catalog is a special type of SharePoint list that is registered within search for pre-defined queries. Once a catalog has been created, it can be published and shared across site collections. This allows customers to have a content authoring site, working with products or articles or whatever type of content in a list-like fashion while rendering it in a different way.
  • Previous version of SharePoint WCM sites included a powerful web part used for content aggregation and rollup: Content by Query Web Part (CBQ). New in SharePoint 2013 is the Content by Search Web Part (CBS).The CBS, when placed on a page, allows developers & designers to pull content directly from the search index. The query can be designed to pull content based on values on the page or within the URL, such as terms in a term site. The results are then written to the page in JSON format and a display template is used to render the content in HTML. When search engines hit the page, SharePoint detects this is not a regular user and instead renders the HTML server side so the engine does not parse through the JSON, rather it parses the standard HTML page. There is also a property on the CBS Web Part that allows developers to force server-side rendering if they choose as in the case for accessibility reasons.
  • In the past, a web page was built using blocks of static html… and static content, once published.This meant that regardless of who the user was, they would experience the same content day after day, session after session…The “one-size-fits-all” content and site experience no longer meets the expectations of todays users.Todays users do not want to see the same content over and over again, but expect experiences to be more dynamic and rich. They want these experiences to be personal and evolve around their needs, intentions and actions.With the new search driven publishing model in SharePoint 2013, sites can now surface fresh new content tailored to eachuser, each session by simply configuring the new Content Search Web Part. Each block, each segment on a site nowcan be a unique and dynamic user experience powered by search. All of these search driven segments, blocks come together to delivera rich, engaging and adaptive experience.
  • Increasing conversions, traffic, repeat visitors and happier customers… These are all the primary goals of setting up an presence and a online business.Getting there requires not only a beautiful and engaging site, great content that can span across devices and languages, but also requires having an understandingof what your users did yesterday, what they are doing today... Understanding the user behavior on your site, and using that knowledge to target, to surfacecontent that is relevant to your users, is not a luxury but a necessity in today market.Consumers have little patience for content that is not relevant to them. With SharePoint 2013 the new Analysis Engine not only can analyze user behavior such as: clicks, add-to-carts, view documents, etc.. but can aggregate the collaborative wisdom of all user actions on your site tosurface context aware rich recommendations and insights.In the example above, on the left site you’ll see that on the Contoso Electronics store home page, multiple segments show “Popular Items, Top sellers”and even business driven “Promotions” based on insights. On the right side, on a product details page for a Laptop, you can see rich and relevantrecommendations surfaced based on the previous users actions on the site. This is another great example on how SharePoint can provide compelling and rich experiences and help users stay engaged on your site andallow them to discover even more…

New Ways of (Web) Content Management New Ways of (Web) Content Management Presentation Transcript