What is Your Career Plan in Tech Marketing?

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Create a career plan and work it!

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  • How many of you are familiar with this framework?
  • These are the areas of the framework for strategic, technical, and marketing activities.
  • Start with a self-assessment using the Framework3 things for each activity:1. How important is this to your career (high, medium, low)?2. How well do you do it (high, medium, low)?3. What is your proof?Out of the items where there is a gap between importance and assessment, choose the top 3.For the top 3:What are the barriers to success?How will you overcome the barriers?What specific actions will you take?DURING AN INTERVIEW; pull it out. Use it to find out whether THEY understand the strategic role of product management. “Where do you see this job?” Demo boy? Demo girl? Run!Use it to highlight what you’ve done.What’s the proof of your successes?If you’re lucky, she will pull out the same framework. Ha! The secret handshake… If she doesn’t, leave one for her. She’ll appreciate it.But be prepared. The people interviewing you might use it to figure out what your qualifications are. Don’t get caught offguard!
  • What is Your Career Plan in Tech Marketing?

    1. 1. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5. Inquisitive<br />
    6. 6. Determined<br />
    7. 7. observer<br />
    8. 8. Patterns<br />
    9. 9. Lemonader<br />
    10. 10. …curious…<br />
    11. 11.
    12. 12. What are you working on?<br />
    13. 13. Top 10 Software Roadmap Trends<br />Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org<br />
    14. 14. What do you do?<br />
    15. 15. The Things We Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    16. 16. What Product Managers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    17. 17. What Product Marketers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    18. 18. PMM v. PM<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    19. 19. Time Spent on Social Media a Week?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    20. 20. What Do You Want to Know More About?<br />“My customers and their customers”<br />“Motivating sales reps”<br />“Finance (yuck!)”<br /> “how to measure marketing success”<br />“My competition”<br />“market research techniques”<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    21. 21. Compensation<br />
    22. 22. The Average Salary by Role<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    23. 23. Compensation by Experience?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    24. 24. Where Are You Going?<br />
    25. 25. Career Path Profiles<br />Executive<br />AGE: 44 <br />EXPERIENCE: 10+ Yrs<br />Director<br />AGE: 42 <br />EXPERIENCE: 5-10 Yrs<br />xManagers<br />39 yrs old<br />EXPERIENCE: 3-10 Yrs<br />Based on Respondent Title<br />
    26. 26. What is Your Path?<br />
    27. 27. Where do you want to focus?<br />
    28. 28. Strategic<br />Marketing<br />Technical<br />
    29. 29. Assess your skills<br />
    30. 30. 1<br />What are your strengths?<br />2<br />Where do you want to go?<br />3<br />What’s your plan?<br />
    31. 31. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />

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