Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<b...
Inquisitive<br />
Determined<br />
observer<br />
Patterns<br />
Lemonader<br />
…curious…<br />
What are you working on?<br />
Top 10 Software Roadmap Trends<br />Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyre...
What do you do?<br />
The Things We Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
What Product Managers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
What Product Marketers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
PMM v. PM<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
Time Spent on Social Media a Week?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
What Do You Want to Know More About?<br />“My customers and their customers”<br />“Motivating sales reps”<br />“Finance (y...
Compensation<br />
The Average Salary by Role<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
Compensation by Experience?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
Where Are You Going?<br />
Career Path Profiles<br />Executive<br />AGE: 44 <br />EXPERIENCE: 10+ Yrs<br />Director<br />AGE: 42 <br />EXPERIENCE: 5-...
What is Your Path?<br />
Where do you want to focus?<br />
Strategic<br />Marketing<br />Technical<br />
Assess your skills<br />
1<br />What are your strengths?<br />2<br />Where do you want to go?<br />3<br />What’s your plan?<br />
Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<b...
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What is your career plan as a tech marketer?

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Develop a career plan and work it!

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  • How many of you are familiar with this framework?
  • These are the areas of the framework for strategic, technical, and marketing activities.
  • What is your career plan as a tech marketer?

    1. 1. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5. Inquisitive<br />
    6. 6. Determined<br />
    7. 7. observer<br />
    8. 8. Patterns<br />
    9. 9. Lemonader<br />
    10. 10. …curious…<br />
    11. 11.
    12. 12. What are you working on?<br />
    13. 13. Top 10 Software Roadmap Trends<br />Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org<br />
    14. 14. What do you do?<br />
    15. 15. The Things We Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    16. 16. What Product Managers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    17. 17. What Product Marketers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    18. 18. PMM v. PM<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    19. 19. Time Spent on Social Media a Week?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    20. 20. What Do You Want to Know More About?<br />“My customers and their customers”<br />“Motivating sales reps”<br />“Finance (yuck!)”<br /> “how to measure marketing success”<br />“My competition”<br />“market research techniques”<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    21. 21. Compensation<br />
    22. 22. The Average Salary by Role<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    23. 23. Compensation by Experience?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
    24. 24. Where Are You Going?<br />
    25. 25. Career Path Profiles<br />Executive<br />AGE: 44 <br />EXPERIENCE: 10+ Yrs<br />Director<br />AGE: 42 <br />EXPERIENCE: 5-10 Yrs<br />xManagers<br />39 yrs old<br />EXPERIENCE: 3-10 Yrs<br />Based on Respondent Title<br />
    26. 26. What is Your Path?<br />
    27. 27. Where do you want to focus?<br />
    28. 28. Strategic<br />Marketing<br />Technical<br />
    29. 29. Assess your skills<br />
    30. 30. 1<br />What are your strengths?<br />2<br />Where do you want to go?<br />3<br />What’s your plan?<br />
    31. 31. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />
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