Top 25 Retail Brands - Kantar Retail
by Jon Gatrell, Product Management Speaker and Instructor at Pragmatic Marketing on Jul 06, 2010
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This report helps illuminate the radical...
This report helps illuminate the radical
changes reshaping retail as shoppers,
chastened by the recession and empowered with technology, think differently about what
and how they purchase. Here are just three
of many critical considerations:
First, brand is a prerequisite of retail
success. How retailers build their brands
impacts all aspects of their business.
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