SlideShare a Scribd company logo
1 of 40
Top 25 Innovators 2010,[object Object],A Case Study in Brand Awareness,[object Object],jongatrell | @spatially | www.spatiallyrelevant.org,[object Object]
“Innovation is the central issue in economic prosperity”,[object Object],@michael.porter,[object Object]
The 201025 Most Innovative Companies,[object Object],“Bloomberg BusinessWeek's Most Innovative Companies special report is based on data from longtime partner Boston Consulting Group (BCG). Last December the consultancy e-mailed a 21-question poll to senior executives around the globe. ,[object Object],The Top 25 was derived from one of those questions.,[object Object]
…1,590 respondents …,[object Object]
The Question:,[object Object],Name the most innovative companies OUTSIDE your own industry in 2009,[object Object],SOURCE: http://images.businessweek.com/ss/10/04/0415_most_innovative_companies/,[object Object]
25,[object Object],…in reverse order…,[object Object],1,[object Object]
25,[object Object]
24,[object Object]
23,[object Object]
22,[object Object]
21,[object Object]
20,[object Object]
Top 25 Innovators 2010: A Case Study in Brand Awareness
19,[object Object]
18,[object Object]
17,[object Object]
16,[object Object]
15,[object Object]
“Innovation is not the product of logical thought, although the result is tied to logical structure”.,[object Object]
14,[object Object]
13,[object Object]
12,[object Object]
11,[object Object]
10,[object Object]
“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”,[object Object],@warren.buffett,[object Object]
9,[object Object]
8,[object Object]
7,[object Object]
“There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. “,[object Object],6,[object Object]
“Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.” ,[object Object],@jeff.bezos,[object Object]
5,[object Object]
4,[object Object]
3,[object Object]
2,[object Object]
1,[object Object]
…innovation as defined by survey…,[object Object]
{ BRAND AWARENESS },[object Object]
Would the impact of brand be different if they could have picked a company in their own industry?,[object Object]
Would the list have been different if the 1590 participants had been senior technology leaders ?,[object Object]
IMAGE,[object Object],Credits,[object Object],http://www.flickr.com/photos/19271608@N00/2207910518/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/23240104@N02/2554493580/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/stuckincustoms/2546259645/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/levien66/3598348286/sizes/o/in/photostream/ ,[object Object],http://www.flickr.com/photos/galaygobi/114527025/sizes/o/in/photostream/,[object Object],http://www.flickr.com/photos/coca-cola_art_gallery/2809727356/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/c-s-n/3409284500/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/danielygo/4123369171/sizes/l/in/photostream/ ,[object Object],http://www.flickr.com/photos/fsse-info/3093021726/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/argentla/3849279873/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/26024078@N00/946717609/sizes/o/in/photostream/,[object Object],http://www.flickr.com/photos/jimu/4592685083/sizes/o/in/photostream/,[object Object],http://www.flickr.com/photos/unrest23/3300696905/sizes/m/in/photostream/,[object Object],http://www.flickr.com/photos/christianmontone/4230987733/sizes/o/in/photostream/ ,[object Object]

More Related Content

What's hot

Optimising the impact of social innovation
Optimising the impact of social innovation Optimising the impact of social innovation
Optimising the impact of social innovation Anne-Marie Elias
 
Powering Communities for Prize Challenges
Powering Communities for Prize ChallengesPowering Communities for Prize Challenges
Powering Communities for Prize ChallengesCrowdsourcing Week
 
Open Data for Business: The U.S. Experience
Open Data for Business: The U.S. ExperienceOpen Data for Business: The U.S. Experience
Open Data for Business: The U.S. ExperienceData Portal India
 
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and Crowdfunding
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and CrowdfundingSTART-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and Crowdfunding
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and CrowdfundingJim Allen MBA, BSEE, PMT
 
Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Crowdsourcing Week
 
Crowdfunding - Harnessing the Power of the Crowd
Crowdfunding - Harnessing the Power of the CrowdCrowdfunding - Harnessing the Power of the Crowd
Crowdfunding - Harnessing the Power of the CrowdPCM creative
 
Making The Case For Open Leadership
Making The Case For Open LeadershipMaking The Case For Open Leadership
Making The Case For Open LeadershipCharlene Li
 
Final submission
Final submissionFinal submission
Final submissionAthiq Nasri
 
Get ambition roland harwood
Get ambition   roland harwoodGet ambition   roland harwood
Get ambition roland harwood100%Open
 
The bright future of communities
The bright future of communitiesThe bright future of communities
The bright future of communitiesInSites on Stage
 
[Business Transformation]: Biz X Data Subsustency to Digital Agility
[Business Transformation]: Biz X Data Subsustency to Digital Agility[Business Transformation]: Biz X Data Subsustency to Digital Agility
[Business Transformation]: Biz X Data Subsustency to Digital AgilityCommittee of iCIO Community
 
How AI Helps You By Taking Your Job
How AI Helps You By Taking Your JobHow AI Helps You By Taking Your Job
How AI Helps You By Taking Your JobServiceRocket
 
Fundamental shifts shaping our furture by Frank Kern - Aricent
Fundamental shifts shaping our furture by Frank Kern - AricentFundamental shifts shaping our furture by Frank Kern - Aricent
Fundamental shifts shaping our furture by Frank Kern - AricentZinnov
 
Agility and Organisational Change
Agility and Organisational ChangeAgility and Organisational Change
Agility and Organisational ChangeNeil Perkin
 
Open Innovation Masterclass
Open Innovation MasterclassOpen Innovation Masterclass
Open Innovation MasterclassNesta
 

What's hot (20)

Optimising the impact of social innovation
Optimising the impact of social innovation Optimising the impact of social innovation
Optimising the impact of social innovation
 
Powering Communities for Prize Challenges
Powering Communities for Prize ChallengesPowering Communities for Prize Challenges
Powering Communities for Prize Challenges
 
Open Data for Business: The U.S. Experience
Open Data for Business: The U.S. ExperienceOpen Data for Business: The U.S. Experience
Open Data for Business: The U.S. Experience
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and Crowdfunding
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and CrowdfundingSTART-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and Crowdfunding
START-UP MANUFACTURING: 3D Printing, Fab Labs, Hackerspaces and Crowdfunding
 
Submission
SubmissionSubmission
Submission
 
The Tech-Minded CFO
The Tech-Minded CFO The Tech-Minded CFO
The Tech-Minded CFO
 
Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy
 
Crowdfunding - Harnessing the Power of the Crowd
Crowdfunding - Harnessing the Power of the CrowdCrowdfunding - Harnessing the Power of the Crowd
Crowdfunding - Harnessing the Power of the Crowd
 
The New Strategy
The New StrategyThe New Strategy
The New Strategy
 
Making The Case For Open Leadership
Making The Case For Open LeadershipMaking The Case For Open Leadership
Making The Case For Open Leadership
 
Final submission
Final submissionFinal submission
Final submission
 
Get ambition roland harwood
Get ambition   roland harwoodGet ambition   roland harwood
Get ambition roland harwood
 
The bright future of communities
The bright future of communitiesThe bright future of communities
The bright future of communities
 
Cio Pulse Sept 2008
Cio Pulse Sept 2008Cio Pulse Sept 2008
Cio Pulse Sept 2008
 
[Business Transformation]: Biz X Data Subsustency to Digital Agility
[Business Transformation]: Biz X Data Subsustency to Digital Agility[Business Transformation]: Biz X Data Subsustency to Digital Agility
[Business Transformation]: Biz X Data Subsustency to Digital Agility
 
How AI Helps You By Taking Your Job
How AI Helps You By Taking Your JobHow AI Helps You By Taking Your Job
How AI Helps You By Taking Your Job
 
Fundamental shifts shaping our furture by Frank Kern - Aricent
Fundamental shifts shaping our furture by Frank Kern - AricentFundamental shifts shaping our furture by Frank Kern - Aricent
Fundamental shifts shaping our furture by Frank Kern - Aricent
 
Agility and Organisational Change
Agility and Organisational ChangeAgility and Organisational Change
Agility and Organisational Change
 
Open Innovation Masterclass
Open Innovation MasterclassOpen Innovation Masterclass
Open Innovation Masterclass
 

Viewers also liked

Brand Awareness
Brand AwarenessBrand Awareness
Brand AwarenessUm Abrar
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELSeb Reeve
 
Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Seb Reeve
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing CampaignVictor Mutua
 
How small charities can apply the techniques of big campaigns
How small charities can apply the techniques of big campaignsHow small charities can apply the techniques of big campaigns
How small charities can apply the techniques of big campaignsKnowHowNonProfit
 
Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013Precedent
 
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...Carl Marvin Yabut
 
Brand development
Brand developmentBrand development
Brand developmentMitzuv
 
A Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLA Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLK.N.Vijay Kumar
 
Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Ishan Parekh
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Wajid Ali
 
Battle Underground NullCon 2011 Walkthrough
Battle Underground NullCon 2011 WalkthroughBattle Underground NullCon 2011 Walkthrough
Battle Underground NullCon 2011 WalkthroughAnant Shrivastava
 
03 кластеризация документов
03 кластеризация документов03 кластеризация документов
03 кластеризация документовLidia Pivovarova
 

Viewers also liked (20)

Brand Awareness
Brand AwarenessBrand Awareness
Brand Awareness
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
 
Nuance Analyst Meeting02_18_10
Nuance Analyst Meeting02_18_10Nuance Analyst Meeting02_18_10
Nuance Analyst Meeting02_18_10
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
 
How RSS Work
How RSS WorkHow RSS Work
How RSS Work
 
Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012Nuance Biometrics Institute Presentation 27th June 2012
Nuance Biometrics Institute Presentation 27th June 2012
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
 
How small charities can apply the techniques of big campaigns
How small charities can apply the techniques of big campaignsHow small charities can apply the techniques of big campaigns
How small charities can apply the techniques of big campaigns
 
Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013
 
Ppt on rice survey
Ppt on rice surveyPpt on rice survey
Ppt on rice survey
 
brand-awareness
 brand-awareness  brand-awareness
brand-awareness
 
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...
IMPACT OF NESTLE PHILIPPINE'S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON CON...
 
Brand development
Brand developmentBrand development
Brand development
 
A Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLA Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDL
 
12 Branding and Awareness Strategies
12 Branding and Awareness Strategies12 Branding and Awareness Strategies
12 Branding and Awareness Strategies
 
Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
 
Battle Underground NullCon 2011 Walkthrough
Battle Underground NullCon 2011 WalkthroughBattle Underground NullCon 2011 Walkthrough
Battle Underground NullCon 2011 Walkthrough
 
03 кластеризация документов
03 кластеризация документов03 кластеризация документов
03 кластеризация документов
 

Similar to Top 25 Innovators 2010: A Case Study in Brand Awareness

Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksNexo Corporation Srl
 
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...Creating the Conditions for Sustainable Innovation The Leadership Imperative ...
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...Meghan Daily
 
2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - AgilityAhmed Al Bilal
 
"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network
"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network
"Nurturing The Next Big Thing" from the March 2013 Issue of PM NetworkThink For A Change
 
Integrating IP Protection with Open Innovation Business Practices
Integrating IP Protection with Open Innovation Business PracticesIntegrating IP Protection with Open Innovation Business Practices
Integrating IP Protection with Open Innovation Business PracticesThis account is closed
 
Innovation and creativity 06 innovative organizations
Innovation and creativity 06 innovative organizationsInnovation and creativity 06 innovative organizations
Innovation and creativity 06 innovative organizationsKamal AL MASRI
 
SVC2UK 2013 tips for scaling up your business
SVC2UK 2013 tips for scaling up your businessSVC2UK 2013 tips for scaling up your business
SVC2UK 2013 tips for scaling up your businessJanet Coyle
 
SVC2UK 2013 scale up report presentation
SVC2UK 2013 scale up report presentationSVC2UK 2013 scale up report presentation
SVC2UK 2013 scale up report presentationJanet Coyle
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016Andreas Laspadakis
 
Innovation in Small Companies
Innovation in Small CompaniesInnovation in Small Companies
Innovation in Small Companiesmitdfw
 
Using your Intranet to boost Employee Engagement
Using your Intranet to boost Employee EngagementUsing your Intranet to boost Employee Engagement
Using your Intranet to boost Employee EngagementStephan Schillerwein
 
Fact2010 Newsletter May 2010 V2
Fact2010 Newsletter May 2010 V2Fact2010 Newsletter May 2010 V2
Fact2010 Newsletter May 2010 V2syosko
 
Innovative Talent Drives Business Growth
Innovative Talent Drives Business GrowthInnovative Talent Drives Business Growth
Innovative Talent Drives Business GrowthSTRIMgroup
 
The Future of Advance Analytics
The Future of Advance Analytics The Future of Advance Analytics
The Future of Advance Analytics InnoTech
 
2015 q2 McKinsey quarterly - Thriving at scale
2015 q2 McKinsey quarterly - Thriving at scale2015 q2 McKinsey quarterly - Thriving at scale
2015 q2 McKinsey quarterly - Thriving at scaleAhmed Al Bilal
 
Assessing and Fostering a Culture of Innovation
Assessing and Fostering a Culture of InnovationAssessing and Fostering a Culture of Innovation
Assessing and Fostering a Culture of InnovationNaba Ahmed
 
Building customer value through innovation
Building customer value through innovationBuilding customer value through innovation
Building customer value through innovationLorenzo Vicens
 

Similar to Top 25 Innovators 2010: A Case Study in Brand Awareness (20)

Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talks
 
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...Creating the Conditions for Sustainable Innovation The Leadership Imperative ...
Creating the Conditions for Sustainable Innovation The Leadership Imperative ...
 
2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility
 
"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network
"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network
"Nurturing The Next Big Thing" from the March 2013 Issue of PM Network
 
Integrating IP Protection with Open Innovation Business Practices
Integrating IP Protection with Open Innovation Business PracticesIntegrating IP Protection with Open Innovation Business Practices
Integrating IP Protection with Open Innovation Business Practices
 
Innovation and creativity 06 innovative organizations
Innovation and creativity 06 innovative organizationsInnovation and creativity 06 innovative organizations
Innovation and creativity 06 innovative organizations
 
SVC2UK 2013 tips for scaling up your business
SVC2UK 2013 tips for scaling up your businessSVC2UK 2013 tips for scaling up your business
SVC2UK 2013 tips for scaling up your business
 
SVC2UK 2013 scale up report presentation
SVC2UK 2013 scale up report presentationSVC2UK 2013 scale up report presentation
SVC2UK 2013 scale up report presentation
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016
 
Innovation in Small Companies
Innovation in Small CompaniesInnovation in Small Companies
Innovation in Small Companies
 
Using your Intranet to boost Employee Engagement
Using your Intranet to boost Employee EngagementUsing your Intranet to boost Employee Engagement
Using your Intranet to boost Employee Engagement
 
What is the BIG Idea? by Paul Ahlstrom
What is the BIG Idea? by Paul AhlstromWhat is the BIG Idea? by Paul Ahlstrom
What is the BIG Idea? by Paul Ahlstrom
 
Fact2010 Newsletter May 2010 V2
Fact2010 Newsletter May 2010 V2Fact2010 Newsletter May 2010 V2
Fact2010 Newsletter May 2010 V2
 
Innovative Talent Drives Business Growth
Innovative Talent Drives Business GrowthInnovative Talent Drives Business Growth
Innovative Talent Drives Business Growth
 
The Future of Advance Analytics
The Future of Advance Analytics The Future of Advance Analytics
The Future of Advance Analytics
 
2015 q2 McKinsey quarterly - Thriving at scale
2015 q2 McKinsey quarterly - Thriving at scale2015 q2 McKinsey quarterly - Thriving at scale
2015 q2 McKinsey quarterly - Thriving at scale
 
Assessing and Fostering a Culture of Innovation
Assessing and Fostering a Culture of InnovationAssessing and Fostering a Culture of Innovation
Assessing and Fostering a Culture of Innovation
 
envoi-articles-no-002
envoi-articles-no-002envoi-articles-no-002
envoi-articles-no-002
 
Building customer value through innovation
Building customer value through innovationBuilding customer value through innovation
Building customer value through innovation
 
Advertising and innovation2
Advertising and innovation2Advertising and innovation2
Advertising and innovation2
 

More from Jon Gatrell

What is a Good Product Manager?
What is a Good Product Manager?What is a Good Product Manager?
What is a Good Product Manager?Jon Gatrell
 
Define Your Career Roadmap
Define Your Career RoadmapDefine Your Career Roadmap
Define Your Career RoadmapJon Gatrell
 
Product Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathProduct Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathJon Gatrell
 
What is your career plan as a tech marketer?
What is your career plan as a tech marketer?What is your career plan as a tech marketer?
What is your career plan as a tech marketer?Jon Gatrell
 
What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?Jon Gatrell
 
Listen to the Market
Listen to the MarketListen to the Market
Listen to the MarketJon Gatrell
 
Social Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketSocial Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketJon Gatrell
 
Social Capital Death Match
Social Capital Death MatchSocial Capital Death Match
Social Capital Death MatchJon Gatrell
 
What is your product's social strategy?
What is your product's social strategy?What is your product's social strategy?
What is your product's social strategy?Jon Gatrell
 
Social Insights from the Market
Social Insights from the MarketSocial Insights from the Market
Social Insights from the MarketJon Gatrell
 
Social Products Require Social Marketers.
Social Products Require Social Marketers.Social Products Require Social Marketers.
Social Products Require Social Marketers.Jon Gatrell
 
Top 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailTop 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailJon Gatrell
 
No Such Thing As Social Products
No Such Thing As Social ProductsNo Such Thing As Social Products
No Such Thing As Social ProductsJon Gatrell
 
Stupid Things In Product Management
Stupid Things In Product ManagementStupid Things In Product Management
Stupid Things In Product ManagementJon Gatrell
 
Measuring Social Media For B2B
Measuring Social Media For B2BMeasuring Social Media For B2B
Measuring Social Media For B2BJon Gatrell
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss AversionJon Gatrell
 
Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Jon Gatrell
 
Understand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachUnderstand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachJon Gatrell
 
Christmas is for Cookies
Christmas is for CookiesChristmas is for Cookies
Christmas is for CookiesJon Gatrell
 
White House Process and Data Concerns
White House Process and Data ConcernsWhite House Process and Data Concerns
White House Process and Data ConcernsJon Gatrell
 

More from Jon Gatrell (20)

What is a Good Product Manager?
What is a Good Product Manager?What is a Good Product Manager?
What is a Good Product Manager?
 
Define Your Career Roadmap
Define Your Career RoadmapDefine Your Career Roadmap
Define Your Career Roadmap
 
Product Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathProduct Management Career Planning: Set Your Path
Product Management Career Planning: Set Your Path
 
What is your career plan as a tech marketer?
What is your career plan as a tech marketer?What is your career plan as a tech marketer?
What is your career plan as a tech marketer?
 
What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?
 
Listen to the Market
Listen to the MarketListen to the Market
Listen to the Market
 
Social Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketSocial Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the Market
 
Social Capital Death Match
Social Capital Death MatchSocial Capital Death Match
Social Capital Death Match
 
What is your product's social strategy?
What is your product's social strategy?What is your product's social strategy?
What is your product's social strategy?
 
Social Insights from the Market
Social Insights from the MarketSocial Insights from the Market
Social Insights from the Market
 
Social Products Require Social Marketers.
Social Products Require Social Marketers.Social Products Require Social Marketers.
Social Products Require Social Marketers.
 
Top 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailTop 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar Retail
 
No Such Thing As Social Products
No Such Thing As Social ProductsNo Such Thing As Social Products
No Such Thing As Social Products
 
Stupid Things In Product Management
Stupid Things In Product ManagementStupid Things In Product Management
Stupid Things In Product Management
 
Measuring Social Media For B2B
Measuring Social Media For B2BMeasuring Social Media For B2B
Measuring Social Media For B2B
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss Aversion
 
Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?
 
Understand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachUnderstand Risk in Communications and Data Breach
Understand Risk in Communications and Data Breach
 
Christmas is for Cookies
Christmas is for CookiesChristmas is for Cookies
Christmas is for Cookies
 
White House Process and Data Concerns
White House Process and Data ConcernsWhite House Process and Data Concerns
White House Process and Data Concerns
 

Recently uploaded

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Recently uploaded (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Top 25 Innovators 2010: A Case Study in Brand Awareness

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.