Social Media: Where Brand is Tags

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How to Brew Coffee At Home shape the cloud Social Media: Where Brand is Tags
what is brand?
- a representation
identity feeling thought image ads promotion messaging service category impression product differentiation tagline quality logo placement strategy conceptual
brand investment today
- recognition, awareness and corporate messaging
traditional brand management
- inside out – creating the demand and awareness
social brand management
- outside in – demand and brand discovery
VW as a social brand
- categories | emotions | style
what is your brand’s tag cloud?
- what do you want it to be?
depends on what you do
- and how they tag
- Credits
http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.com http://flickr.com/photos/monitorpop/545191653/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg
- www.spatiallyrelevant.org © 2008