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Social Insights from the Market
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Social Insights from the Market

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  • 1. Social Insights There is no such thing as a social product, only social product managers Jon Gatrell @spatially Pragmatic Marketing b: www.spatiallyrelevant.org w: www.pragmaticmarketing.com
  • 2. Thank you to our sponsors:
  • 3. number of slides > pain bearable n childbirth frankly, quite unreasonable 34 Source: N-Slide Scale Root canal
  • 4. http://boingboing.net/2006/11/02/hilarious-piechartvi.html
  • 5. Should You Use Comic Sans? Is Your Presentation Going to Viewed By Others? You Should Not Use Comic Sans NoYes Source: imgur.com
  • 6. The New Good Stuff
  • 7. . .My CEO read about this This thing on the airplane . . . . I read about this thing on on this blog, looks interesting Everyone’s Using it Not sure how to use for my job It’s just a time sink Maybe the next thing is better COOLFACTOR WHY DID I THINK THIS WOULD WORK? B2B Marketing and Social Tools Lifecycle
  • 8. ……the world is becoming too fast, too complex and too networked for any company to have all the answers inside.
  • 9. Considered but not a significant factor 51% None 40% Major part of the program 9% Source: 2009 - 2010 Pragmatic Marketing Survey
  • 10. No 62% Yes, Personally 27% Yes, for the company (as an individual or as the company) 11% Source: 2009 - 2010 Pragmatic Marketing Survey
  • 11. #prodmgmt #pcrtp2010 #prodmktg
  • 12. It makes my eyes bleed @surlypm.noreallysurlypm Only experimenting at present @prdmgttype90210 A nuisance perpetuated by the self- absorbed @notbuyingitforPM @dontweeverlearn2012 The Valley is again pulling the wool over the world’s eyes. We’ve learned nothing from the late 90’s! @pmpotential: Twitter as a marketing tool has very interesting potential @planningpm: Will use more in 2010 for products Source: 2009-2010 Pragmatic Marketing SurveyNames are changed to protect the innocent
  • 13. Twitter is a nonstop feedback loop
  • 14. Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Requirements Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
  • 15. Source: MS&L/PRWeek 2009 Social Media Survey
  • 16. Nothing will ever be attempted if all possible objections must be first overcome.
  • 17. Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Requirements Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
  • 18. Be part of the 34% Source: MS&L/PRWeek 2009 Social Media Survey
  • 19. Networks don’t have people, people have networks
  • 20. The rush to start using the tools should not outweigh the need to formulate a social media strategy
  • 21. Find #buyers #customers #prodmktg #competition #partners #peers #prodmgmt http://www.flickr.com/photos/cctwebteam/1732901151/
  • 22. http://www.flickr.com/photos/dullhunk/3389581452/sizes/o/
  • 23. Listen
  • 24. http://www.flickr.com/photos/niclindh/1389750548/sizes/o/
  • 25. Learn http://www.flickr.com/photos/wfryer/2516648940/sizes/o/
  • 26. While we ponder when to begin, it becomes too late.
  • 27. Thank you to our sponsors:
  • 28. Jon Gatrell @spatially Pragmatic Marketing b: www.spatiallyrelevant.org w: www.pragmaticmarketing.com THANKS!