Social Insights
There is no such thing as a social
product, only social product managers
Jon Gatrell
@spatially
Pragmatic ...
Thank you to our sponsors:
number of slides >
pain
bearable
n
childbirth
frankly, quite
unreasonable
34
Source:
N-Slide Scale
Root canal
http://boingboing.net/2006/11/02/hilarious-piechartvi.html
Should You Use Comic Sans?
Is Your
Presentation
Going to
Viewed By
Others?
You Should Not
Use Comic Sans
NoYes
Source: img...
The New
Good Stuff
.
.My CEO read about this
This thing on the airplane
. .
.
.
I read about this thing on
on this blog, looks interesting
Ev...
……the world is becoming too fast,
too complex and too networked
for any company to have all the
answers inside.
Considered
but not a
significant
factor
51%
None
40%
Major part of
the program
9%
Source: 2009 - 2010 Pragmatic Marketing ...
No
62%
Yes,
Personally
27%
Yes, for the company
(as an individual or as the company)
11%
Source: 2009 - 2010 Pragmatic Mar...
#prodmgmt
#pcrtp2010
#prodmktg
It makes my eyes bleed
@surlypm.noreallysurlypm
Only experimenting at present
@prdmgttype90210
A nuisance perpetuated by t...
Twitter is a nonstop feedback loop
Pricing
Buy, Build
or Partner
Business
Plan
Product
Profitability
Win/Loss
Analysis
Distinctive
Competence
Market
Problems...
Source: MS&L/PRWeek 2009 Social Media Survey
Nothing will ever be attempted if
all possible objections must be
first overcome.
Pricing
Buy, Build
or Partner
Business
Plan
Product
Profitability
Win/Loss
Analysis
Distinctive
Competence
Market
Problems...
Be part of the 34%
Source: MS&L/PRWeek 2009 Social Media Survey
Networks don’t have people,
people have networks
The rush to start using the tools should not
outweigh the need to formulate a social
media strategy
Find
#buyers
#customers
#prodmktg
#competition
#partners
#peers
#prodmgmt
http://www.flickr.com/photos/cctwebteam/17329011...
http://www.flickr.com/photos/dullhunk/3389581452/sizes/o/
Listen
http://www.flickr.com/photos/niclindh/1389750548/sizes/o/
Learn
http://www.flickr.com/photos/wfryer/2516648940/sizes/o/
While we ponder when to begin,
it becomes too late.
Thank you to our sponsors:
Jon Gatrell
@spatially
Pragmatic Marketing
b: www.spatiallyrelevant.org
w: www.pragmaticmarketing.com
THANKS!
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
Social Insights from the Market
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Social Insights from the Market

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Social Insights from the Market

  1. 1. Social Insights There is no such thing as a social product, only social product managers Jon Gatrell @spatially Pragmatic Marketing b: www.spatiallyrelevant.org w: www.pragmaticmarketing.com
  2. 2. Thank you to our sponsors:
  3. 3. number of slides > pain bearable n childbirth frankly, quite unreasonable 34 Source: N-Slide Scale Root canal
  4. 4. http://boingboing.net/2006/11/02/hilarious-piechartvi.html
  5. 5. Should You Use Comic Sans? Is Your Presentation Going to Viewed By Others? You Should Not Use Comic Sans NoYes Source: imgur.com
  6. 6. The New Good Stuff
  7. 7. . .My CEO read about this This thing on the airplane . . . . I read about this thing on on this blog, looks interesting Everyone’s Using it Not sure how to use for my job It’s just a time sink Maybe the next thing is better COOLFACTOR WHY DID I THINK THIS WOULD WORK? B2B Marketing and Social Tools Lifecycle
  8. 8. ……the world is becoming too fast, too complex and too networked for any company to have all the answers inside.
  9. 9. Considered but not a significant factor 51% None 40% Major part of the program 9% Source: 2009 - 2010 Pragmatic Marketing Survey
  10. 10. No 62% Yes, Personally 27% Yes, for the company (as an individual or as the company) 11% Source: 2009 - 2010 Pragmatic Marketing Survey
  11. 11. #prodmgmt #pcrtp2010 #prodmktg
  12. 12. It makes my eyes bleed @surlypm.noreallysurlypm Only experimenting at present @prdmgttype90210 A nuisance perpetuated by the self- absorbed @notbuyingitforPM @dontweeverlearn2012 The Valley is again pulling the wool over the world’s eyes. We’ve learned nothing from the late 90’s! @pmpotential: Twitter as a marketing tool has very interesting potential @planningpm: Will use more in 2010 for products Source: 2009-2010 Pragmatic Marketing SurveyNames are changed to protect the innocent
  13. 13. Twitter is a nonstop feedback loop
  14. 14. Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Requirements Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
  15. 15. Source: MS&L/PRWeek 2009 Social Media Survey
  16. 16. Nothing will ever be attempted if all possible objections must be first overcome.
  17. 17. Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Requirements Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical BusinessMarket ProgramsPlanningStrategy SupportReadiness Strategic Tactical © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
  18. 18. Be part of the 34% Source: MS&L/PRWeek 2009 Social Media Survey
  19. 19. Networks don’t have people, people have networks
  20. 20. The rush to start using the tools should not outweigh the need to formulate a social media strategy
  21. 21. Find #buyers #customers #prodmktg #competition #partners #peers #prodmgmt http://www.flickr.com/photos/cctwebteam/1732901151/
  22. 22. http://www.flickr.com/photos/dullhunk/3389581452/sizes/o/
  23. 23. Listen
  24. 24. http://www.flickr.com/photos/niclindh/1389750548/sizes/o/
  25. 25. Learn http://www.flickr.com/photos/wfryer/2516648940/sizes/o/
  26. 26. While we ponder when to begin, it becomes too late.
  27. 27. Thank you to our sponsors:
  28. 28. Jon Gatrell @spatially Pragmatic Marketing b: www.spatiallyrelevant.org w: www.pragmaticmarketing.com THANKS!
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