Relevant Quotes: Seth Godin

Slide 2: Relevant Quotes Market-driven design builds the success of the product’s marketing into the product itself. Seth Godin

Slide 3: Relevant Quotes How can you market yourself as “more bland than the leading brand?” Seth Godin

Slide 4: Relevant Quotes If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood. Seth Godin

Slide 5: Relevant Quotes Making promises and keeping them is a great way to build a brand. Seth Godin

Slide 6: Relevant Quotes If we built factories as badly as we build marketing campaigns, this country would be in shambles. Seth Godin

Slide 7: Relevant Quotes Your best customers are worth far more than your average customers. Seth Godin

Slide 8: Relevant Quotes Marketing begins before the product is created. Seth Godin

Slide 9: Relevant Quotes People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. Seth Godin

Slide 10: Relevant Quotes Advertising is just a symptom, a tactic. Marketing is about far more than that. Seth Godin

Slide 11: Relevant Quotes Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Seth Godin

Slide 12: Relevant Quotes There's no correlation between how good your idea is and how likely your organization will be to embrace it. Seth Godin

Slide 13: Relevant Quotes Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency. Seth Godin

Slide 14: Relevant Quotes Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. Seth Godin

Slide 15: Relevant Quotes Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. Seth Godin

Slide 16: Relevant Quotes Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy. Seth Godin

Slide 17: Relevant Quotes You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience. Seth Godin

Slide 18: Relevant Quotes If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment. Seth Godin

Slide 19: Relevant Quotes Products that are remarkable get talked about. Seth Godin

Slide 20: Relevant Quotes People rarely buy what they need. They buy what they want. Seth Godin

Slide 21: Relevant Quotes Good marketers tell a story. Seth Godin

Slide 22: Relevant Quotes Good marketers measure. Seth Godin

Slide 23: Relevant Quotes People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. Seth Godin

Slide 24: Relevant Quotes Knowing what to do is very, very different than actually doing it. Seth Godin

Slide 25: Relevant Quotes Marketing that works is marketing that people choose to notice. Seth Godin

Slide 26: Relevant Quotes A product for everyone rarely reaches much of anyone. Seth Godin

Slide 27: Relevant Quotes Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done. Seth Godin

Slide 28: Relevant Quotes Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. Seth Godin

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