Relevant Quotes: Seth Godin

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    Relevant Quotes: Seth Godin - Presentation Transcript

    1. Relevant Godin www.spatiallyrelevant.org © 2007 Relevant Quotes
    2. Market-driven design builds the success of the product’s marketing into the product itself.
      • Seth Godin
    3. How can you market yourself as “more bland than the leading brand?”
      • Seth Godin
    4. If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood.
      • Seth Godin
    5. Making promises and keeping them is a great way to build a brand.
      • Seth Godin
    6. If we built factories as badly as we build marketing campaigns, this country would be in shambles.
      • Seth Godin
    7. Your best customers are worth far more than your average customers.
      • Seth Godin
    8. Marketing begins before the product is created.
      • Seth Godin
    9. People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
      • Seth Godin
    10. Advertising is just a symptom, a tactic. Marketing is about far more than that.
      • Seth Godin
    11. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
      • Seth Godin
    12. There's no correlation between how good your idea is and how likely your organization will be to embrace it.
      • Seth Godin
    13. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
      • Seth Godin
    14. Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
      • Seth Godin
    15. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
      • Seth Godin
    16. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
      • Seth Godin
    17. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
      • Seth Godin
    18. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
      • Seth Godin
    19. Products that are remarkable get talked about.
      • Seth Godin
    20. People rarely buy what they need. They buy what they want.
      • Seth Godin
    21. Good marketers tell a story.
      • Seth Godin
    22. Good marketers measure.
      • Seth Godin
    23. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
      • Seth Godin
    24. Knowing what to do is very, very different than actually doing it.
      • Seth Godin
    25. Marketing that works is marketing that people choose to notice.
      • Seth Godin
    26. A product for everyone rarely reaches much of anyone.
      • Seth Godin
    27. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
      • Seth Godin
    28. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
      • Seth Godin
    29. Relevant Godin www.spatiallyrelevant.org © 2007 Relevant Quotes

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