Relevant Godin www.spatiallyrelevant.org  © 2007 Relevant Quotes
Market-driven design builds the  success of the product’s marketing into the product itself. <ul><li>Seth Godin </li></ul>
How can you market yourself as “more bland than the leading brand?” <ul><li>Seth Godin </li></ul>
If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’r...
Making promises and keeping them is a great way to build a brand.  <ul><li>Seth Godin </li></ul>
If we built factories as badly as we build marketing campaigns, this country would be in shambles. <ul><li>Seth Godin </li...
Your best customers are worth far more than your average customers.  <ul><li>Seth Godin </li></ul>
Marketing begins before the product is created.  <ul><li>Seth Godin </li></ul>
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tel...
Advertising is just a symptom, a tactic. Marketing is about far more than that.  <ul><li>Seth Godin </li></ul>
Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.  <ul><li>Seth God...
There's no correlation between how good your idea is and how likely your organization will be to embrace it. <ul><li>Seth ...
Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.  <ul><li>Seth Godin </li></ul>
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setti...
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right...
Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.  <ul><li>Seth Go...
You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.  <ul><li>S...
If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize th...
Products that are remarkable get talked about.  <ul><li>Seth Godin </li></ul>
People rarely buy what they need. They buy what they want.  <ul><li>Seth Godin </li></ul>
Good marketers tell a story.  <ul><li>Seth Godin </li></ul>
Good marketers measure.  <ul><li>Seth Godin </li></ul>
People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.  ...
Knowing what to do is very, very different than actually doing it.  <ul><li>Seth Godin </li></ul>
Marketing that works is marketing that people choose to notice.  <ul><li>Seth Godin </li></ul>
A product for everyone rarely reaches much of anyone.  <ul><li>Seth Godin </li></ul>
Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’...
Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.  <ul><li>Seth Godin ...
Relevant Godin www.spatiallyrelevant.org  © 2007 Relevant Quotes
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Relevant Quotes: Seth Godin

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Relevant Quotes: Seth Godin

  1. 1. Relevant Godin www.spatiallyrelevant.org © 2007 Relevant Quotes
  2. 2. Market-driven design builds the success of the product’s marketing into the product itself. <ul><li>Seth Godin </li></ul>
  3. 3. How can you market yourself as “more bland than the leading brand?” <ul><li>Seth Godin </li></ul>
  4. 4. If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood. <ul><li>Seth Godin </li></ul>
  5. 5. Making promises and keeping them is a great way to build a brand. <ul><li>Seth Godin </li></ul>
  6. 6. If we built factories as badly as we build marketing campaigns, this country would be in shambles. <ul><li>Seth Godin </li></ul>
  7. 7. Your best customers are worth far more than your average customers. <ul><li>Seth Godin </li></ul>
  8. 8. Marketing begins before the product is created. <ul><li>Seth Godin </li></ul>
  9. 9. People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. <ul><li>Seth Godin </li></ul>
  10. 10. Advertising is just a symptom, a tactic. Marketing is about far more than that. <ul><li>Seth Godin </li></ul>
  11. 11. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. <ul><li>Seth Godin </li></ul>
  12. 12. There's no correlation between how good your idea is and how likely your organization will be to embrace it. <ul><li>Seth Godin </li></ul>
  13. 13. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency. <ul><li>Seth Godin </li></ul>
  14. 14. Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. <ul><li>Seth Godin </li></ul>
  15. 15. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. <ul><li>Seth Godin </li></ul>
  16. 16. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy. <ul><li>Seth Godin </li></ul>
  17. 17. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience. <ul><li>Seth Godin </li></ul>
  18. 18. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment. <ul><li>Seth Godin </li></ul>
  19. 19. Products that are remarkable get talked about. <ul><li>Seth Godin </li></ul>
  20. 20. People rarely buy what they need. They buy what they want. <ul><li>Seth Godin </li></ul>
  21. 21. Good marketers tell a story. <ul><li>Seth Godin </li></ul>
  22. 22. Good marketers measure. <ul><li>Seth Godin </li></ul>
  23. 23. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. <ul><li>Seth Godin </li></ul>
  24. 24. Knowing what to do is very, very different than actually doing it. <ul><li>Seth Godin </li></ul>
  25. 25. Marketing that works is marketing that people choose to notice. <ul><li>Seth Godin </li></ul>
  26. 26. A product for everyone rarely reaches much of anyone. <ul><li>Seth Godin </li></ul>
  27. 27. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done. <ul><li>Seth Godin </li></ul>
  28. 28. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. <ul><li>Seth Godin </li></ul>
  29. 29. Relevant Godin www.spatiallyrelevant.org © 2007 Relevant Quotes

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