Relevant Quotes: Seth Godin

Market-driven design builds the success of the product’s marketing into the product itself.

Seth Godin

How can you market yourself as “more bland than the leading brand?”

Seth Godin

If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood.

Seth Godin

Making promises and keeping them is a great way to build a brand.

Seth Godin

If we built factories as badly as we build marketing campaigns, this country would be in shambles.

Seth Godin

Your best customers are worth far more than your average customers.

Seth Godin

Marketing begins before the product is created.

Seth Godin

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Seth Godin

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Seth Godin

Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.

Seth Godin

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

Seth Godin

Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.

Seth Godin

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.