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Product Management - Dancing For Revenue
 

Product Management - Dancing For Revenue

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General presentation on the realities of product management and in general marketing for technology folk.

General presentation on the realities of product management and in general marketing for technology folk.

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    Product Management - Dancing For Revenue Product Management - Dancing For Revenue Presentation Transcript

    • Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org
    • You Just Got the PM Gig! It looks easy, it’s just requirements. You know the product. These people trust you, you dress well……
    • Your Technology Rocks!
    • You’ve prepared for the dance You surfed the web – Wikipedia, PDMA.org, Pragmatic Marketing. You read blogs and you read 3 Seth Godin books really fast. You even took contract law as an undergrad!
    • Knowing the steps, while helpful doesn’t mean you have the lead. Everyone ELSE has the big ideas too and change in tempo freaks people out.
    • Gross Margin? EBITDA, Customer Sat, Win rates and reports?
    • So you think you can dance? Ultimately you need to develop a choreography which aligns the organization to deliver revenue and profit for your product. The dance is about synching the tempo of the organization, mapping to the beat of the market and ensuring you hit your position.
    • Know Organizational Tempo Capacity constraints, skill gaps and likes vary from group to group.
    • the market beat Competitors, personas, wins, losses and customers colliding and dodging.
    • Some markets like to polka
    • some markets like primus
    • positional awareness • Product • Performance Metrics • Research • Competitive news • Communicate • Decisions • Drivers • Needs • Collaborate • Strategy • Priorities
    • not every move is perfect
    • The Product Dance • The tempo consistently changes • Organizational inertia • Market changes • Documented, communicate and synch the choreography • Explain the linkages of tactics to strategy • Communicate the facts • Identify and communicate the hard steps • You don’t always have to have the lead • Have a little fun
    • credits… …thanks http://flickr.com/photos/smb_flickr/2284434844/sizes/sq/ http://flickr.com/photos/johncohen/152850884/sizes/sq/ http://flickr.com/photos/ventriloblog/291257511/sizes/sq/ http://flickr.com/photos/staciesphotos/3229601924/ http://flickr.com/photos/jonathanm71/1744741680/sizes/sq/ http://flickr. http://flickr.com/photos/somesay/424344524/sizes/sq/ http://flickr.com/photos/ktelqueen/359044905/ com/photo http://flickr.com/photos/whatbettertime/27776303/ http://flickr.com/photos/sharynmorrow/48280894/sizes/sq/ s/elettra/4 http://flickr.com/photos/8147452@N05/2362890966/sizes/sq/ 58548028/ http://flickr.com/photos/sharynmorrow/55964704/sizes/sq/in/set-78331/
    • Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org