Dancing for Revenue
   A Product Management Conceptualization

                                 www.spatiallyrelevant.org
You Just Got the PM Gig!
It looks easy, it’s just requirements. You know the
product. These people trust you, you dress we...
Your Technology Rocks!
You’ve prepared for the dance
You surfed the web – Wikipedia, PDMA.org, Pragmatic
Marketing. You read blogs and you read 3...
Knowing the steps, while helpful

doesn’t mean you have the lead. Everyone ELSE has the
big ideas too and change in tempo ...
Gross Margin?
EBITDA, Customer Sat, Win rates and reports?
So you think you can dance?
Ultimately you need to develop a choreography which aligns the
organization to deliver revenue...
Know Organizational Tempo

Capacity constraints, skill gaps and
likes vary from group to group.
the market beat
Competitors, personas, wins, losses and customers
colliding and dodging.
Some markets like to polka
some markets like primus
positional awareness
• Product
  • Performance Metrics
  • Research
  • Competitive news
• Communicate
  • Decisions
  • D...
not every move is perfect
The Product Dance
• The tempo consistently changes
   • Organizational inertia
   • Market changes
• Documented, communica...
credits…
…thanks

      http://flickr.com/photos/smb_flickr/2284434844/sizes/sq/

http://flickr.com/photos/johncohen/15285...
Dancing for Revenue
   A Product Management Conceptualization

                                 www.spatiallyrelevant.org
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Product Management - Dancing For Revenue

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General presentation on the realities of product management and in general marketing for technology folk.

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Product Management - Dancing For Revenue

  1. Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org
  2. You Just Got the PM Gig! It looks easy, it’s just requirements. You know the product. These people trust you, you dress well……
  3. Your Technology Rocks!
  4. You’ve prepared for the dance You surfed the web – Wikipedia, PDMA.org, Pragmatic Marketing. You read blogs and you read 3 Seth Godin books really fast. You even took contract law as an undergrad!
  5. Knowing the steps, while helpful doesn’t mean you have the lead. Everyone ELSE has the big ideas too and change in tempo freaks people out.
  6. Gross Margin? EBITDA, Customer Sat, Win rates and reports?
  7. So you think you can dance? Ultimately you need to develop a choreography which aligns the organization to deliver revenue and profit for your product. The dance is about synching the tempo of the organization, mapping to the beat of the market and ensuring you hit your position.
  8. Know Organizational Tempo Capacity constraints, skill gaps and likes vary from group to group.
  9. the market beat Competitors, personas, wins, losses and customers colliding and dodging.
  10. Some markets like to polka
  11. some markets like primus
  12. positional awareness • Product • Performance Metrics • Research • Competitive news • Communicate • Decisions • Drivers • Needs • Collaborate • Strategy • Priorities
  13. not every move is perfect
  14. The Product Dance • The tempo consistently changes • Organizational inertia • Market changes • Documented, communicate and synch the choreography • Explain the linkages of tactics to strategy • Communicate the facts • Identify and communicate the hard steps • You don’t always have to have the lead • Have a little fun
  15. credits… …thanks http://flickr.com/photos/smb_flickr/2284434844/sizes/sq/ http://flickr.com/photos/johncohen/152850884/sizes/sq/ http://flickr.com/photos/ventriloblog/291257511/sizes/sq/ http://flickr.com/photos/staciesphotos/3229601924/ http://flickr.com/photos/jonathanm71/1744741680/sizes/sq/ http://flickr. http://flickr.com/photos/somesay/424344524/sizes/sq/ http://flickr.com/photos/ktelqueen/359044905/ com/photo http://flickr.com/photos/whatbettertime/27776303/ http://flickr.com/photos/sharynmorrow/48280894/sizes/sq/ s/elettra/4 http://flickr.com/photos/8147452@N05/2362890966/sizes/sq/ 58548028/ http://flickr.com/photos/sharynmorrow/55964704/sizes/sq/in/set-78331/
  16. Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org

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