Measuring Social Media For B2B

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Socon10 Discussion on Pick a Metric and Manage it. Service levels, response times, mentions, leads and reach are all valid approaches. Take a process centric approved to managing your social media …

Socon10 Discussion on Pick a Metric and Manage it. Service levels, response times, mentions, leads and reach are all valid approaches. Take a process centric approved to managing your social media initiative and measurement efforts. Improvement should be the main goal.

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  • 1. Activity Needs to Drive Results jon gatrell @spatially www.spatiallyrelevant.org
  • 2. Everyone has a website
  • 3. Everyone Has a Blog, Right?
  • 4. Maybe Not v v v SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com
  • 5. Lots of Reasons Not Use Social Media Source: MS&L Social Media Survey
  • 6. Not Everyone Tweets
  • 7. Product Managers For Example v v v SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com
  • 8. …Lot’s of Reasons to Use Social Media Source: MS&L Social Media Survey
  • 9. Social Media Is Just Business Marketing Search & Online Web Operational Marketing Social Onsite Media Experience & Conversion
  • 10. Bubbles Don’t Work for Business 5 Bubble Social Media Measurement Framework –Isha SPJCM
  • 11. Goals and Objectives Baseline, Track, React and Improve
  • 12. Be agile…. Things You Do Everyday Things Things Learn, You You Change, Could Do Prioritize Iterate Source:mtn goat sw
  • 13. What Should You Measure? •Leads? •Support Inquiries? •Mentions? •Re-Tweets? •Authority/Influence? •Speed to Follow Up? •Fans/Friends? •Election Outcome? •Bit.ly clicks?
  • 14. Somebody has to do something and it’s incredibly pathetic that it has to be us. -J. Garcia @really?