Implementing strategy
roadmap to releases
www.spatiallyrelevant.org
jon gatrell
@spatially

business

Your Technology Rocks!

Gross Margin?
EBITDA, Customer Sat, Win rates and reports?

the market beat
Competitors, personas, wins, losses and customers
colliding and dodging.

strategy

Eureka!
…an executive has an idea

EXECUTION : Releases
8

vision>plans>activities>measure

vision

get out of your box

the roadmap

tense and location
13

context
14

confidence, but not concrete
15

time and themes
Concept 1:
Cool Thing with Revenue
Concept 3: Visionary
Concept 3: We are Never Building this
Shit, But Cool Story
Probable In Theory Futurerama
Now
Timeline

EXECUTION : Releases
17

good things in ATL…
Thursday June 11
Manuel’s in Mid-Town/Little 5/Inman Park-ish
Wednesday June 17
CRMA - Social Media 3.0
The New Corporate Responsibility
Sept. 11-13
Mountain Social Media Summit …Around

implementing strategy
jon gatrell | @spatially | www.spatiallyrelevant.org