(0) Sal(ar) Partovi(1) Marketing, Tech(2) Push vs. Pull(3) Timtern
“Figure out whatpeople really want –and give it to them”Seth Godinhttp://www.youtube.com/watch?v=xBIVlM435Zg&t=00m25s
“Frank also slapped up eight new Jagermeister billboards in the area. They displayed a wincing man and the words SO SMOOTH, playing on Jager’s ironic appeal.” http://bit.ly/goosejager
"Portland, Oregon-based Metrofiets Cargo Bikes has combined a hand-builtbicycle, draught beer, pizza and music all four in an ingenious little vehicleunofficially known as the Beer Bike. The custom-built bicycle, inspired by Dutchcargo bikes, has space for two full-sized pressurized beer kegs, and features 50feet (15 meters) of cooling coils per keg, an ice tray, an inlaid wooden bar withtwo beer taps, a rear rack designed for carrying pizza boxes, and a solar-powered custom wooden boom box that mounts like a pannier."