"The Explosion of Conscious Media" White Paper Sneak Peek

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The Explosion of Conscious Media” white paper was developed in partnership with premier Conscious Media content provider, GaiamTV.com, and details the explosive growth and continued integration of …

The Explosion of Conscious Media” white paper was developed in partnership with premier Conscious Media content provider, GaiamTV.com, and details the explosive growth and continued integration of Conscious Media into mainstream media and culture.

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  • 1. theexplosionofconsciousmediaJanuary 2013
  • 2. We’re excited to announce the release of our first white paper on conscious media, “The Explosion of Conscious Media.” This paper was developed in partnership with premier Conscious Media content provider, GaiamTV.com, and details the explosive growth and continued integration of Conscious Media into mainstream media and culture. Leveraging the sparks & honey proprietary trend-spotting methodology, the white paper contains in-depth content analysis, Conscious Media expert interviews and the study of more than 1,800 consciousness influencers including Deepak Chopra, Marianne Williamson, Eckhart Tolle and Jay Weidner. The study forecasts that the expansion of Conscious Media will prompt rapid growth in audience interest, inciting the marketplace to respond with more compelling conscious content over the next five years. The following excerpts are taken from “The Explosion of Conscious Media” white paper. Download your FREE copy of the full white paper at whitepaper.gaiamtv.com.Download your FREE copy the full white paper at whitepaper.gaiamtv.com
  • 3. Download your FREE copy the full white paper at whitepaper.gaiamtv.com
  • 4. Key Topics That Are Covered InConscious Media Include: Holistic Healing & Integrative Health Conscious Business Social Connections & Relationships Exploration Harmony of Life Prosperity Energy & Oneness Social Entrepreneurship Science & Spirituality Conscious Wellness Paradigm Shifts Veganism & Vegetarianism Mysteries of the Universe Health-Conscious Lifestyle Enlightenment Detox States of Consciousness Food & Sustainability Spirituality & Religion Environmental Issues Human Potential Astrology & Mysticism Yoga, Qigong & Tai Chi Reincarnation/Karma Meditation Longevity Inspirations Social Justice Stress Management Sacred Activism Community Peace EcosystemsTHE CONSCIOUS MEDIA JOURNEYTypically, the Conscious Media consumer is on a journey that follows a path from“asleep” to “awakening” to “exploring” to “transformation,” concluding with“awake.” Ultimately, some portion of these “awake” consumers also become“activists” for the category.Download your FREE copy the full white paper at whitepaper.gaiamtv.com 13
  • 5. Download your FREE copy the full white paper at whitepaper.gaiamtv.com
  • 6. Popularizers & Celebrities Trudie Styler Katy Perry Woody Harrelson Tom Shadyac Dr. Oz Gwyneth Paltrow Adam Levine Sting James Cameron Oprah Winfrey Jennifer Aniston Jon Bon Jovi Goldie Hawn Bill Hicks Russell Simmons Julianne Moore Laura Dern David Lynch Ben Harper Willie Nelson Donna Karan Jim Carrey Moby Christy Turlington Jeff Goldblum These are just some celebrities who practice yoga, meditation and other activities associated with Conscious Media. Their visibility has helped spread the idea of Conscious Media throughout popular culture.Download your FREE copy the full white paper at whitepaper.gaiamtv.com 33
  • 7. You’re Getting Conscious, Even If You Don’t Realize It Conscious Media is no longer confined to the kinds of books you see in New Age bookstores or the free newspapers once only distributed in health food stores and hippie enclaves. You’ll find Conscious Media in all the places you would expect to find traditional media: books and newspapers, streaming video, DVDs, gaming, mobile, tele-seminars and more. THE HOTTEST TITLES IN CONSCIOUS MEDIA 37 38 39 40 Journey (2012): Fastest- Avatar (2009): Highest- Spirited Away (2001): The Celestine Prophecy selling PlayStation(R) grossing film of all time Highest-grossing Japanese (1993): Over 20 million Network game ever film of all time copies sold in 35 languages STREAMING VIDEO Beyond the big blockbusters noted above, the advent of streaming video has created a booming marketplace for Conscious Media’s more niche titles, which appeal to audiences at varying stages of the Conscious Media journey. The premium player in the category is GaiamTV, which curates and aggregates over 5000 videos from approximately 750 sources for a monthly subscription fee of $9.95. Though Netflix subscribers can access an assortment of high-quality films in the Faith and Spirituality category and YouTube boasts a Spirituality Channel with over 400,000 videos in it, these videos run the gamut from the truly spiritual to the simply random. CURRENTLY ON THE NEW YORK TIMES BEST SELLERS LIST* 41 42 43 Proof of Heaven The Power of Habit Super Brain Eben Alexander Charles Duhigg Deepak Chopra & Rudolph Tanzi *List as of 12/09/1224 Download your FREE copy the full white paper at whitepaper.gaiamtv.com
  • 8. Future Trends in Conscious Media1. Reaching a MasS Audience2. Impact of Microbe Research3. Coming of Age of MilLenials4. From LOHAS to My LOHAB 95 96Download your FREE copy the full white paper at whitepaper.gaiamtv.com
  • 9. If you are inspired to explore Conscious Media trends in more detail or synchronize your brand with the latest high-energy shifts in culture, please contact us to discuss our innovation workshops, in-depth reports, consulting services, or content activations based on real-time cultural trends. Download your FREE copy at whitepaper.gaiamtv.com. Don’t miss the FREE 10-day trial for GaiamTV.com, your best source for 5,000+ high-quality conscious media films and health & wellness videos. Click here to sign up. For more information: 212-894-5100 info@sparksandhoney.com Stay connected: www.sparksandhoney.com @sparksandhoney http://www.bigthink.com/blogs/ampedDownload your FREE copy the full white paper at whitepaper.gaiamtv.com