The Future Of Ownership: How The Sharing Economy Will Change The Way We Live
Upcoming SlideShare
Loading in...5
×
 

The Future Of Ownership: How The Sharing Economy Will Change The Way We Live

on

  • 15,899 views

The traditional narrative of amassing material goods and personal ownership is changing. Driven by economics, a desire for experiences, the dematerialization of reality and the collapse of traditional ...

The traditional narrative of amassing material goods and personal ownership is changing. Driven by economics, a desire for experiences, the dematerialization of reality and the collapse of traditional power structures, people are looking to share objects and experiences while working together to create a better future.

In the collaborative economy, people are sharing time, knowledge, responsibilities, objects and spaces.
Collaborative projects, and realtime creation are radically disrupting industries and opening up whole new area of opportunity.

In this report, we take a look at some drivers, implications and standout examples of the collaborative economy.

Statistics

Views

Total Views
15,899
Views on SlideShare
12,738
Embed Views
3,161

Actions

Likes
58
Downloads
436
Comments
1

34 Embeds 3,161

http://www.scoop.it 938
http://www.scorpiopartnership.com 792
http://rethinkingeverything.com 366
http://futuremakersparis.blogspot.fr 278
http://conscious.travel 254
http://vint.sogeti.com 166
https://club.sonetin.com 100
https://twitter.com 99
http://www.ndcollaborative.com 76
http://2020mag.nl 26
http://futuremakersparis.blogspot.co.at 11
http://www.linkedin.com 10
http://feedly.com 5
http://futuremakersparis.blogspot.ru 4
http://futuremakersparis.blogspot.com 4
http://futuremakersparis.blogspot.co.il 3
http://translate.googleusercontent.com 3
https://www.facebook.com 3
http://blog.vint.sogeti.com 2
http://www.pinterest.com 2
https://www.rebelmouse.com 2
http://www.spundge.com 2
https://mammothhq.com 2
https://drive.jolicloud.com 2
http://futuremakersparis.blogspot.com.es 2
https://m.facebook.com&_=1390558812060 HTTP 1
http://bitcoin.oktopic.com 1
http://kred.com 1
http://futuremakersparis.blogspot.it 1
http://tweetedtimes.com 1
http://ranksit.com 1
https://m.facebook.com&_=1390572430646 HTTP 1
https://m.facebook.com&_=1390558830189 HTTP 1
http://futuremakersparis.blogspot.kr 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Very interesting slides! Why don't give a try also at www.timerepublik.com: the global Timebank? Cheers, K. Varini
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Future Of Ownership: How The Sharing Economy Will Change The Way We Live The Future Of Ownership: How The Sharing Economy Will Change The Way We Live Presentation Transcript

  • THE FUTURE OF OWNERSHIP HOW THE SHARING ECONOMY WILL CHANGE THE WAY WE LIVE
  • There are 80 million power drills in America that are used an average of 13 minutes  - New York Times, July 2013 © sparks & honey 2
  • 40% of human food goes to waste. - Inc Magazine, July 2013 © sparks & honey 3
  • Private cars sit idle 95% of the time - Techcrunch, Dec 2011 © sparks & honey 4
  • In 2012, 2.7 billion dollars were raised via crowd funding in the United States. - Taskrabbit Slideshare, June 2013 © sparks & honey 5
  • Average Airbnb Host In NYC Pockets $21,000 A Year - Techcrunch, Jan 2012 © sparks & honey 6
  • The consumer peerto-peer rental market alone is worth $26 billion. -  The Economist, March 2013 © sparks & honey 7
  • What is the Collaborative Economy? The traditional narrative of amassing material goods and personal ownership is changing. Driven by economics, a desire for experiences, the dematerialization of reality and the collapse of traditional power structures, people are looking to share objects and experiences while working together to create a better future. © sparks & honey 8
  • In the collaborative economy, people are sharing time, knowledge, responsibilities, objects and spaces. Collaborative projects, and realtime creation are radically disrupting industries and opening up whole new area of opportunity. © sparks & honey 9
  • WHY IS THIS HAPPENING WHAT ARE THE BENEFITS? WHO GETS DISRUPTED? WHAT COMES NEXT? © sparks & honey 10
  • What’s Being Shared? © sparks & honey 11
  • Space: Unused space from desks to offices, rooms and houses are being utilized to their maximum value, as owners make money and connect with new people through social platforms.
  • Food: A number of services are helping to make eating a social event again, while food-on-demand startups connect chefs to diners.
  • Spare Resources: Anything that can be shared, will be. Tools, clothing, empty laundry machines and more are being opened up to the community at large.
  • Transportation: A growing segment of society are not able, or choose not to own cars, bikes and other vehicles. Transportation sharing services provide a win-win situation for owners (who make extra money) and users (who get wheels only when they need them).
  • Work: Task-based work platforms provide opportunities to employ workers around the world (both virtual and physical) based on their time availability.
  • Open Source Manufacturing: The power of the crowd is fueling rapid innovation and open source creation through involved communities and online platforms.
  • Content & IP: Organizations and brands are opening up and sharing their intellectual property with the crowd in order to inspire innovation. Other platforms are creating new ways to help content originators and “remixers” to profit.
  • Funding & Support: Financial support platforms are helping people start up projects and ventures. Other organizations are coming together to help the growing collaborative economy work through its growing pains.
  • Open Education: MOOCʼs provide free education to thousands around the world, while platforms such as udemy and Skillshare connect teachers and learners.
  • What’s Driving This Change? •Technological Advancement: Exponential advancements in social platforms, mobile technology, on-demand manufacturing and sensors make all of this possible. •The Maker’s Movement: There is a growing desire amongst people to “DIY” and be involved with the cocreation of the products and services they use. •Open, Global Platforms: Anyone with access to a mobile phone or computer can share their voice, talents, advice or physical goods with connected networks of others around the world. ... amongst other factors © sparks & honey 21
  • Benefits of the Collaborative Economy •Sustainability: More people sharing resources means less waste, pollution and unnecessary consumption. In the long term, durable products will be coveted for their “share value.” •Better Use of Idle Resources: From parked cars to empty houses and unused appliances, maximum value is being achieved once an object, space or (in the case of “idle time”) person is connected to the collaborative economy. •Empathetic Design: When consumers are involved in production, the end result resonates better with the end user. ... amongst other factors © sparks & honey 22
  • What Gets Disrupted? •Jobs: As traditional jobs are eliminated through technology, look for the rise of the “portfolio career,” where collective economy participants piece together diverse, project-based, on-demand work. •Currencies: In the globally connected world, reputation and social currency is crucial to success. Also watch for alternative currencies and digital cash (such as Bitcoin) to become standard. •Systems: Brands will need to open up, learning to share “brand API,” allowing consumers to be part of the creation and innovation process. ... amongst other factors © sparks & honey 23
  • Questions for the Future • How do we measure the economic impact of sharing and collaboration? • How do institutions and businesses move between concentration and fragmentation? • How can disparate systems and pools of resources be better used? © sparks & honey 24
  • 18 Standout Startups We Are Tracking © sparks & honey 25
  • Food Sharing
  • Mealku: Users pick a meal they would like and “member chefs” within the service prepare the meal. Team riders then deliver the home-cooked meals locally.
  • Communal Meals: Mealsharing connects guests and hosts around the world to create authentic local dining experiences.
  • Space Sharing
  • Pivotdesk: Freelancers or entrepreneurs who canʼt afford (or donʼt desire) permanent office space can connect with businesses who have excess space.
  • Embassy Network: A project that creates coliving spaces based on shared purpose and intention. Short- and long-term residents mix with guests and hold events which build community and foster creative living.
  • Resource Sharing
  • The Airbnb of Laundry: A student project that matches owners of a “Hello hamper” to owners of a “Hello washing machine”. Laundry is dropped off to be washed and the owner of the washer receives payment through an app.
  • Borrow my Doggy: A service that matches owners with local dog enthusiasts for dog walks, playdates, sleepovers and holidays.
  • Transportation Sharing
  • Flightcar: Members drop their cars off at the airport while traveling so that others can rent the resource which would normally sit unused.
  • Sharing Economy Support Service: Helmet use in bikeshare programs is low—less than half the rate of cyclists as a whole. Making helmets more available lowers the barrier to entry for bikeshare users, and addresses liability concerns for cities.
  • On-Demand Workforce
  • Worldwide Talent Marketplace: Fiverr is capitalizing on the trend of distributed talent. By making it easy to buy and sell services, Fiverr creates an Ebay-like network for tasks.
  • Connection & Service: Taskhub is not just another collaborative work platform. With the aim of connecting neighbors, the service lets members get paid or volunteer their time.
  • Open Source Manufacturing
  • Open Source Furniture Made Locally: Opendesk gives away furniture plans for free but offers add-ons such as CNC cut self-assembly pieces, or furniture construction/ creation by local woodworkers.
  • Crowdsourced Creation: DesignCrowd offers fast turnaround collective graphic design work.
  • IP Sharing & Open Brand API
  • DIY Custom Toys: Citizen Brick offers custom and curated unique LEGO figures and pieces. They have become notable recently due to their controversial Breaking Bad play set.
  • A Solution to the “Remix Problem”: Legitmix enables fans to recreate remixes using their own copies of the tracks sampled.If they don't have the sampled tracks, Legitmix makes it easy to buy them from iTunes.
  • Crowd-Powered
  • 1099: An organization that helps sharing economy workers navigate the complex legal work of zero hour contracts, task-based work and multiple jobs.
  • Neighbor.ly: A funding platform for civic issues, a Kickstarter for local, social good.
  • Open Education
  • Massive Online Education for Everyone: MOOC.org, a new partnership between Google and edX will be an open source platform which will allow any academic institution, business or individual to create and host online courses.
  • Peer to Peer Learning: Skillshare provides a platform where anyone can teach and share their skills in-person locally or online to anyone.
  • SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE “This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”
  • S&H CORE OFFERINGS CULTURAL STRATEGY CULTURAL INTELLIGENCE • Dd 1 Social & Cultural Listening Competitive Intelligence & War Gaming 4 Sn • Segment Analysis & Tracking • Topic Deep Dives • Issue Monitoring Fl Event Tracking • Sensor Network 7 Real-time Burst identification • Channel Analysis • Content & Influencer Strategy • Editorial & Cultural Calendars Sf Mi Micro Manufacturing Mg Mood Geisting Qe Second Skin H 2 8 Mg Mind Gaming 10 We Ne 17 Fq 2 Rs 9 Icognito 8 Focus Quotient • • Se Sharing Economy Hy 6 Ra Lm Na Living Matter Raw Ma 18 19 Hd Ie Hand Drawn Mashup Ru In 3 Ss 10 4 Mi 11 Rurban Us Immersive 360° Made in the USA R Rb Ecoboostering 13 St Moral Imperative Rise of the Believer Life Logic Crowd IQ Io Influencer Outreach Strangify 11 Insumer/Outsumer • Channel Optimization & Fan Base Development • Analytics & Measurement • 4 Provenance 6 • 8 Sm En • Nh • Rt • Pr Premiumization • Cx Product, Service & Packaging Development Codex Ax 10 Business Model Design & Reimagination Armchair Explorer 12 Bi Business Context Analysis Binge 14 Radical Transparency 15 Projecting Segments into the Future (Consumers of the Future) Memory Management New New Hollywood 13 Mm Enchanted Rc Snack Media Living Without Community Management 17 Lw 14 Oneness Ll 12 7 Macro Trend Identification & Quantification Shock & Transgress Refreshed Classics 1972 On Cq 6 9 Decay Flat Design Ec 5 • Ab St 2 Absurdism 7 72 22 Pl Play Dc 15 Fl 21 Social Media Content (short and long form) posts, tweets, vines, videos, blog, etc. 5 Tangible Intangible Gl Glitch Warm Technology 20 Ti Real Thing 14 • Space in the Air 3 8 Slow Perception Wt 13 Sa 1 Rt 1 Sp 7 Small-scaling Kidult Cc Convergence Culture Flattening Sm 6 INNOVATION 7 Ft 13 Exponentials Ki 12 Hyper Culture Real-Time Commerce Startup Society 16 Ex 12 Squealing 5 Ephemeral Inwards Restoration 15 Fh 11 Nano World Ic 1 Sq 11 Real-time Content Production Te 4 First Hand Look • Rr 5 Redefined Retirement Third Genger Modern Family Gc 10 De/re-materialization Cyborg Singularity 14 • Mf 10 Singletons 3 Neo-psychedelic Cs Power Woman Geek Chic D De 16 Wearables 12 Si 9 • Tg 4 Pre-Planned (70/30) Content Production Online and Off Line Hack Design 9 Pw 3 New Masculinity Ss 8 Quantified Everywhere Social Flares 11 13 • 6 Frictionless Life 9 • Nm 2 Unfat Generation Quantified Self Super Human 5 Qs Uf 1 Screen Culture Sh 3 Sc 2 Data Divinity • CONTENT & AMPLIFICATION Ob Futurism Open Brand 16 Le Whitespace Identification Life as Entertainment Real-Time Media Amplification • Brand/Partner & Acquisition Recommendations 47
  • SYNCING BRANDS WITH CULTURE SIGN UP ON OUR WEBSITE TO RECEIVE UPDATES AND FUTURE REPORTS: sparksandhoney.com FOR MORE INFORMATION: 212.894.5100 info@sparksandhoney.com @sparksandhoney bigthink.com/blogs/amped facebook.com/sparksandhoney sparksandhoney.tumblr.com 48